ASMBS 2026
Overview
The only major US meeting 100% dedicated to bariatric and metabolic surgery, giving device companies direct access to the surgeons performing 250,000+ bariatric procedures annually. Strong ROI for energy devices, staplers, robotics, and body composition measurement tools.
Key Facts
- Host organization: American Society for Metabolic and Bariatric Surgery
- Primary specialty: bariatric surgery
- Scale: large
- Geography: US National
- International attendance: ~15%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard inline (10x10) | — | — | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $15,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Primarily bariatric and metabolic surgeons plus integrated health team members (nurses, dietitians, psychologists, PAs). The largest gathering of bariatric surgeons in North America. 2022 reported 2,000+ attendees; 2026 expected higher with in-person recovery. Strong industry participation with dedicated exhibit hall.
- Purchasing authority: ~60% of attendees
- Effective buyers: ~1,800
- Cost per effective buyer: $6.39 ($11,500 all-in ÷ 1,800 buyers)
- International attendance: ~15%
Venue & Logistics
- Venue: San Antonio, TX (Henry B. Gonzalez Convention Center)
- Management company: A. Fassano & Company
Who Else Exhibits
Exhibitor data coming soon for ASMBS.
Our Take
Why Exhibit
The only major US meeting 100% dedicated to bariatric and metabolic surgery, giving device companies direct access to the surgeons performing 250,000+ bariatric procedures annually. Strong ROI for energy devices, staplers, robotics, and body composition measurement tools.
Why Skip
If your device is not bariatric-specific, the audience is too narrow. General surgery instruments get better reach at ACS or SAGES where the buyer pool is broader.
Insider Tips
Managed by A. Fassano & Co., same as HRS from seed data -- one relationship could unlock two conferences.
Buzzbox Score: 8.2 / 10 (Excellent)
8.2 out of 10. A top-tier show worth a serious line item. Carried by exhibitor experience (9.2: run by Fassano/AFCO (strong exhibitor support) and non-union venue (simpler, cheaper move-in)). The lightest dimension is editorial value (7.7, "who should skip" note included). The only major US meeting 100% dedicated to bariatric and metabolic surgery, giving device companies direct access to the surgeons performing 250,000+ bariatric procedures annually.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.5): 60% purchasing authority and large-scale event.
Solid (7.7): $40/sqft, slightly above the $39 median and cost per qualified buyer runs ~$6.4.
Strong (8.1): booth pricing published, exhibitor count disclosed, and attendee purchasing-authority data published.
Standout (9.2): run by Fassano/AFCO (strong exhibitor support), non-union venue (simpler, cheaper move-in), and exhibitor-friendly host city.
Solid (7.7): "who should skip" note included, the flagship / largest show in its niche, and ~120 exhibitors to scout.
Strong (8.5): large and well-established.
Key Deadlines
Detailed deadlines not yet verified for ASMBS. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ASMBS?
An all-in 10×10 booth at ASMBS runs roughly $8,000–$15,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASMBS?
ASMBS draws approximately 3,000 attendees. Primarily bariatric and metabolic surgeons plus integrated health team members (nurses, dietitians, psychologists, PAs). The largest gathering of bariatric surgeons in North America. 2022 reported 2,000+ attendees; 2026 expected higher with in-person recovery. Strong industry participation with dedicated exhibit hall.
When is ASMBS ?
ASMBS is scheduled for May 3-7, 2026. Location: San Antonio, TX (Henry B. Gonzalez Convention Center).
Is ASMBS worth exhibiting at?
The only major US meeting 100% dedicated to bariatric and metabolic surgery, giving device companies direct access to the surgeons performing 250,000+ bariatric procedures annually. Strong ROI for energy devices, staplers, robotics, and body composition measurement tools..