ASTRO 2026
Overview
The definitive conference for radiation oncology and medical physics. If you sell linear accelerators, proton therapy systems, treatment planning software, radiation protection, or brachytherapy equipment, ASTRO is where department-level purchasing decisions begin. Medical physicists -- who heavily influence capital equipment selection -- attend in force.
Key Facts
- Host organization: American Society for Radiation Oncology
- Primary specialty: radiation oncology
- Scale: mega
- Geography: US National
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard inline (corporate member) | $47.00 | $4,700 | Min 100 sqft |
| Standard inline (non-member) | $49.00 | $4,900 | Min 100 sqft |
| Corner booth | $49.00 | $4,900 | Additional $500 per corner |
| Island booth | $49.00 | $4,900 | Additional $2,000 per island |
| Expo Suite (bare space, in-hall private room) | $49.00 | $4,900 | |
| Business Suite Small Premium (16x16, unfurnished) | — | $6,500 | |
| Business Suite Small Premium (16x16, furnished) | — | $8,500 | |
| Business Suite Large Premium (26x16, unfurnished) | — | $12,500 | |
| Business Suite Large Premium (26x16, furnished) | — | $15,000 | |
| Product Showcase | — | $3,500 | Additional showcases $2,500 each |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,900 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $12,000 – $20,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
11,000+ attendees per year. 2024 Washington DC drew ~10,000 oncologists, clinicians, researchers and other health care professionals. 170+ exhibitors. Strong medical physicist and dosimetrist presence -- these roles heavily influence linear accelerator and treatment planning purchases.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~4,950
- Cost per effective buyer: $3.23 ($16,000 all-in ÷ 4,950 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Thomas M. Menino Convention and Exhibition Center (BCEC), Boston, MA
- Management company: A. Fassano & Company (AFCo)
- Product theater: Available
- Move-in: Through September 26, 2026 (all booths must be set by 8pm Sept 26)
- Move-out: September 29, 2026 (after exhibit close at 5pm)
Who Else Exhibits
Approximately 170+ exhibitors typically attend ASTRO. Your competitors are here.
Our Take
Why Exhibit
The definitive conference for radiation oncology and medical physics. If you sell linear accelerators, proton therapy systems, treatment planning software, radiation protection, or brachytherapy equipment, ASTRO is where department-level purchasing decisions begin. Medical physicists -- who heavily influence capital equipment selection -- attend in force.
Why Skip
Very narrow audience. Non-radiation-oncology devices have no buyer here. The $49/sqft rate plus $2,000 island surcharge makes it expensive for the audience size. Capital equipment companies (Varian, Elekta, Accuray) dominate the floor.
Insider Tips
ASTRO is dominated by the big 3 (Varian/Siemens, Elekta, Accuray) but there is real opportunity for treatment planning software, QA tools, patient positioning, radiation protection, and AI/ML companies. Product Showcases at $3,500 are an underused option for startups to present without a full booth. Boston BCEC is a union venue -- plan for drayage and labor. A. Fassano & Co manages both ASTRO and HRS -- if you exhibit at both, leverage the relationship.
Buzzbox Score: 7.9 / 10 — Strong
Key Deadlines
| Deadline | Date |
|---|---|
| All Booths Set By | 2026-09-26T20:00 |
| Exhibit Hall Open | 2026-09-27 to 2026-09-29 |
| Exhibit Hours | 10:00am-5:00pm ET daily |
| Early Access Sun | 7:00am |
| Early Access Mon Tue | 8:00am |
Frequently Asked Questions
How much does a booth cost at ASTRO?
An all-in 10×10 booth at ASTRO runs roughly $12,000–$20,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASTRO?
ASTRO draws approximately 11,000 attendees. 11,000+ attendees per year. 2024 Washington DC drew ~10,000 oncologists, clinicians, researchers and other health care professionals. 170+ exhibitors. Strong medical physicist and dosimetrist presence -- these roles heavily influence linear accelerator and treatment planning purchases.
When is ASTRO ?
ASTRO is scheduled for September 26-30, 2026 (Exhibits Sept 27-29). Location: Thomas M. Menino Convention and Exhibition Center (BCEC), Boston, MA.
Is ASTRO worth exhibiting at?
The definitive conference for radiation oncology and medical physics. If you sell linear accelerators, proton therapy systems, treatment planning software, radiation protection, or brachytherapy equipment, ASTRO is where department-level purchasing decisions begin.