SIR 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is SIR?
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
What are the key facts about SIR?
- Host organization: Society of Interventional Radiology
- Primary specialty: interventional radiology
- Scale: mid
- Geography: International
- International attendance: ~20%
- See all Radiology & Medical Imaging conferences
Which device categories fit SIR?
Which buyer stages does SIR fit?
What does SIR charge for booth space?
SIR publishes an exhibitor prospectus, and the figure below is an estimate read from it rather than a quote. View the prospectus ↗
What does an all-in 10×10 inline booth cost?
| Space rental | $6,500 |
| Estimated all-in total | $15,000-$25,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the SIR booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends SIR?
62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~3,250
- Cost per effective buyer: $6.15 ($20,000 all-in ÷ 3,250 buyers)
- International attendance: ~20%
Where is SIR held?
- Venue: Metro Toronto Convention Centre, Toronto, Canada
- Management company: SIR (in-house)
- Product theater: Available
Who else exhibits at SIR?
Approximately 150+ exhibitors typically attend SIR. Your competitors are here.
Is SIR worth exhibiting?
Why Exhibit
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Why Skip
Small audience compared to RSNA. Non-IR devices (diagnostic imaging, radiation protection) are better served at RSNA or ECR. Toronto venue in 2026 adds customs/import logistics for US companies shipping equipment.
What should exhibitors know before SIR?
SIR is an intimate show where you can meet every major IR department chief in the country in 3 days. Hands-on workshops are the highest-ROI sponsorship. The 37.3% exhibitor ratio means the show floor is well-trafficked. Toronto in 2026 is novel. Plan for border customs on demo equipment.
What is the Buzzbox Score for SIR?
9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by editorial value (10.0: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is cost efficiency (7.0, $65/sqft, above the $42.50 median). The only major US-based conference dedicated exclusively to interventional radiology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.5): 65% purchasing authority, 33:1 attendee ratio, and hands-on / cadaver lab draws engaged clinicians.
Solid (7.0): $65/sqft, above the $42.50 median and cost per qualified buyer runs ~$6.2.
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Standout (10.0): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Solid (7.8): mid-size with room to grow.
When are the SIR exhibitor deadlines?
| Deadline | Date |
|---|---|
| Exhibit Dates | 2026-04-12 to 2026-04-14 |
Frequently Asked Questions
How much does a booth cost at SIR?
SIR publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $15,000-$25,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is an estimate read from a published prospectus, not a quote, so confirm current pricing with the organizer.
How many people attend SIR?
SIR draws approximately 5,000 attendees. 62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
When and where is SIR 2026?
SIR 2026 takes place April 11-15, 2026. The venue is Metro Toronto Convention Centre, Toronto, Canada. Society of Interventional Radiology hosts the meeting.
How many SIR attendees have purchasing authority?
About 65% of SIR attendees hold purchasing authority, which works out to roughly 3,250 effective buyers out of approximately 5,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at SIR?
Approximately 150+ exhibitors typically attend SIR. The device categories that fit this floor are catheters, imaging equipment, capital equipment, embolization, ablation, and digital health.
How does Buzzbox Media score SIR?
SIR carries a Buzzbox Score of 9.2 out of 10 (Exceptional). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is editorial value at 10.0 and the lowest is cost efficiency at 7.0.