AAGL: four 2025 Association TRENDY Awards for the Global Congress

Client	AAGL
Field	Minimally invasive gynecologic surgery (medical society)
Audience	Gynecologic surgeons, fellows and trainees, and industry exhibitors
Events	Global Congress (New Orleans 2024, Vancouver 2025, Boston 2026), International Summit on Hysteroscopy, Louisville anatomy workshop, CBGF fellowship graduation
Delivered	Congress brand, Swoogo website, eight‑phase promotion campaign, printed scientific program, signage, video, social media toolkit
Years	Since 2017, current client
Result	2025 Association TRENDY Award: Best Convention Program 2025 Association TRENDY Award: Best Convention Promotion Package 2025 Association TRENDY Award: Best Website 2025 Association TRENDY Award: Best Advertising Media Kit
How measured	Awarded by Association TRENDS
Last reviewed	November 10, 2026

The situation

Every Global Congress is held in a new city and needs its own brand, one that still reads as AAGL. The promotion runs for most of the year and has to keep registration moving from the first save the date to the week of the meeting. The printed scientific program is the official record of the meeting, so every speaker name, session time and room has to be right on the day it goes to the printer. AAGL runs other events on overlapping calendars, and each has its own brand and its own deadlines.

What Buzzbox Media did

• The Congress brand for each year, with its logo, colors, type and photo treatment, carried across every piece
• The Congress website on Swoogo, covering registration, the agenda, speaker pages, sponsors, hotel and travel, and Know Before You Go
• The promotion campaign in eight phases: Call for Courses, Save the Date, Call for Abstracts, Early Bird, Registration Open, Speaker Announcements, Program Highlights and Final Push
• The printed scientific program (the 2026 interior runs 96 pages)
• Large format signage, including the 48 by 12 foot back wall
• Speaker promotion video and a sizzle reel
• A social media toolkit for attendees, plus a tool attendees use to make their own share graphic
• The Congress media kit
• Walk-in slides for the general sessions

How the work ran

The Congress year follows the same calendar every year. The website and Schedule at a Glance launch in February and March. Abstracts and exhibitor pages open from March to May, and registration and housing open in June. The program content, special events and social media toolkit land from July to September, and the final logistics follow in October and November. All program copy comes from AAGL's own program documents. Each proof round goes back to AAGL with a version log and a list of open questions, and speaker names are checked for line breaks before every print file is released. Since 2023 the work has run on Apiary, the production system Baron built. Apiary keeps each event's brand rules and deadlines separate, so work on one event does not push back another event's dates.

What changed

Buzzbox Media's Global Congress work won four 2025 Association TRENDY Awards from Association TRENDS: Best Convention Program, Best Convention Promotion Package, Best Website and Best Advertising Media Kit. AAGL has kept Buzzbox Media on the Global Congress every year since 2017, through New Orleans 2024, Vancouver 2025 and Boston 2026. The work has grown to cover AAGL's other events: the International Summit on Hysteroscopy, the Louisville anatomy workshop and the CBGF fellowship graduation. Buzzbox Media also designs the monthly JMIG journal covers and the patient education site Gynawareness.

From concept to completion, Baron has worked with AAGL as a true partner and tackles each project with the highest level of professionalism and creativity. Baron is a top-notch marketing and design professional that has the entire "package," which is hard to find. Much of AAGL's brand recognition success is because of Baron.