Compare Medical Conferences
TL;DR: how to compare medical conferences
- Pick 2-4 shows from the directory and line them up side by side, estimated booth cost, attendee volume, specialty mix, and lead quality.
- Cost-per-qualified-lead beats sticker price. A cheaper booth at the wrong show is the most expensive line on your trade-show budget.
- Match audience to your buyer. Clinician-heavy vs. procurement-heavy vs. research-heavy crowds convert very differently for medical device exhibitors.
- Plan the follow-up before you book. ROI comes from the 90 days after the show, not the booth itself.
You have SIR in your comparison set. Add at least one more conference to compare side-by-side.
Browse conferencesReady to maximize conference ROI?
We plan and run conference marketing for the AAGL Global Congress, work that won four 2025 Association TRENDY Awards. Bring the shows you are weighing to a free 30-minute call with Baron Miller.
Book a free 30-minute callLong-term partners
INFAB (since 2010) • AAGL (since 2018) • True Digital Surgery
2025 Association TRENDY Awards: 4 wins Best Convention Program • Best Convention Promotion Package • Best Website • Best Advertising Media Kit For our AAGL Global Congress campaign. From 200+ entries across 80+ organizations.
Not sure which medical conference is worth the booth spend? Get a free, no-pitch ROI review. Book a free 30-minute call