SGO 2026
Overview
The premier US meeting for gynecologic oncology -- every gyn-onc surgeon in the country either attends or follows SGO proceedings. Critical venue for robotic surgery platforms, genomic diagnostics, immunotherapy, and MIS instruments used in gynecologic cancer care.
Key Facts
- Host organization: Society of Gynecologic Oncology
- Primary specialty: gynecologic oncology
- Scale: large
- Geography: US National / International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard 10x10 | — | — | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Primarily gynecologic oncologists and multidisciplinary cancer care teams focused on ovarian, uterine, cervical, and vulvar cancers. Strong research and clinical trial focus. Three complimentary registrations per 10x10 booth; additional badges $500 each (limit 6 total per 10x10).
- Purchasing authority: ~60% of attendees
- Effective buyers: ~2,100
- Cost per effective buyer: $5.71 ($12,000 all-in ÷ 2,100 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: San Juan, Puerto Rico (Puerto Rico Convention Center)
Who Else Exhibits
Exhibitor data coming soon for SGO.
Our Take
Why Exhibit
The premier US meeting for gynecologic oncology -- every gyn-onc surgeon in the country either attends or follows SGO proceedings. Critical venue for robotic surgery platforms, genomic diagnostics, immunotherapy, and MIS instruments used in gynecologic cancer care.
Why Skip
Narrow specialty (gyn-onc only, not general OB-GYN). If your device serves broader women's health or general surgery, ACOG delivers 5x the audience. Puerto Rico location in 2026 adds travel cost and logistics for exhibitors shipping booth materials.
Insider Tips
San Juan location for 2026 is unusual -- most years are mainland US cities. Factor in shipping logistics for booth materials to PR. Strong pharma/diagnostics presence on the exhibit floor.
Buzzbox Score: 8.2 / 10 (Excellent)
8.2 out of 10. A top-tier show worth a serious line item. Carried by audience quality (9.2: 60% purchasing authority and 35:1 attendee ratio). The lightest dimension is exhibitor experience (7.3, non-union venue (simpler, cheaper move-in)). The premier US meeting for gynecologic oncology -- every gyn-onc surgeon in the country either attends or follows SGO proceedings.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.2): 60% purchasing authority, 35:1 attendee ratio, and large-scale event.
Solid (7.7): $40/sqft, slightly above the $39 median and cost per qualified buyer runs ~$5.7.
Strong (8.1): booth pricing published, exhibitor count disclosed, and attendee purchasing-authority data published.
Solid (7.3): non-union venue (simpler, cheaper move-in) and purpose-built convention venue.
Strong (8.3): honest "who should skip" guidance, the flagship / largest show in its niche, and ~100 exhibitors to scout.
Strong (8.5): large and well-established.
Key Deadlines
Detailed deadlines not yet verified for SGO. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SGO?
An all-in 10×10 booth at SGO runs roughly $8,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SGO?
SGO draws approximately 3,500 attendees. Primarily gynecologic oncologists and multidisciplinary cancer care teams focused on ovarian, uterine, cervical, and vulvar cancers. Strong research and clinical trial focus. Three complimentary registrations per 10x10 booth; additional badges $500 each (limit 6 total per 10x10).
When is SGO ?
SGO is scheduled for April 10-13, 2026. Location: San Juan, Puerto Rico (Puerto Rico Convention Center).
Is SGO worth exhibiting at?
The premier US meeting for gynecologic oncology -- every gyn-onc surgeon in the country either attends or follows SGO proceedings. Critical venue for robotic surgery platforms, genomic diagnostics, immunotherapy, and MIS instruments used in gynecologic cancer care..