INFAB: brand, catalogs, online store, search and Google Ads, since 2010
INFAB makes radiation protection apparel, including aprons, thyroid collars and eyewear, for the clinicians who work around X-ray. Buzzbox Media has been its marketing agency since 2010. The work covers the brand, three printed catalogs, a lookbook, an apron buyers guide, product datasheets, the trade show booth, the online store, search and Google Ads.
- 2010
- the year INFAB hired Buzzbox Media, kept every year since
- 3
- catalogs kept current through the year
- 128
- pages in the Complete Catalog
| Client | INFAB Corporation |
|---|---|
| Device field | Radiation protection apparel: aprons, thyroid collars and eyewear |
| Buyers | Radiology, cath lab and interventional departments, hospital purchasing, individual clinicians, international distributors |
| Delivered | Brand, three catalogs, lookbook, buyers guide, datasheets, booth and distributor booth kit, online store, SEO, Google Ads, weekly reporting |
| Years | Since 2010, current client |
| Last reviewed |
The situation
INFAB sells a large catalog of protective apparel in many sizes, materials and patterns. It sells to two kinds of buyers: hospital purchasing departments that order for whole departments, and individual clinicians choosing an apron they will wear all day. Distributors in other countries need their own materials. Every product statement has to match INFAB's test reports and certificates. And the line changes every year: patterns and colors are added, models are discontinued, and each change has to reach the catalog, the store and the datasheets at the same time.
What Buzzbox Media did
- INFAB's brand system, carried across catalogs, packaging, the website and the booth
- Three catalogs, updated through the year: the 24‑page 2026 Catalog, the 128‑page Complete Catalog and an international edition for distributors
- The 2026 Lookbook, the apron buyers guide, product datasheets and distributor sales sheets
- The trade show booth and a booth kit for distributors
- The WooCommerce store, with product configurators for size, pattern and color
- SEO and AI search work on the product category pages, for example lead aprons, lead glasses and thyroid collars
- Google Ads and Google Merchant Center product listings, with server-side conversion tracking
- A weekly review deck that Baron presents to INFAB's marketing lead
How the work ran
Buzzbox Media checks every INFAB product statement against INFAB's written claims and facts before it is published, and does not write a fact that is not on record. Since 2023 this work has run on Apiary, Buzzbox Media's production system.
What changed
INFAB has kept Buzzbox Media on its brand, catalog, store, search and ads work every year since 2010. The records show a catalog print quote in 2011, a weekly retainer in 2017, and invoices every year since QuickBooks begins in 2018. The scope has grown from print to the store, search, Google Ads, tracking and weekly reporting.
Examples of the work
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