SIR 2026
By Buzzbox Media · Last reviewed August 3, 2026
SIR 2026 ended on April 15, 2026. The dates and deadlines on this page are for that edition.
Buzzbox Score 9.2, Exceptional
If you are attending SIR rather than exhibiting, register and book your hotel on the official SIR site.
How do you exhibit at SIR 2026?
To exhibit at SIR 2026, you book booth space through SIR. A 10x10 booth starts at $6,500 for the space alone, read from the SIR exhibitor prospectus.
- Exhibitor prospectus
- SIR publishes a 2026 exhibitor prospectus. Open the SIR prospectus (checked Aug 3, 2026)
- Booth cost
- $6,500 for a 10x10, space only (calculated from the published $65 per square foot rate). Estimated all-in for a 10x10: $15,000 to $25,000 (Buzzbox Media estimate, not a quote). All booth types
- Sponsorship
- SIR sells product theater slots. Prices are not published; ask SIR.
- Who you will meet
- 5,000+ attendees, 150+ exhibitors. Main roles: interventional radiologist, ir fellow, ir nurse. About 65% hold purchasing authority (Buzzbox Media estimate).
- Who sells the space
- SIR: smcmanus@sirweb.org
Planning a booth at SIR? Buzzbox Media builds the booth graphics, the paid search timed to show week and the social coverage around the event. See conference marketing for exhibitors or get a 15-minute exhibitor plan review.
What is SIR?
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
What are the key facts about SIR?
- Host organization: Society of Interventional Radiology
- Primary specialty: Interventional radiology
- Geography: International
- International attendance: ~20%
- See all Radiology & Medical Imaging conferences
Which device categories fit SIR?
Catheters · Imaging equipment · Capital equipment · Embolization · Ablation · Digital health
Which buyer stages does SIR fit?
Awareness · Consideration · Decision
What does SIR charge for booth space?
SIR publishes an exhibitor prospectus, and the figure below is an estimate read from it rather than a quote. View the prospectus
What does an all-in 10×10 inline booth cost?
| Space rental | $6,500 |
| Estimated all-in total | $15,000-$25,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the SIR booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends SIR?
Interventional radiologist · Ir fellow · Ir nurse · Technologist
62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
- Purchasing authority: ~65% of attendees (Buzzbox Media estimate)
- Effective buyers: ~3,250 (Buzzbox Media estimate)
- Cost per effective buyer: $6.15 ($20,000 all-in ÷ 3,250 buyers, Buzzbox Media estimate)
- International attendance: ~20%
Where is SIR held?
- Venue: Metro Toronto Convention Centre, Toronto, Canada
- Management company: SIR (in-house)
- Product theater: Available
Who else exhibits at SIR?
Approximately 150+ exhibitors typically attend SIR. Your competitors are here.
Is SIR worth exhibiting?
Why Exhibit
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Why Skip
Small audience compared to RSNA. Non-IR devices (diagnostic imaging, radiation protection) are better served at RSNA or ECR. Toronto venue in 2026 adds customs/import logistics for US companies shipping equipment.
What should exhibitors know before SIR?
SIR is an intimate show where you can meet every major IR department chief in the country in 3 days. Hands-on workshops are the highest-ROI sponsorship. The 37.3% exhibitor ratio means the show floor is well-trafficked. Toronto in 2026 is novel. Plan for border customs on demo equipment.
What is the Buzzbox Score for SIR?
9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by editorial value (10.0: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is cost efficiency (7.0, $65/sqft, above the $42.50 median). The only major US-based conference dedicated exclusively to interventional radiology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.5): 65% purchasing authority (Buzzbox Media estimate), 33:1 attendee ratio, and hands-on / cadaver lab draws engaged clinicians.
Solid (7.0): $65/sqft, above the $42.50 median and cost per qualified buyer runs ~$6.2.
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Standout (10.0): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Solid (7.8): mid-size with room to grow.
When are the SIR exhibitor deadlines?
| Deadline | Date |
|---|---|
| Exhibit dates | April 12, 2026 to April 14, 2026 |
Frequently Asked Questions
How much does a booth cost at SIR?
SIR publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $15,000-$25,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is a Buzzbox Media estimate built from the published prospectus, not a quote and not the organizer's number, so confirm current pricing with the organizer.
Where is the SIR 2026 exhibitor prospectus?
SIR publishes the SIR 2026 exhibitor prospectus at https://2eb88d5a26c9d8f57ffb-aeafbf82c2963100e9056663ea595989.ssl.cf1.rackcdn.com/SIR_2502_EHLXOHAR_431_SIR_2026_Exhibitor_Prospectus.pdf. Buzzbox Media last opened it on Aug 3, 2026. It lists booth rates, what the space includes, and the exhibitor deadlines.
How many people attend SIR?
SIR draws approximately 5,000 attendees. 62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
When and where is SIR 2026?
SIR 2026 takes place April 11-15, 2026. The venue is Metro Toronto Convention Centre, Toronto, Canada. Society of Interventional Radiology hosts the meeting.
How many SIR attendees have purchasing authority?
About 65% of SIR attendees hold purchasing authority (Buzzbox Media estimate), which works out to roughly 3,250 effective buyers (Buzzbox Media estimate) out of approximately 5,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at SIR?
Approximately 150+ exhibitors typically attend SIR. The device categories that fit this floor are catheters, imaging equipment, capital equipment, embolization, ablation, and digital health.
How does Buzzbox Media score SIR?
SIR carries a Buzzbox Score of 9.2 out of 10 (Exceptional). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is editorial value at 10.0 and the lowest is cost efficiency at 7.0.
Which conferences are similar to SIR?
Cardiology · 17,000+ attendees · 200+ exhibitors
Radiation oncology · 11,000+ attendees · 170+ exhibitors
Radiology · 38,000+ attendees · 650+ exhibitors
Interventional cardiology · 10,000+ attendees · 100+ exhibitors
Buzzbox Media is a medtech marketing agency with over 15 years in medtech. See its conference marketing for exhibitors.
Exhibiting at a medical conference? See what Buzzbox Media built for the AAGL Global Congress, which won four 2025 Association TRENDY Awards.