SNO vs RSNA for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
If you exhibit medical devices, SNO and RSNA are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. SNO draws 3,000 attendees with an estimated all-in 10×10 of $8,000–$18,000. RSNA draws 54,000 attendees at $12,000–$18,000 all-in. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 7.0 SNO | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 7.0 (Strong) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | November 12-15, 2026 | November 29 - December 3, 2026 |
| Location | Pennsylvania Convention Center, Philadelphia, PA | Chicago, IL (McCormick Place) |
| Scale | mid | mega |
| Audience | ||
| Attendees | 3,000 | 54,000 |
| Exhibitors | — | 650 |
| Purchasing authority | ~55% | ~45% |
| Effective buyers | 1,650 | 24,300 |
| Costs | ||
| $/sqft | — | — |
| 10×10 space | — | — |
| All-in estimate | $8,000 – $18,000 | $12,000 – $18,000 |
| Cost per buyer | $7.88 | $0.62 |
Why exhibit at SNO
SNO concentrates the entire brain tumor treatment community in one room -- neurosurgeons, radiation oncologists, medical oncologists, and researchers. If you have a device or therapy used in neuro-oncology, there is no more targeted audience. The convention center venue in Philadelphia allows proper exhibit builds.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip SNO
Extremely narrow audience -- if your product is not directly used in brain/CNS tumor treatment, this is not your show. The meeting is heavily science and pharma-driven, so pure device companies may feel out of place. Limited to ~3,000 attendees, so volume is modest. Pricing is not publicly listed.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers -- expect $80k minimum to be taken seriously.