SIR 2026
Overview
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Key Facts
- Host organization: Society of Interventional Radiology
- Primary specialty: interventional radiology
- Scale: mid
- Geography: International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for SIR. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $15,000 – $25,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~3,250
- Cost per effective buyer: $6.15 ($20,000 all-in ÷ 3,250 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Metro Toronto Convention Centre, Toronto, Canada
- Management company: SIR (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 150+ exhibitors typically attend SIR. Your competitors are here.
Our Take
Why Exhibit
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Why Skip
Small audience compared to RSNA. Non-IR devices (diagnostic imaging, radiation protection) are better served at RSNA or ECR. Toronto venue in 2026 adds customs/import logistics for US companies shipping equipment.
Insider Tips
SIR is an intimate show where you can meet every major IR department chief in the country in 3 days. Hands-on workshops are the highest-ROI sponsorship. The 37.3% exhibitor ratio means the show floor is well-trafficked. Toronto in 2026 is novel -- plan for border customs on demo equipment.
Buzzbox Score: 9.2 / 10 (Exceptional)
9.2 out of 10. One of the strongest exhibiting opportunities in our index. Carried by editorial value (10.0: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is cost efficiency (7.0, $150/sqft, top-of-market pricing). The only major US-based conference dedicated exclusively to interventional radiology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.5): 65% purchasing authority, 33:1 attendee ratio, and hands-on / cadaver lab draws engaged clinicians.
Solid (7.0): $150/sqft, top-of-market pricing and cost per qualified buyer runs ~$6.2.
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Standout (10.0): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Solid (7.8): mid-size with room to grow.
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibit Dates | 2026-04-12 to 2026-04-14 |
Frequently Asked Questions
How much does a booth cost at SIR?
An all-in 10×10 booth at SIR runs roughly $15,000–$25,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SIR?
SIR draws approximately 5,000 attendees. 62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
When is SIR ?
SIR is scheduled for April 11-15, 2026. Location: Metro Toronto Convention Centre, Toronto, Canada.
Is SIR worth exhibiting at?
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers.