ACOG 2026
Overview
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Key Facts
- Host organization: American College of Obstetricians and Gynecologists
- Primary specialty: obstetrics gynecology
- Scale: large
- Geography: US National
- International attendance: ~10%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline | $43.00 | $4,300 | Min 100 sqft |
| Island | $46.00 | $4,600 | Min 400 sqft |
| Corner premium | — | $350 | |
| Innovation Lane | — | $3,400 | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,300 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~2,200
- Cost per effective buyer: $5 ($11,000 all-in ÷ 2,200 buyers)
- International attendance: ~10%
Venue & Logistics
- Venue: Washington, DC
- Management company: SPARGO, Inc.
Who Else Exhibits
Exhibitor data coming soon for ACOG.
Our Take
Why Exhibit
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Why Skip
Narrow specialty audience. If your device is not specifically ob-gyn related, the 4,000 attendee pool is too small and too specialized to justify the investment. Three-day format (May 1-3) is shorter than most major conferences.
Insider Tips
SPARGO manages the exhibit -- same company handles several other medical meetings. Innovation Lane at $3,400 is one of the best first-timer entry points in medical conferences. Exhibit dates are only May 1-2 (2 days), so plan for high-intensity engagement.
Buzzbox Score: 6.8 / 10 — Good
Key Deadlines
| Deadline | Date |
|---|---|
| Full Refund Deadline | 2025-08-12 |
| Deposit 50pct Due | 2025-08-13 |
| Remaining Balance Due | 2026-01-16 |
| Cancel 50pct Penalty | 2025-08-13 to 2026-01-16 |
| Cancel 100pct Penalty | After 2026-01-16 |
| Payment In Full | 2026-01-17 |
Frequently Asked Questions
How much does a booth cost at ACOG?
An all-in 10×10 booth at ACOG runs roughly $8,000–$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ACOG?
ACOG draws approximately 4,000 attendees. Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
When is ACOG ?
ACOG is scheduled for May 1-3, 2026. Location: Washington, DC.
Is ACOG worth exhibiting at?
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400..