Blog
Medtech marketing insights from Nashville. 636 articles on strategy, SEO, FDA compliance, and growth for device companies.
New: browse these articles by lifecycle stage in The Medical Device Launch Roadmap →
De Novo and PMA Launch Marketing: What You Can and Cannot Say
De Novo devices are granted, not cleared or approved. PMA devices are approved. Here is what each authorization lets you claim and the higher bar PMA supports.
Read articleMedical Device Marketing Claims the FDA Allows (and the Ones That Trigger Warning Letters)
Which medical device marketing claims are safe and which ones draw FDA warning letters? Off-label, superiority, testimonials, social media: the enforcement pattern explained.
Read articleThe Post-510(k) Launch Playbook: Your First 90 Days After Clearance
Your 510(k) clearance letter just arrived. Here is a sequenced 90-day marketing plan: what you can now say, how to update your claims, and how to activate press, sales, and KOLs compliantly.
Read articleCan You Market a Medical Device Before FDA Clearance?
You can build an audience and publish thought leadership before 510(k) clearance. Here is exactly where the legal line sits and what crosses it.
Read articleREGULATORYFDA Cleared vs FDA Approved: What You Can Legally Say in Your Medical Device Marketing
510(k) cleared is not FDA approved. Learn the exact phrases that are safe, which ones trigger misbranding risk, and how to audit your copy before launch.
Read articleFIELD NOTESMedical Device Marketing Budget Benchmarks by Company Stage (2026)
Modeled marketing budget benchmarks for medical device companies by stage: total spend ranges, channel allocation percentages, and what to cut first, with cited Gartner, Deloitte, and McKinsey data.
Read articleAIWhat Apple's New Siri (WWDC 2026) Means for Medical Device Marketing
Apple unveiled a Gemini-powered, context-aware Siri at WWDC 2026. Here is what the new AI assistant changes for how surgeons, hospitals, and procurement teams discover medical devices.
Read articleSEARCHAnswer Engine Optimization (AEO) for Medical Device Companies
With Gemini-powered Siri answering questions directly, ranking #1 is no longer enough. A practical AEO playbook for medical device marketers who need to be the source AI assistants cite.
Read articleAIWill Surgeons Use the New Siri to Research Devices?
The new Siri lives in the Dynamic Island and answers in plain language. We look at whether and how surgeons and clinicians will use it to research devices, and what that means for marketers.
Read articleSEARCHSchema Markup for Medtech: Get Cited by Siri and Gemini
Structured data is the language AI assistants read. A medtech-specific guide to the schema types, FAQ and speakable markup, and entity signals that help Siri and Gemini cite your content.
Read articleSEARCHVoice Search Optimization for Medical Device Websites (2026)
Conversational Siri changes the queries clinicians speak aloud. How to optimize medical device websites for natural-language, voice-first questions after WWDC 2026.
Read articleREGULATORYApple Intelligence, HIPAA, and Private Cloud Compute for Healthcare Marketing
Apple's privacy-first AI architecture gives hospitals a reason to tolerate AI assistants. What Private Cloud Compute means for healthcare marketing, data handling, and the HIPAA conversation.
Read articleAIApp Intents: Getting Your Medical Device App into Siri
App Intents are how the new Siri takes actions inside third-party apps. A marketing-and-product guide to making your medical device or patient app discoverable and actionable through Siri.
Read articleSEARCHZero-Click Search Is Coming for Medtech
When Siri answers without sending a click, top-of-funnel traffic shrinks. How medical device companies should rethink content, measurement, and lead capture for a zero-click world.
Read articleFIELD NOTESHow Gemini-Powered Siri Changes Hospital Procurement Research
Procurement and value analysis committees research vendors constantly. How a context-aware AI assistant reshapes that research, and how device marketers should feed the funnel.
Read articleSEARCHGEO vs SEO for Medical Device Companies
Generative Engine Optimization and classic SEO overlap but optimize for different outcomes. A clear comparison for medtech marketers deciding where to invest after WWDC 2026.
Read articleSTRATEGYConversational AI and the Medical Device Buying Committee
The device buying committee just gained a new member: an AI assistant in every stakeholder's pocket. New touchpoints across surgeons, administrators, and procurement in 2026.
Read articleFIELD NOTESGet AI Assistants to Cite Your Clinical Evidence
AI assistants choose which sources to trust. How to structure clinical evidence, studies, and outcomes content so Siri and Gemini cite your data instead of a competitor's.
Read articleAIThe New Siri App as a Medical Device Discovery Channel
Apple's standalone Siri app for iPhone, iPad, and Mac creates a new surface where clinicians ask questions and revisit answers. What it means as a discovery channel for medtech.
Read articleREGULATORYFDA Compliance When AI Assistants Quote Your Device
What happens when Siri or Gemini paraphrases your device claims, or gets them wrong? A look at compliance risk, off-label exposure, and monitoring when AI assistants quote medtech content.
Read article