True Digital Surgery, a B. Braun company: brand identity and website launch
True Digital Surgery, a B. Braun company, makes robotic surgical visualization technology. Buzzbox Media built its brand identity and website. Buzzbox Media also made an innovation microsite, product video and trade show materials, and has worked with the company since 2020.
- 3
- trade shows with Buzzbox Media booth materials: AAO, ACS and MD&M
- 2
- website redesigns: 2020 and 2026
- 2020
- the year the work with True Digital Surgery began
| Client | True Digital Surgery, a B. Braun company |
|---|---|
| Device field | Robotic surgical visualization |
| Buyers | Surgeons, hospital procurement teams and investors |
| Delivered | Brand identity, website, innovation microsite, video, trade show materials |
| Trade shows | American Academy of Ophthalmology (AAO), American College of Surgeons (ACS), Medical Design & Manufacturing (MD&M) |
| Years | Since 2020, current client |
| Last reviewed |
The situation
True Digital Surgery needed a brand and a website. These had to explain a technical product to surgeons, to hospital purchasing teams and to investors, show the company's tie to B. Braun, and be ready for its trade shows.
What Buzzbox Media did
- The brand identity: logo, color system, type and the brand presentation
- truedigitalsurgery.com, with paths for surgeons, hospital teams and investors, and a demo request
- An innovation microsite
- Product and technology video, cut for the website, the booth, social media and phones
- Booth graphics, product displays and presentations for AAO, ACS and MD&M
What changed
True Digital Surgery went to market with its brand identity, website, microsite, video and trade show materials in place. The live site credits Buzzbox Media. Buzzbox Media has worked with True Digital Surgery, a B. Braun company, since 2020, with website redesigns in 2020 and 2026.
Examples of the work
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