Gynawareness: a patient education site and Find a Surgeon directory for AAGL

Client	AAGL
Site	gynawareness.com
Audience	Patients researching gynecologic conditions and surgery
Delivered	Brand and voice guide, website, condition pages and patient guides, Find a Surgeon directory, physician sign‑in and invitations, social media kit
Last reviewed	November 10, 2026

The situation

AAGL speaks to surgeons. Patients researching their own surgery need different words, a different look and a way to find a qualified surgeon. That has to happen without mixing the patient voice into the medical society's own materials. The directory also has to stay current as members join and leave, and members need a way to manage their own listings.

What Buzzbox Media did

• The Gynawareness brand: logo, color palette, type and illustrations, and a written voice guide for patient-facing copy
• gynawareness.com, with pages for 11 conditions and 7 patient guides
• The Find a Surgeon directory, built on AAGL's member database
• Physician sign-in through AAGL's membership login, plus an admin tool for inviting physicians to complete their listings
• Email sent from the Gynawareness domain
• A social media kit, signage and slides, and the Gynawareness lockup used for AAGL's Women's Health Forum at the 2026 Congress

How the work ran

The site has its own voice guide, so patient pages are written for patients, not for surgeons. Physicians sign in with the AAGL membership login they already use, so the directory comes from the member records and nobody types listings in a second time. Changes are tested on a separate copy of the site before they go live.

What changed

AAGL now has a public website for patients, separate from its sites for members and Congress. It carries its own brand, which AAGL chose for its Women's Health Forum at the 2026 Global Congress in Boston.