Medical Device Marketing Services for Manufacturers
Buzzbox Media is a medical device marketing agency in Franklin, TN. It markets devices to surgeons, hospitals and procurement teams through search and AI answers, Google and LinkedIn ads, account-based marketing, catalogs, video and conference work. It has worked in medtech marketing for over 15 years.
INFAB since 2010. AAGL since 2017. Four 2025 Association TRENDY Awards.
For medical device makers, surgical technology and diagnostics companies, and medical societies in the US.
Most work starts with a 90-day plan and test at $8,000 to $20,000. Ongoing programs run $7,500 to $20,000 a month. Ad spend is paid on your own card.
What the first 90 days look like
| When | What happens |
|---|---|
| Start | Buzzbox Media learns your device, your buyers and what your marketing does today, then writes a plan and a test for the first 90 days. |
| Day 45 | The first work is live. You get a written report on what it has done so far. |
| Day 90 | A second written report: what worked, what it cost, and whether monthly work is worth paying for. Monthly work starts only if the test shows it is. |
If your device was just cleared, read the 90-day marketing plan after 510(k) clearance before you hire anyone.
INFAB's lead apron page
INFAB's lead apron page ranked around position 7.5 on Google for "lead apron" and missed the variations buyers search. Buzzbox Media rewrote it in one day: eight questions taken from INFAB's own sales calls, a meta description cut to 158 characters, and eight internal links, each checked live before the page went to INFAB.
What the work includes
- Branding.Positioning, brand identity and messaging that stays within what the device is cleared to say.
- Websites and online stores.Product pages, demo and quote request paths, and B2B stores with bulk ordering.
- SEO and AI search.Pages written and marked up so Google and AI assistants such as ChatGPT can find and quote them. No one can promise a placement, so Buzzbox Media measures it: which assistants name you, for which questions, month to month.
- Google and LinkedIn ads.Campaigns for surgeons, hospital buyers and procurement teams, with results on a daily dashboard.
- Account-based marketing.Ads, email and content aimed at the named hospitals and health systems you want to sell to.
- Catalogs and content.Printed and digital catalogs, white papers, case studies and product copy, each checked for clinical accuracy.
- Video.Product explainers, procedure demonstrations and launch video.
- Conference marketing.Booth graphics, presentations and pre-show campaigns for exhibitors, and full event branding for medical societies.
- Reporting.Google Analytics, Search Console and Google Ads set up to count quote requests, catalog downloads and booked calls.
Comparing agencies first? Buzzbox Media's comparison of ten medical device marketing agencies covers the others too.
Ways to work with Buzzbox Media
Every program starts with a 30‑minute call.
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Free 30‑minute call
- Price
- Free
- For
- device makers with a cleared product, and medical societies, deciding what to do next with their marketing.
- You get
- a look at your website with Baron Miller, a straight answer on what to change first, and whether Buzzbox Media is the right fit.
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Launch and claims review
- For
- a company launching or relaunching a cleared device, or unsure its website matches its clearance.
- You get
- every claim on your website and on up to five launch pieces (a brochure, one email, one ad set, one social set and one booth or sales piece) checked against your clearance, each marked passes, rewrite or hold, with the wording that passes the check, plus a written plan for the launch's first 90 days.
- Price
- $2,500, fixed, paid before work starts. Delivered in about three weeks. The fee is credited to the program you start next, if it starts within 90 days.
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90-day plan and test
- For
- a company ready to put marketing in market that wants proof before a monthly commitment.
- You get
- a 90-day plan, the first work in market and written reports at day 45 and day 90 on what the work did and what it cost.
- Price
- $8,000 to $20,000. Ad spend is paid on your own card.
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Launch program or conference program
- For
- a clearance, a product launch or a trade show with a fixed date.
- You get
- a fixed scope planned back from the date, for example launch pages, ads, email and sales material, or a pre-show campaign, booth graphics and follow-up.
- Price
- $15,000 to $25,000, fixed.
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Monthly program
- For
- a company that wants its marketing run every month by one outside agency.
- You get
- the work set out in a written plan, run every month, with a monthly report and a yearly rate review.
- Price
- $7,500 to $20,000 a month, under a written agreement.
Selling a medical device? Book a free 30‑minute call with Baron.
Questions before you book
What does a medical device marketing agency do?
A medical device marketing agency plans and runs the marketing that reaches surgeons, hospital buyers and procurement teams: websites, search, ads, account-based campaigns, catalogs, video and trade shows. It checks every claim against the device's FDA clearance. Buzzbox Media does this work for device makers, surgical technology companies and medical associations.
How much does medical device marketing cost?
Most work starts with a 90-day plan and test at $8,000 to $20,000. Ongoing programs run $7,500 to $20,000 a month. The 90-day plan and test covers the plan, the first work in market and written reports at day 45 and day 90. Ad spend is paid on your own card, directly to Google, LinkedIn or the other platforms, and is not part of these fees. The price depends on how many channels the work covers and how much claim review the device needs. A free 30‑minute call gives you a straight answer for your device.
How does Buzzbox Media handle FDA rules and regulatory review?
Every page, ad, catalog and email is checked against your device's FDA clearance before it reaches you: indications, claims, required disclaimers and labeling. Baron Miller reviews it before it is sent. Buzzbox Media has worked with regulated healthcare companies for over 15 years. Your own regulatory or legal reviewer still signs off wherever your process requires it.
Do you work with medtech startups or only established manufacturers?
Buzzbox Media works with device makers that already sell a cleared product, from a first launch to an established line such as INFAB, a client since 2010 with more than 200 products.
How long before the marketing shows results?
The first work goes live inside the 90-day test, with written reports at day 45 and day 90. Ads produce data within weeks; search work usually takes months to move rankings. No one can promise rankings or lead counts, so every report says what actually happened.
Who will work on my account?
Baron Miller, the founder of Buzzbox Media. He sets the strategy, directs the work and reviews every piece before you see it.
Talk to Baron about what you are launching.
Last reviewed by Baron Miller
