ASA 2026
Overview
The largest anesthesia education conference in the world. 14,000 attendees with 73% being physician anesthesiologists -- the people who specify anesthesia machines, monitors, airway devices, and infusion pumps. 51% academic practice means strong KOL access for publications and clinical adoption.
Key Facts
- Host organization: American Society of Anesthesiologists
- Primary specialty: anesthesiology
- Scale: mega
- Geography: International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard | $51.00 | $5,100 | Min 100 sqft |
| Premium | $54.50 | $5,450 | Min 100 sqft |
| Corner premium | — | $300 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $5,100 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $9,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
14,000+ global anesthesia professionals. 73% physician anesthesiologists, 10% interns/residents, 7% medical students, 3% retired, 1% fellows. Practice type: 51% academic, 16% multi-specialty, 17% single-specialty, 8% solo/two-physician. 300+ exhibiting companies.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~6,300
- Cost per effective buyer: $1.98 ($12,500 all-in ÷ 6,300 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: San Diego, CA (San Diego Convention Center)
- Management company: Showcare
Who Else Exhibits
Exhibitor data coming soon for ASA.
Our Take
Why Exhibit
The largest anesthesia education conference in the world. 14,000 attendees with 73% being physician anesthesiologists -- the people who specify anesthesia machines, monitors, airway devices, and infusion pumps. 51% academic practice means strong KOL access for publications and clinical adoption.
Why Skip
At $51/sqft, this is the most expensive show in the batch. Anesthesiologists often work within hospital purchasing frameworks and may not have direct buying authority for capital equipment. If your product is not anesthesia-specific, the 14K attendees won't convert. Monday exhibit hall closes at 1:30pm.
Insider Tips
Showcare manages the exhibits, not ASA in-house. The academic-heavy audience (51%) is a double-edged sword -- great for KOL relationships and publications, but academic docs are slower to convert to purchases than community practitioners. Premium locations carry a $54.50/sqft premium rate.
Buzzbox Score: 7.1 / 10 — Strong
Key Deadlines
Detailed deadlines not yet verified for ASA. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ASA?
An all-in 10×10 booth at ASA runs roughly $9,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASA?
ASA draws approximately 14,000 attendees. 14,000+ global anesthesia professionals. 73% physician anesthesiologists, 10% interns/residents, 7% medical students, 3% retired, 1% fellows. Practice type: 51% academic, 16% multi-specialty, 17% single-specialty, 8% solo/two-physician. 300+ exhibiting companies.
When is ASA ?
ASA is scheduled for October 16-20, 2026 (Exhibits October 17-19). Location: San Diego, CA (San Diego Convention Center).
Is ASA worth exhibiting at?
The largest anesthesia education conference in the world. 14,000 attendees with 73% being physician anesthesiologists -- the people who specify anesthesia machines, monitors, airway devices, and infusion pumps.