SMFM 2026
Overview
The premier US meeting for maternal-fetal medicine specialists who select fetal monitoring systems, ultrasound equipment, prenatal screening platforms, and NICU technologies. February timing aligns with hospital Q1 capital budgets. Las Vegas venue drives strong attendance.
Key Facts
- Host organization: Society for Maternal-Fetal Medicine
- Primary specialty: maternal fetal medicine
- Scale: large
- Geography: US National
- International attendance: ~10%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard booth | — | — | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
3,000+ MFM professionals. Focus on high-risk pregnancy, fetal diagnosis, and perinatal outcomes. Industry Learning Events and Product Theaters available. February timing in Las Vegas is strategic for Q1 budget cycles.
- Purchasing authority: ~50% of attendees
- Effective buyers: ~1,500
- Cost per effective buyer: $8 ($12,000 all-in ÷ 1,500 buyers)
- International attendance: ~10%
Venue & Logistics
- Venue: Las Vegas, NV (Caesars Forum)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for SMFM.
Our Take
Why Exhibit
The premier US meeting for maternal-fetal medicine specialists who select fetal monitoring systems, ultrasound equipment, prenatal screening platforms, and NICU technologies. February timing aligns with hospital Q1 capital budgets. Las Vegas venue drives strong attendance.
Why Skip
Exclusively MFM/perinatal -- if your device serves general OB-GYN or adult medicine, ACOG is a better fit. 3,000 attendees is large but not mega-scale, so cost-per-contact may be higher than bigger meetings.
Insider Tips
Prospectus PDF available online. Product Theaters confirmed available. Key contact: Kasey McNeil (Sr. Director, Meetings). Las Vegas venue at Caesars Forum is premium convention space.
Buzzbox Score: 7.8 / 10 (Strong)
7.8 out of 10. A solid, dependable show for the right exhibitor. Carried by data transparency (9.1: booth pricing published and exhibitor prospectus available). The lightest dimension is exhibitor experience (7.3, product theater / demo stage available). The premier US meeting for maternal-fetal medicine specialists who select fetal monitoring systems, ultrasound equipment, prenatal screening platforms, and NICU technologies.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.0): 50% purchasing authority (moderate), 38:1 attendee ratio, and large-scale event.
Solid (7.6): $40/sqft, slightly above the $39 median, cost per qualified buyer runs ~$8.0, and union convention center (drayage / labor adds up).
Standout (9.1): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Solid (7.3): product theater / demo stage available.
Strong (8.6): honest "who should skip" guidance, the flagship / largest show in its niche, and product-theater opportunity for thought leadership.
Strong (8.5): large and well-established.
Key Deadlines
Detailed deadlines not yet verified for SMFM. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SMFM?
An all-in 10×10 booth at SMFM runs roughly $8,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SMFM?
SMFM draws approximately 3,000 attendees. 3,000+ MFM professionals. Focus on high-risk pregnancy, fetal diagnosis, and perinatal outcomes. Industry Learning Events and Product Theaters available. February timing in Las Vegas is strategic for Q1 budget cycles.
When is SMFM ?
SMFM is scheduled for February 8-13, 2026. Location: Las Vegas, NV (Caesars Forum).
Is SMFM worth exhibiting at?
The premier US meeting for maternal-fetal medicine specialists who select fetal monitoring systems, ultrasound equipment, prenatal screening platforms, and NICU technologies. February timing aligns with hospital Q1 capital budgets.