ASCO 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is ASCO?
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
What are the key facts about ASCO?
- Host organization: American Society of Clinical Oncology
- Primary specialty: oncology
- Scale: mega
- Geography: US National (always Chicago)
- International attendance: ~30%
- See all Oncology conferences
Which device categories fit ASCO?
Which buyer stages does ASCO fit?
What does ASCO charge for booth space?
Read from the ASCO exhibitor prospectus published by American Society of Clinical Oncology. The rates are the organizer’s own; the 10×10 totals are our arithmetic on them. View the prospectus ↗
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline booth | $94.00 | $9,400 | Min 100 sqft |
| Island booth | $109.00 | $10,900 | Min 400 sqft |
| Corner premium | n/a | $550 |
What does an all-in 10×10 inline booth cost?
| Space rental | $9,400 |
| Estimated all-in total | $20,000-$35,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the ASCO booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends ASCO?
~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
- Purchasing authority: ~35% of attendees
- Effective buyers: ~12,250
- Cost per effective buyer: $2.24 ($27,500 all-in ÷ 12,250 buyers)
- International attendance: ~30%
Where is ASCO held?
- Venue: McCormick Place, Chicago, IL
- Management company: Spargo, Inc.
- Product theater: Available
Who else exhibits at ASCO?
Exhibitor data coming soon for ASCO.
Is ASCO worth exhibiting?
Why Exhibit
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Why Skip
Overwhelmingly pharma-dominated: the biggest booths and budgets belong to Pfizer, Roche, Merck, BMS, AstraZeneca. Device companies can feel invisible without $100k+ investment. Booth space at $94/sqft (inline) is among the most expensive in medical conferences.
What should exhibitors know before ASCO?
ASCO is the Super Bowl of oncology. Device companies that succeed here do one thing: tie their product to a specific clinical trial or published data. The Industry Expert Theater ($100k) is expensive but puts you in front of 200 targeted oncologists for an hour. Spargo manages both ASCO and ACC. One relationship covers two mega shows.
What is the Buzzbox Score for ASCO?
9.6 / 10 (Exceptional)
9.6 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (9.8: booth pricing published and exhibitor prospectus available). The lightest dimension is cost efficiency (7.3, $94/sqft, premium pricing). The single largest oncology meeting in the world with 35,000+ attendees.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.4): 35% purchasing authority (clinician-heavy), 70:1 attendee ratio, and mega-scale floor (35,000 attendees).
Solid (7.3): $94/sqft, premium pricing and union convention center (drayage / labor adds up).
Standout (9.8): booth pricing published, exhibitor prospectus available, and 3 booth options documented.
Standout (9.8): run by SPARGO (well-regarded show management), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.8): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Standout (9.7): mega-scale and stable, 500+ exhibitors signals strong demand, and 35,000+ attendees.
When are the ASCO exhibitor deadlines?
| Deadline | Date |
|---|---|
| Exhibitor Registration Opens | Late January 2026 |
| Hotel Registration Deadline | 2026-04-22 |
| Industry Expert Theater Details Due | 2026-02-11 |
| Exhibitor Hotel Prepayment | April 2026 (non-refundable) |
Frequently Asked Questions
How much does a booth cost at ASCO?
ASCO publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $20,000-$35,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is an estimate read from a published prospectus, not a quote, so confirm current pricing with the organizer.
How many people attend ASCO?
ASCO draws approximately 35,000 attendees. ~40% medical oncologists, ~15% hematologists, ~10% surgical/radiation oncologists, ~15% nurses/APPs, ~10% researchers, ~10% industry. Over 34,000 healthcare professionals from around the world. Heavy international contingent.
When and where is ASCO 2026?
ASCO 2026 takes place May 29 - June 2, 2026 (exhibits May 30 - June 1). The venue is McCormick Place, Chicago, IL. American Society of Clinical Oncology hosts the meeting.
How many ASCO attendees have purchasing authority?
About 35% of ASCO attendees hold purchasing authority, which works out to roughly 12,250 effective buyers out of approximately 35,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
How does Buzzbox Media score ASCO?
ASCO carries a Buzzbox Score of 9.6 out of 10 (Exceptional). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is data transparency at 9.8 and the lowest is cost efficiency at 7.3.
When does the ASCO 2026 exhibit hall open?
The ASCO 2026 exhibit hall opens May 30 and closes June 1, 2026, covering 3 days within the full conference dates of May 29-June 2 at McCormick Place, Chicago.
What is the exhibitor count at ASCO?
ASCO typically hosts 500+ exhibitors in a large exhibit hall alongside the scientific sessions. Competition is high, but the 35,000-attendee scale and broad oncology specialties represented means meaningful foot traffic for the right companies.