ACOG 2026
Overview
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Key Facts
- Host organization: American College of Obstetricians and Gynecologists
- Primary specialty: obstetrics gynecology
- Scale: large
- Geography: US National
- International attendance: ~10%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline | $43.00 | $4,300 | Min 100 sqft |
| Island | $46.00 | $4,600 | Min 400 sqft |
| Corner premium | — | $350 | |
| Innovation Lane | — | $3,400 | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,300 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~2,200
- Cost per effective buyer: $5 ($11,000 all-in ÷ 2,200 buyers)
- International attendance: ~10%
Venue & Logistics
- Venue: Washington, DC
- Management company: SPARGO, Inc.
Who Else Exhibits
Exhibitor data coming soon for ACOG.
Our Take
Why Exhibit
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Why Skip
Narrow specialty audience. If your device is not specifically ob-gyn related, the 4,000 attendee pool is too small and too specialized to justify the investment. Three-day format (May 1-3) is shorter than most major conferences.
Insider Tips
SPARGO manages the exhibit -- same company handles several other medical meetings. Innovation Lane at $3,400 is one of the best first-timer entry points in medical conferences. Exhibit dates are only May 1-2 (2 days), so plan for high-intensity engagement.
Buzzbox Score: 9.8 / 10 (Exceptional)
9.8 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (10.0: booth pricing published and exhibitor prospectus available). The lightest dimension is audience quality (8.5, 55% purchasing authority). The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.5): 55% purchasing authority and large-scale event.
Strong (8.9): $43/sqft, slightly above the $39 median, discounted first-timer / innovation pricing, and low-cost turnkey / tabletop option.
Standout (10.0): booth pricing published, exhibitor prospectus available, and 4 booth options documented.
Standout (9.7): run by SPARGO (well-regarded show management), non-union venue (simpler, cheaper move-in), and 4 booth configurations.
Standout (9.0): honest "who should skip" guidance, the flagship / largest show in its niche, and innovation / startup pavilion.
Strong (8.8): large and well-established and ~200 exhibitors.
Key Deadlines
| Deadline | Date |
|---|---|
| Full Refund Deadline | 2025-08-12 |
| Deposit 50pct Due | 2025-08-13 |
| Remaining Balance Due | 2026-01-16 |
| Cancel 50pct Penalty | 2025-08-13 to 2026-01-16 |
| Cancel 100pct Penalty | After 2026-01-16 |
| Payment In Full | 2026-01-17 |
Frequently Asked Questions
How much does a booth cost at ACOG?
An all-in 10×10 booth at ACOG runs roughly $8,000–$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ACOG?
ACOG draws approximately 4,000 attendees. Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
When is ACOG ?
ACOG is scheduled for May 1-3, 2026. Location: Washington, DC.
Is ACOG worth exhibiting at?
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400..