SIR 2026
Overview
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Key Facts
- Host organization: Society of Interventional Radiology
- Primary specialty: interventional radiology
- Scale: mid
- Geography: International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
We do not yet have an estimated booth cost range for SIR. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | n/a |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $15,000-$25,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~3,250
- Cost per effective buyer: $6.15 ($20,000 all-in ÷ 3,250 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Metro Toronto Convention Centre, Toronto, Canada
- Management company: SIR (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 150+ exhibitors typically attend SIR. Your competitors are here.
Our Take
Why Exhibit
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Why Skip
Small audience compared to RSNA. Non-IR devices (diagnostic imaging, radiation protection) are better served at RSNA or ECR. Toronto venue in 2026 adds customs/import logistics for US companies shipping equipment.
Insider Tips
SIR is an intimate show where you can meet every major IR department chief in the country in 3 days. Hands-on workshops are the highest-ROI sponsorship. The 37.3% exhibitor ratio means the show floor is well-trafficked. Toronto in 2026 is novel -- plan for border customs on demo equipment.
Buzzbox Score: 9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by editorial value (10.0: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is cost efficiency (7.0, $150/sqft, top-of-market pricing). The only major US-based conference dedicated exclusively to interventional radiology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.5): 65% purchasing authority, 33:1 attendee ratio, and hands-on / cadaver lab draws engaged clinicians.
Solid (7.0): $150/sqft, top-of-market pricing and cost per qualified buyer runs ~$6.2.
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Standout (10.0): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Solid (7.8): mid-size with room to grow.
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibit Dates | 2026-04-12 to 2026-04-14 |
Frequently Asked Questions
How much does a booth cost at SIR?
An all-in 10×10 booth at SIR is estimated at roughly $15,000-$25,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend SIR?
SIR draws approximately 5,000 attendees. 62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
When is SIR ?
SIR is scheduled for April 11-15, 2026. Location: Metro Toronto Convention Centre, Toronto, Canada.
Is SIR worth exhibiting at?
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers.