Where clinical excellence meets world-class design
For 8 years, Buzzbox has served as AAGL's creative partner, bringing their Global Congress and fellowship programs to life. From 200-page scientific programs to speaker promotion videos, we help one of healthcare's most respected organizations reach physicians worldwide.
- Who: AAGL — the premier global association for minimally invasive gynecologic surgery, with members in 120+ countries.
- What we do: Conference branding, 200-page scientific programs, speaker promotion videos, and fellowship marketing for the annual Global Congress.
- How long: An 8-year creative partnership reaching 50,000+ physicians a year.
- Why it matters: Medical association marketing demands clinical accuracy and design excellence at the same time — exactly where most agencies fall short.
The Client
AAGL (formerly the American Association of Gynecologic Laparoscopists) is the premier medical association for minimally invasive gynecologic surgery. With members in 120+ countries, AAGL sets standards for surgical education and innovation.
The Partnership
Since 2018, Buzzbox has been AAGL's go-to creative partner for major initiatives including the annual Global Congress, fellowship programs (JMIG, eMIGS, FMIGS, SurgeryU), and member communications.
The Challenge
Annual Reinvention
Each year's Global Congress needs fresh branding that feels cohesive with AAGL's identity while reflecting the host city's character. Louisville 2026, Orlando 2025, Vancouver 2024, each required a unique creative approach.
Scientific Precision
The 200-page scientific program is the official record of the conference. Every speaker name, session time, and abstract must be accurate. There's zero margin for error when working with 500+ speakers and 200+ sessions.
Multi-Channel Complexity
From print programs to digital signage, speaker videos to member emails, every touchpoint must maintain brand consistency while serving different audiences and contexts.
Scientific Program Design
The annual scientific program is a 200-page reference document for attendees and a permanent record of the conference. We design programs that are beautiful, functional, and built to handle complex scheduling grids and speaker bios.
- Custom typography systems for readability
- Color-coded session tracks
- Detailed speaker directories
- Sponsor recognition sections
- Print and digital versions
Conference Branding
Each Global Congress gets its own visual identity, inspired by the host city, aligned with AAGL's brand standards, and scalable across hundreds of touchpoints.
For Louisville 2026, we developed a Southern-inspired aesthetic with bourbon tones and horse racing heritage. The brand extended to:
- Event signage and wayfinding
- Badge designs and lanyards
- Digital presentations and slides
- Social media graphics
- Website integration
Speaker Promotion Videos
To drive conference registrations, we produce speaker highlight videos featuring keynote speakers and session chairs. These videos appear across AAGL's website, email campaigns, and social channels.
Each video balances clinical credibility with emotional appeal, showcasing the expertise and passion that draws surgeons to AAGL events.
The Medical Conference Branding & Program Checklist
The same pre-flight checklist we run on AAGL's Global Congress: building a host-city brand system that stays on-brand across hundreds of touchpoints, the accuracy workflow for a 500-speaker scientific program, the multi-channel rollout map, and the speaker-video plan that drives registrations. Tell us where to send it.
Fellowship Programs
Beyond the Global Congress, AAGL offers specialized fellowship programs that provide advanced training and community for surgeons. Buzzbox handles marketing for each program.
JMIG
Journal of Minimally Invasive Gynecology, the official peer-reviewed publication
eMIGS
Online continuing education platform with hundreds of surgical videos and courses
FMIGS
Fellowship in Minimally Invasive Gynecologic Surgery, the gold standard credential
SurgeryU
Hands-on surgical training program for residents and fellows
For each fellowship, we provide marketing strategy, promotional materials, email campaigns, and landing pages that drive engagement and enrollment.
Impact
Over 8 years, we've helped AAGL deliver dozens of Global Congress events, scientific programs, and fellowship campaigns. Each project requires clinical precision, design excellence, and the ability to work under tight deadlines.
The annual scientific program has become a benchmark in medical association publishing, not just for accuracy, but for design quality. Attendees keep them as reference materials long after the conference ends.
This is what happens when a creative agency truly understands healthcare: work that's beautiful, accurate, and built for the realities of medical education.
Running a medical association or conference?
We understand the unique demands of healthcare marketing. Book a free 30-minute strategy session and we'll map your next congress brand, program, and speaker-video plan.