OW 2026
Overview
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine. At $34/sqft (early rate) with corporate symposia and product theater options, the show offers strong value. The joint TOS/ASMBS format brings both medical and surgical obesity leaders.
Key Facts
- Host organization: The Obesity Society (TOS) and American Society for Metabolic and Bariatric Surgery (ASMBS)
- Primary specialty: obesity medicine
- Scale: large
- Geography: US National
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline 10x10 (early rate) | — | $3,400 | Min 100 sqft |
| Corner 10x10 (early rate) | — | $3,600 | Min 100 sqft |
| Island 10x10 (early rate) | — | $4,100 | $3,600 + $500 island fee |
| Inline 10x10 (standard rate) | — | $3,700 | Min 100 sqft |
| Corner 10x10 (standard rate) | — | $3,900 | Min 100 sqft |
| Island 10x10 (standard rate) | — | $4,400 | $3,900 + $500 island fee |
| Non-Profit Inline (early rate) | — | $900 | Min 100 sqft |
| Non-Profit Corner (early rate) | — | $1,100 | Min 100 sqft |
| Business Suite | — | $7,000 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $3,400 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
ObesityWeek 2024 drew 3,200+ attendees. Joint meeting of The Obesity Society and ASMBS. The premier international conference for obesity researchers and clinicians. Rapidly growing attendance driven by GLP-1/GIP agonist revolution (semaglutide, tirzepatide).
- Purchasing authority: ~50% of attendees
- Effective buyers: ~1,750
- Cost per effective buyer: $6.29 ($11,000 all-in ÷ 1,750 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Gaylord National Resort & Convention Center, Washington, DC
- Management company: The Obesity Society (in-house)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for OW.
Our Take
Why Exhibit
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine. At $34/sqft (early rate) with corporate symposia and product theater options, the show offers strong value. The joint TOS/ASMBS format brings both medical and surgical obesity leaders.
Why Skip
Still a mid-size conference (~3,500 attendees). If you are not in obesity medicine, bariatric surgery, or metabolic disease, there is no audience here. Pharma companies (Novo Nordisk, Lilly) dominate the show floor -- smaller device companies may feel overshadowed.
Insider Tips
ObesityWeek is the hottest-growing medical conference in the US right now, riding the GLP-1 wave. Novo Nordisk and Lilly are anchor exhibitors. The Gaylord National Resort keeps attendees on-site. Non-profit rates ($900) make this accessible for academic medical device startups. Book early -- the early rate deadline is May 4.
Buzzbox Score: 6.5 / 10 — Good
Key Deadlines
| Deadline | Date |
|---|---|
| Early Rate Deadline | 2026-05-04 |
| Standard Rate Deadline | 2026-08-14 |
| Late Rate Begins | 2026-08-15 |
| Meeting Dates | 2026-11-14 to 2026-11-17 |
Frequently Asked Questions
How much does a booth cost at OW?
An all-in 10×10 booth at OW runs roughly $8,000–$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend OW?
OW draws approximately 3,500 attendees. ObesityWeek 2024 drew 3,200+ attendees. Joint meeting of The Obesity Society and ASMBS. The premier international conference for obesity researchers and clinicians. Rapidly growing attendance driven by GLP-1/GIP agonist revolution (semaglutide, tirzepatide).
When is OW ?
OW is scheduled for November 14-17, 2026. Location: Gaylord National Resort & Convention Center, Washington, DC.
Is OW worth exhibiting at?
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine.