ASCO 2026
Overview
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Key Facts
- Host organization: American Society of Clinical Oncology
- Primary specialty: oncology
- Scale: mega
- Geography: US National (always Chicago)
- International attendance: ~30%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline booth | $94.00 | $9,400 | Min 100 sqft |
| Island booth | $109.00 | $10,900 | Min 400 sqft |
| Corner premium | n/a | $550 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $9,400 |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $20,000-$35,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
- Purchasing authority: ~35% of attendees
- Effective buyers: ~12,250
- Cost per effective buyer: $2.24 ($27,500 all-in ÷ 12,250 buyers)
- International attendance: ~30%
Venue & Logistics
- Venue: McCormick Place, Chicago, IL
- Management company: Spargo, Inc.
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for ASCO.
Our Take
Why Exhibit
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Why Skip
Overwhelmingly pharma-dominated -- the biggest booths and budgets belong to Pfizer, Roche, Merck, BMS, AstraZeneca. Device companies can feel invisible without $100k+ investment. Booth space at $94/sqft (inline) is among the most expensive in medical conferences.
Insider Tips
ASCO is the Super Bowl of oncology. Device companies that succeed here do one thing: tie their product to a specific clinical trial or published data. The Industry Expert Theater ($100k) is expensive but puts you in front of 200 targeted oncologists for an hour. Spargo manages both ASCO and ACC -- one relationship covers two mega shows.
Buzzbox Score: 9.6 / 10 (Exceptional)
9.6 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (9.8: booth pricing published and exhibitor prospectus available). The lightest dimension is cost efficiency (7.3, $94/sqft, premium pricing). The single largest oncology meeting in the world with 35,000+ attendees.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.4): 35% purchasing authority (clinician-heavy), 70:1 attendee ratio, and mega-scale floor (35,000 attendees).
Solid (7.3): $94/sqft, premium pricing and union convention center (drayage / labor adds up).
Standout (9.8): booth pricing published, exhibitor prospectus available, and 6 booth options documented.
Standout (9.8): run by SPARGO (well-regarded show management), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.8): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Standout (9.7): mega-scale and stable, 500+ exhibitors signals strong demand, and 35,000+ attendees.
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibitor Registration Opens | Late January 2026 |
| Hotel Registration Deadline | 2026-04-22 |
| Industry Expert Theater Details Due | 2026-02-11 |
| Exhibitor Hotel Prepayment | April 2026 (non-refundable) |
Frequently Asked Questions
How much does a booth cost at ASCO?
An all-in 10×10 booth at ASCO is estimated at roughly $20,000-$35,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend ASCO?
ASCO draws approximately 35,000 attendees. ~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
When is ASCO ?
ASCO is scheduled for May 29 - June 2, 2026 (exhibits May 30 - June 1). Location: McCormick Place, Chicago, IL.
Is ASCO worth exhibiting at?
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge.