ECR 2027
By Buzzbox Media · Last reviewed August 3, 2026
What is ECR?
Europe's largest radiology congress and the #2 radiology show globally after RSNA. Essential for companies targeting European and emerging-market radiologists. Strong international distributor presence makes this a go-to for non-US market expansion.
What are the key facts about ECR?
- Host organization: European Society of Radiology (ESR)
- Primary specialty: radiology
- Scale: mega
- Geography: International
- International attendance: ~80%
- See all Radiology & Medical Imaging conferences
Which device categories fit ECR?
Which buyer stages does ECR fit?
What does ECR charge for booth space?
Cost not published
European Society of Radiology (ESR) does not publish booth pricing for ECR that we can link to, so we do not list a figure here. We would rather show nothing than an estimate you cannot check. Ask them directly on the ECR exhibitor page ↗.
Planning the ECR booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends ECR?
Heavily international. ~50% radiologists, ~15% technologists, ~10% medical physicists, ~25% industry/other. Over 100 countries represented.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~9,000
- International attendance: ~80%
Where is ECR held?
- Venue: Austria Center Vienna, Vienna, Austria
- Management company: ESR (in-house)
- Product theater: Available
Who else exhibits at ECR?
Approximately 300+ exhibitors typically attend ECR. Your competitors are here.
Is ECR worth exhibiting?
Why Exhibit
Europe's largest radiology congress and the #2 radiology show globally after RSNA. Essential for companies targeting European and emerging-market radiologists. Strong international distributor presence makes this a go-to for non-US market expansion.
Why Skip
US-only companies get limited domestic sales value. The show is heavily educational rather than commercial, so booth traffic can feel lighter than RSNA despite the headcount.
What should exhibitors know before ECR?
European exhibition design standards apply: clean, minimal, tech-forward. Budget for AV and interactive demos. Vienna's Austria Center is well-run and comparatively affordable for a mega show. Plan travel around Carnival/Fasching season (February/March).
What is the Buzzbox Score for ECR?
9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by exhibitor experience (9.4: society-run exhibits (in-house) and non-union venue (simpler, cheaper move-in)). The lightest dimension is editorial value (8.4, "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership). Europe's largest radiology congress and the #2 radiology show globally after RSNA.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead. A factor we cannot source is left unscored rather than estimated, and the overall score above was set before any figure behind it was withdrawn.
Standout (9.3): 45% purchasing authority (moderate), 67:1 attendee ratio, and mega-scale floor (20,000 attendees).
Not scored on cost: this organizer publishes no booth price we can link to.
Strong (8.7): exhibitor count disclosed.
Standout (9.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.4): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Standout (9.4): mega-scale and stable, ~300 exhibitors, and 20,000 attendees.
When are the ECR exhibitor deadlines?
Detailed deadlines not yet published for ECR. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ECR?
ECR does not publish booth pricing we can link to, so we do not list a cost for this show. Rather than estimate one, we point you at the organizer's exhibitor page to request current rates directly.
How many people attend ECR?
ECR draws approximately 20,000 attendees. Heavily international. ~50% radiologists, ~15% technologists, ~10% medical physicists, ~25% industry/other. Over 100 countries represented.
When and where is ECR 2027?
ECR 2027 takes place March 3-7, 2027. The venue is Austria Center Vienna, Vienna, Austria. European Society of Radiology (ESR) hosts the meeting.
How many ECR attendees have purchasing authority?
About 45% of ECR attendees hold purchasing authority, which works out to roughly 9,000 effective buyers out of approximately 20,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at ECR?
Approximately 300+ exhibitors typically attend ECR. The device categories that fit this floor are imaging equipment, contrast media, digital health, radiation protection, nuclear medicine equipment, and ultrasound.
How does Buzzbox Media score ECR?
ECR carries a Buzzbox Score of 9.2 out of 10 (Exceptional), with one caveat on this record: cost efficiency is not scored, because European Society of Radiology (ESR) publishes no booth price we can link to, and the overall score was set before that figure was withdrawn. The factors still scored are audience quality, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is exhibitor experience at 9.4 and the lowest is editorial value at 8.4.