SIR 2026
Overview
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Key Facts
- Host organization: Society of Interventional Radiology
- Primary specialty: interventional radiology
- Scale: mid
- Geography: International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for SIR. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $15,000 – $25,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~3,250
- Cost per effective buyer: $6.15 ($20,000 all-in ÷ 3,250 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Metro Toronto Convention Centre, Toronto, Canada
- Management company: SIR (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 150+ exhibitors typically attend SIR. Your competitors are here.
Our Take
Why Exhibit
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers. Hands-on workshops are excellent for device trials.
Why Skip
Small audience compared to RSNA. Non-IR devices (diagnostic imaging, radiation protection) are better served at RSNA or ECR. Toronto venue in 2026 adds customs/import logistics for US companies shipping equipment.
Insider Tips
SIR is an intimate show where you can meet every major IR department chief in the country in 3 days. Hands-on workshops are the highest-ROI sponsorship. The 37.3% exhibitor ratio means the show floor is well-trafficked. Toronto in 2026 is novel -- plan for border customs on demo equipment.
Buzzbox Score: 6.3 / 10 — Good
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibit Dates | 2026-04-12 to 2026-04-14 |
Frequently Asked Questions
How much does a booth cost at SIR?
An all-in 10×10 booth at SIR runs roughly $15,000–$25,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SIR?
SIR draws approximately 5,000 attendees. 62.7% attendees, 37.3% exhibitors (per SIR FAQ). Highly specialized IR audience. Every attendee performs or assists with IR procedures. Strong fellow/trainee presence.
When is SIR ?
SIR is scheduled for April 11-15, 2026. Location: Metro Toronto Convention Centre, Toronto, Canada.
Is SIR worth exhibiting at?
The only major US-based conference dedicated exclusively to interventional radiology. If you sell IR catheters, embolization materials, ablation devices, or image-guided therapy equipment, SIR delivers the highest concentration of IR decision-makers.