Compare ASCO vs RSNA
| 9.6 ASCO | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.6 (Exceptional) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | May 29 - June 2, 2026 (exhibits May 30 - June 1) | November 29 - December 3, 2026 |
| Location | McCormick Place, Chicago, IL | Chicago, IL (McCormick Place) |
| Scale | mega | mega |
| Audience | ||
| Attendees | 35,000 | 38,000 |
| Exhibitors | n/a | 650 |
| Purchasing authority, Buzzbox Media estimate | ~35% | ~78% |
| Effective buyers, Buzzbox Media estimate | 12,250 | 29,640 |
| Costs | ||
| $/sqft | $94 | $41.25 |
| 10×10 space | $9,400 | $4,125 |
| All-in, Buzzbox Media estimate | Est. $20,000-$35,000 | n/a |
| Cost per buyer, Buzzbox Media estimate | $2.24 | n/a |
Why exhibit at ASCO
The single largest oncology meeting in the world with 35,000+ attendees. If you sell radiation therapy equipment, oncology diagnostics, precision medicine platforms, or cancer imaging solutions, this is where global oncology leaders converge. Late-breaking clinical trial data drives massive foot traffic.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip ASCO
Overwhelmingly pharma-dominated: the biggest booths and budgets belong to Pfizer, Roche, Merck, BMS, AstraZeneca. Device companies can feel invisible without $100k+ investment. Booth space at $94/sqft (inline) is among the most expensive in medical conferences.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers.
Long-term partners
INFAB (10+ years) • AAGL (8+ years) • True Digital Surgery