OW 2026
Overview
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine. At $34/sqft (early rate) with corporate symposia and product theater options, the show offers strong value. The joint TOS/ASMBS format brings both medical and surgical obesity leaders.
Key Facts
- Host organization: The Obesity Society (TOS) and American Society for Metabolic and Bariatric Surgery (ASMBS)
- Primary specialty: obesity medicine
- Scale: large
- Geography: US National
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline 10x10 (early rate) | n/a | $3,400 | Min 100 sqft |
| Corner 10x10 (early rate) | n/a | $3,600 | Min 100 sqft |
| Island 10x10 (early rate) | n/a | $4,100 | $3,600 + $500 island fee |
| Inline 10x10 (standard rate) | n/a | $3,700 | Min 100 sqft |
| Corner 10x10 (standard rate) | n/a | $3,900 | Min 100 sqft |
| Island 10x10 (standard rate) | n/a | $4,400 | $3,900 + $500 island fee |
| Non-Profit Inline (early rate) | n/a | $900 | Min 100 sqft |
| Non-Profit Corner (early rate) | n/a | $1,100 | Min 100 sqft |
| Business Suite | n/a | $7,000 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $3,400 |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $8,000-$14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
ObesityWeek 2024 drew 3,200+ attendees. Joint meeting of The Obesity Society and ASMBS. The premier international conference for obesity researchers and clinicians. Rapidly growing attendance driven by GLP-1/GIP agonist revolution (semaglutide, tirzepatide).
- Purchasing authority: ~50% of attendees
- Effective buyers: ~1,750
- Cost per effective buyer: $6.29 ($11,000 all-in ÷ 1,750 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Gaylord National Resort & Convention Center, Washington, DC
- Management company: The Obesity Society (in-house)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for OW.
Our Take
Why Exhibit
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine. At $34/sqft (early rate) with corporate symposia and product theater options, the show offers strong value. The joint TOS/ASMBS format brings both medical and surgical obesity leaders.
Why Skip
Still a mid-size conference (~3,500 attendees). If you are not in obesity medicine, bariatric surgery, or metabolic disease, there is no audience here. Pharma companies (Novo Nordisk, Lilly) dominate the show floor -- smaller device companies may feel overshadowed.
Insider Tips
ObesityWeek is the hottest-growing medical conference in the US right now, riding the GLP-1 wave. Novo Nordisk and Lilly are anchor exhibitors. The Gaylord National Resort keeps attendees on-site. Non-profit rates ($900) make this accessible for academic medical device startups. Book early -- the early rate deadline is May 4.
Buzzbox Score: 9.0 / 10 (Exceptional)
9.0 out of 10. One of the strongest exhibiting opportunities in our index. Carried by exhibitor experience (9.8: society-run exhibits (in-house) and non-union venue (simpler, cheaper move-in)). The lightest dimension is audience quality (7.0, 50% purchasing authority (moderate)). ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide).
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Solid (7.0): 50% purchasing authority (moderate) and large-scale event.
Strong (8.4): $34/sqft, right at the dataset median and cost per qualified buyer runs ~$6.3.
Standout (9.6): booth pricing published, exhibitor prospectus available, and 9 booth options documented.
Standout (9.8): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Standout (9.1): solid exhibitor rationale, honest "who should skip" guidance, and product-theater opportunity for thought leadership.
Strong (8.8): large and well-established and growing year over year.
Key Deadlines
| Deadline | Date |
|---|---|
| Early Rate Deadline | 2026-05-04 |
| Standard Rate Deadline | 2026-08-14 |
| Late Rate Begins | 2026-08-15 |
| Meeting Dates | 2026-11-14 to 2026-11-17 |
Frequently Asked Questions
How much does a booth cost at OW?
An all-in 10×10 booth at OW is estimated at roughly $8,000-$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend OW?
OW draws approximately 3,500 attendees. ObesityWeek 2024 drew 3,200+ attendees. Joint meeting of The Obesity Society and ASMBS. The premier international conference for obesity researchers and clinicians. Rapidly growing attendance driven by GLP-1/GIP agonist revolution (semaglutide, tirzepatide).
When is OW ?
OW is scheduled for November 14-17, 2026. Location: Gaylord National Resort & Convention Center, Washington, DC.
Is OW worth exhibiting at?
ObesityWeek is the epicenter of the obesity medicine revolution, driven by the GLP-1/GIP agonist boom (semaglutide, tirzepatide). Attendance is growing rapidly as obesity moves from niche to mainstream medicine.