EASD 2026
Overview
Europe's largest diabetes meeting — 14,000+ attendees, ~25% of whom are device buyers (endocrinologists, diabetes nurse specialists). Essential for CGM, insulin pump, and digital diabetes platform companies with European launch plans.
Key Facts
- Host organization: European Association for the Study of Diabetes
- Primary specialty: endocrinology diabetes
- Scale: large
- Geography: International
- International attendance: ~80%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for EASD. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $12,000 – $22,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Diabetes specialists and researchers from 130+ countries. Strong industry presence (GLP-1, insulin pumps, CGMs).
- Purchasing authority: ~40% of attendees
- Effective buyers: ~5,600
- Cost per effective buyer: $3.04 ($17,000 all-in ÷ 5,600 buyers)
- International attendance: ~80%
Venue & Logistics
- Venue: Hamburg, Germany (rotates annually)
- Management company: EASD (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 120+ exhibitors typically attend EASD. Your competitors are here.
Our Take
Why Exhibit
Europe's largest diabetes meeting — 14,000+ attendees, ~25% of whom are device buyers (endocrinologists, diabetes nurse specialists). Essential for CGM, insulin pump, and digital diabetes platform companies with European launch plans.
Why Skip
Skip if your diabetes product is US-only or pre-CE-mark. The audience is global and conversions require European regulatory presence.
Insider Tips
EASD has a tight industry-symposia ecosystem. Booth design typically clinical and minimal. KOL programs on late-breaking trials are the highest-leverage activity.
Buzzbox Score: 9.1 / 10 (Exceptional)
9.1 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (9.2: 40% purchasing authority (moderate) and 117:1 attendee-to-exhibitor ratio). The lightest dimension is data transparency (7.6, booth pricing published). Europe's largest diabetes meeting, 14,000+ attendees, ~25% of whom are device buyers (endocrinologists, diabetes nurse specialists).
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.2): 40% purchasing authority (moderate), 117:1 attendee-to-exhibitor ratio, and large-scale event.
Strong (8.9): $35/sqft, right at the dataset median.
Solid (7.6): booth pricing published, exhibitor count disclosed, and attendee purchasing-authority data published.
Strong (8.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.1): "who should skip" note included, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Strong (8.8): large and well-established and 14,000 attendees.
Key Deadlines
Detailed deadlines not yet verified for EASD. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at EASD?
An all-in 10×10 booth at EASD runs roughly $12,000–$22,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend EASD?
EASD draws approximately 14,000 attendees. Diabetes specialists and researchers from 130+ countries. Strong industry presence (GLP-1, insulin pumps, CGMs).
When is EASD ?
EASD is scheduled for September 14-18, 2026. Location: Hamburg, Germany (rotates annually).
Is EASD worth exhibiting at?
Europe's largest diabetes meeting — 14,000+ attendees, ~25% of whom are device buyers (endocrinologists, diabetes nurse specialists). Essential for CGM, insulin pump, and digital diabetes platform companies with European launch plans..