ECR 2027
Overview
Europe's largest radiology congress and the #2 radiology show globally after RSNA. Essential for companies targeting European and emerging-market radiologists. Strong international distributor presence makes this a go-to for non-US market expansion.
Key Facts
- Host organization: European Society of Radiology (ESR)
- Primary specialty: radiology
- Scale: mega
- Geography: International
- International attendance: ~80%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Space-only (raw floor) | — | — | |
| Shell scheme (pre-built modular) | — | — | |
| Custom stand | — | — |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $25,000 – $40,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Heavily international. ~50% radiologists, ~15% technologists, ~10% medical physicists, ~25% industry/other. Over 100 countries represented.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~9,000
- Cost per effective buyer: $3.61 ($32,500 all-in ÷ 9,000 buyers)
- International attendance: ~80%
Venue & Logistics
- Venue: Austria Center Vienna, Vienna, Austria
- Management company: ESR (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 300+ exhibitors typically attend ECR. Your competitors are here.
Our Take
Why Exhibit
Europe's largest radiology congress and the #2 radiology show globally after RSNA. Essential for companies targeting European and emerging-market radiologists. Strong international distributor presence makes this a go-to for non-US market expansion.
Why Skip
US-only companies get limited domestic sales value. The show is heavily educational rather than commercial, so booth traffic can feel lighter than RSNA despite the headcount.
Insider Tips
European exhibition design standards apply -- clean, minimal, tech-forward. Budget for AV and interactive demos. Vienna's Austria Center is well-run and comparatively affordable for a mega show. Plan travel around Carnival/Fasching season (February/March).
Buzzbox Score: 9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by exhibitor experience (9.4: society-run exhibits (in-house) and non-union venue (simpler, cheaper move-in)). The lightest dimension is cost efficiency (7.2, $250/sqft, top-of-market pricing). Europe's largest radiology congress and the #2 radiology show globally after RSNA.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.3): 45% purchasing authority (moderate), 67:1 attendee ratio, and mega-scale floor (20,000 attendees).
Solid (7.2): $250/sqft, top-of-market pricing.
Strong (8.7): booth pricing published, 3 booth options documented, and exhibitor count disclosed.
Standout (9.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.4): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Standout (9.4): mega-scale and stable, ~300 exhibitors, and 20,000 attendees.
Key Deadlines
Detailed deadlines not yet verified for ECR. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ECR?
An all-in 10×10 booth at ECR runs roughly $25,000–$40,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ECR?
ECR draws approximately 20,000 attendees. Heavily international. ~50% radiologists, ~15% technologists, ~10% medical physicists, ~25% industry/other. Over 100 countries represented.
When is ECR ?
ECR is scheduled for March 3-7, 2027. Location: Austria Center Vienna, Vienna, Austria.
Is ECR worth exhibiting at?
Europe's largest radiology congress and the #2 radiology show globally after RSNA. Essential for companies targeting European and emerging-market radiologists.