RSNA 2026
Overview
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Key Facts
- Host organization: Radiological Society of North America
- Primary specialty: radiology
- Scale: mega
- Geography: US National
- International attendance: ~35%
Best For
Buyer Stage Fit
Booth Costs
We do not yet have an estimated booth cost range for RSNA. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | n/a |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $12,000-$18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~24,300
- Cost per effective buyer: $0.62 ($15,000 all-in ÷ 24,300 buyers)
- International attendance: ~35%
Venue & Logistics
- Venue: Chicago, IL (McCormick Place)
- Management company: In-house (Freeman is general contractor)
- Product theater: Available
Who Else Exhibits
Approximately 650+ exhibitors typically attend RSNA. Your competitors are here.
Our Take
Why Exhibit
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why Skip
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers -- expect $80k minimum to be taken seriously.
Insider Tips
Floor dominated by GE, Siemens, Philips, Canon. Small/mid vendors need surgical positioning and killer demos to cut through.
Buzzbox Score: 10.0 / 10 (Exceptional)
10.0 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (10.0: 79% purchasing authority and 83:1 attendee ratio). The lightest dimension is cost efficiency (8.8, $41/sqft, slightly above the $39 median). Largest radiology gathering in the world.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (10.0): 79% purchasing authority, 83:1 attendee ratio, and mega-scale floor (54,000 attendees).
Strong (8.8): $41/sqft, slightly above the $39 median, ~$0.35 per qualified buyer, and union convention center (drayage / labor adds up).
Standout (9.2): booth pricing published, 6 booth options documented, and 10 key deadlines published.
Standout (9.6): Freeman-managed (established operator), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.2): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Standout (9.7): mega-scale and stable, 650+ exhibitors signals strong demand, and 54,000+ attendees.
Key Deadlines
| Deadline | Date |
|---|---|
| Deposit 25pct | 2026-01-01 |
| Cancel Reduce No Penalty | 2025-12-31 |
| Payment 50pct | 2026-04-01 |
| Payment Final | 2026-07-01 |
| Booth Design Due | 2026-08-31 |
| Hotel Rooming Due | 2026-09-02 |
| Booth Activity Forms | 2026-10-15 |
| Application Deadline | 2026-10-31 |
| Hotel System Closes | 2026-11-11 |
| Move In Begins | 2026-11-19 |
Frequently Asked Questions
How much does a booth cost at RSNA?
An all-in 10×10 booth at RSNA is estimated at roughly $12,000-$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend RSNA?
RSNA draws approximately 54,000 attendees. ~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
When is RSNA ?
RSNA is scheduled for November 29 - December 3, 2026. Location: Chicago, IL (McCormick Place).
Is RSNA worth exhibiting at?
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors.