ATS 2026
Overview
The global meeting for pulmonary, critical care, and sleep medicine. 10,500 attendees -- larger than you'd expect for a subspecialty conference. Exceptional fit for ventilator manufacturers, pulmonary diagnostic equipment, respiratory devices, and sleep technology. Booth pricing is very reasonable at $5,000 for a 10x10.
Key Facts
- Host organization: American Thoracic Society
- Primary specialty: pulmonary medicine
- Scale: mega
- Geography: US National (rotates)
- International attendance: ~30%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline 10x10 | $50.00 | $5,000 | |
| Corner 10x10 | $52.00 | $5,200 | |
| Island booth (20x20+) | $52.00 | $5,200 | Min 400 sqft |
| Non-Profit 10x10 | — | $1,500 | |
| Recruitment 10x10 | — | $3,100 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $5,000 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $10,000 – $18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
10,500 pulmonary, critical care and sleep professionals from the US and around the world. Mix of clinicians, researchers, and trainees. Strong international contingent.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~4,725
- Cost per effective buyer: $2.96 ($14,000 all-in ÷ 4,725 buyers)
- International attendance: ~30%
Venue & Logistics
- Venue: Orange County Convention Center, Orlando, FL
- Management company: In-house
Who Else Exhibits
Exhibitor data coming soon for ATS.
Our Take
Why Exhibit
The global meeting for pulmonary, critical care, and sleep medicine. 10,500 attendees -- larger than you'd expect for a subspecialty conference. Exceptional fit for ventilator manufacturers, pulmonary diagnostic equipment, respiratory devices, and sleep technology. Booth pricing is very reasonable at $5,000 for a 10x10.
Why Skip
If your product is not pulmonary/respiratory/sleep-specific, the audience is too niche. Also very research-heavy -- many attendees are academic researchers, not purchasing decision-makers. Buy cycles can be long.
Insider Tips
ATS has one of the best non-profit booth rates in medical conferences ($1,500 for 10x10). First-time exhibitors should consider the inline corner at $5,200 for better visibility. The February payment deadline is unusually early -- plan accordingly.
Buzzbox Score: 9.5 / 10 (Exceptional)
9.5 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (9.8: booth pricing published and exhibitor prospectus available). The lightest dimension is editorial value (7.7, solid exhibitor rationale). The global meeting for pulmonary, critical care, and sleep medicine.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.7): 45% purchasing authority (moderate), 53:1 attendee ratio, and mega-scale floor (10,500 attendees).
Strong (8.1): $50/sqft, slightly above the $39 median.
Standout (9.8): booth pricing published, exhibitor prospectus available, and 10 booth options documented.
Standout (9.8): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and exhibitor-friendly host city.
Solid (7.7): solid exhibitor rationale, honest "who should skip" guidance, and ~200 exhibitors to scout.
Standout (9.4): mega-scale and stable, ~200 exhibitors, and 10,500 attendees.
Key Deadlines
| Deadline | Date |
|---|---|
| Total Booth Balance Due | 2026-02-06 |
| Cancellation 50pct Fee Before | 2026-02-06 |
| No Refund After | 2026-02-06 |
Frequently Asked Questions
How much does a booth cost at ATS?
An all-in 10×10 booth at ATS runs roughly $10,000–$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ATS?
ATS draws approximately 10,500 attendees. 10,500 pulmonary, critical care and sleep professionals from the US and around the world. Mix of clinicians, researchers, and trainees. Strong international contingent.
When is ATS ?
ATS is scheduled for May 15-20, 2026 (pre-conference May 15-16, exhibit hall May 17-19). Location: Orange County Convention Center, Orlando, FL.
Is ATS worth exhibiting at?
The global meeting for pulmonary, critical care, and sleep medicine. 10,500 attendees -- larger than you'd expect for a subspecialty conference.