RSNA 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is RSNA?
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
What are the key facts about RSNA?
- Host organization: Radiological Society of North America
- Primary specialty: radiology
- Scale: mega
- Geography: US National
- International attendance: ~35%
- See all Radiology & Medical Imaging conferences
Which device categories fit RSNA?
Which buyer stages does RSNA fit?
What does RSNA charge for booth space?
Read from the RSNA exhibit space pricing page published by Radiological Society of North America. The rates are the organizer’s own; the 10×10 totals are our arithmetic on them. View the published rates ↗
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Exhibit space (standard inline) | $41.25 | $4,125 | A 10x10 works out to $4,125. RSNA publishes the rate, not a 10x10 package price. Second-level and contiguous-aisle space carry a further $20.75/sqft surcharge. |
| Premium inline | $45.25 | $4,525 | |
| First-Time Exhibitor Pavilion | $46.25 | $4,625 | |
| Island exhibit | $41.25 | $4,125 | Same rate as standard inline. |
| Corner assignment fee | n/a | $700 | Per corner assigned, not a per-square-foot premium. |
Planning the RSNA booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends RSNA?
~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
- Purchasing authority: ~78% of attendees
- Effective buyers: ~29,640
- International attendance: ~35%
Where is RSNA held?
- Venue: Chicago, IL (McCormick Place)
- Management company: In-house (Freeman is general contractor)
- Product theater: Available
Who else exhibits at RSNA?
Approximately 650+ exhibitors typically attend RSNA. Your competitors are here.
Is RSNA worth exhibiting?
Why Exhibit
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why Skip
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers.
What should exhibitors know before RSNA?
Floor dominated by GE, Siemens, Philips, Canon. Small/mid vendors need surgical positioning and killer demos to cut through.
What is the Buzzbox Score for RSNA?
10.0 / 10 (Exceptional)
10.0 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (10.0: 78% purchasing authority and 58:1 attendee ratio). The lightest dimension is cost efficiency (8.8). Largest radiology gathering in the world.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (10.0): 78% purchasing authority, 58:1 attendee ratio, and mega-scale floor (38,000 attendees).
Strong (8.8).
Standout (9.2): booth pricing published, 5 booth options documented, and 10 key deadlines published.
Standout (9.6): Freeman-managed (established operator), 6 booth configurations to choose from, and product theater / demo stage available.
Standout (9.2): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Standout (9.7): mega-scale and stable, 650+ exhibitors signals strong demand, and 38,000 attendees.
When are the RSNA exhibitor deadlines?
| Deadline | Date |
|---|---|
| Deposit 25pct | 2026-01-01 |
| Cancel Reduce No Penalty | 2025-12-31 |
| Payment 50pct | 2026-04-01 |
| Payment Final | 2026-07-01 |
| Booth Design Due | 2026-08-31 |
| Hotel Rooming Due | 2026-09-02 |
| Booth Activity Forms | 2026-10-15 |
| Application Deadline | 2026-10-31 |
| Hotel System Closes | 2026-11-11 |
| Move In Begins | 2026-11-19 |
Frequently Asked Questions
How much does a booth cost at RSNA?
RSNA publishes a booth rate we can link to: $4,125 for an entry 10×10 space, computed from the organizer’s own published per-square-foot rate. That is space rental only. We do not publish an all-in estimate for this show, so budget drayage, electrical, labor, and booth display on top, and confirm current pricing with the organizer.
How many people attend RSNA?
RSNA draws approximately 38,000 attendees. ~50% radiologists, ~20% technologists, ~15% admin, ~15% other. Heavy international contingent.
When and where is RSNA 2026?
RSNA 2026 takes place November 29 - December 3, 2026. The venue is Chicago, IL (McCormick Place). Radiological Society of North America hosts the meeting.
How many RSNA attendees have purchasing authority?
About 78% of RSNA attendees hold purchasing authority, which works out to roughly 29,640 effective buyers out of approximately 38,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
How does Buzzbox Media score RSNA?
RSNA carries a Buzzbox Score of 10.0 out of 10 (Exceptional). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is audience quality at 10.0 and the lowest is cost efficiency at 8.8.
How many exhibitors are at RSNA?
RSNA typically hosts 650+ exhibitors, making it one of the largest exhibit halls in healthcare. The scale means strong competition, but also that every major radiology and imaging company is present, making it a must-attend for vendors wanting full market visibility.