SBI 2026
Overview
The most concentrated gathering of breast imaging specialists in the US. If you sell mammography equipment, breast ultrasound, breast MRI coils, AI-based detection software, biopsy devices, or cryoablation systems, SBI is where the buyers are. Record attendance and growing international presence signal a thriving market.
Key Facts
- Host organization: Society of Breast Imaging
- Primary specialty: breast imaging
- Scale: mid
- Geography: US
- International attendance: ~25%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Exhibit booth | — | — | Premium floor placement with marketing support |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
2024 Montreal drew 1,618 attendees and exhibitors from 36 countries -- the most highly attended Symposium ever. 2025 Colorado Springs housing sold out immediately due to overwhelming demand. Highly specialized breast imaging community. 37 countries represented.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~1,045
- Cost per effective buyer: $11.48 ($12,000 all-in ÷ 1,045 buyers)
- International attendance: ~25%
Venue & Logistics
- Venue: Seattle Convention Center | Arch, Seattle, WA
- Management company: SBI (in-house)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for SBI.
Our Take
Why Exhibit
The most concentrated gathering of breast imaging specialists in the US. If you sell mammography equipment, breast ultrasound, breast MRI coils, AI-based detection software, biopsy devices, or cryoablation systems, SBI is where the buyers are. Record attendance and growing international presence signal a thriving market.
Why Skip
Very narrow audience -- purely breast imaging. Non-breast-imaging products have no audience. The show is mid-size, so booth inventory is limited and premium placements sell out quickly.
Insider Tips
SBI is growing fast -- the 2024 Montreal meeting set an attendance record and 2025 Colorado Springs sold out housing immediately. This signals strong commercial interest. Industry-Sponsored Labs at $20,000 are a unique way to get hands-on device time with breast imaging radiologists. Seattle is a nice venue city.
Buzzbox Score: 8.0 / 10 (Excellent)
8.0 out of 10. A top-tier show worth a serious line item. Carried by growth trajectory (10.0: mid-size with room to grow and record attendance recently). The lightest dimension is cost efficiency (7.4, $50/sqft, slightly above the $39 median). The most concentrated gathering of breast imaging specialists in the US.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Solid (7.4): 55% purchasing authority.
Solid (7.4): $50/sqft, slightly above the $39 median and elevated cost per qualified buyer (~$11).
Strong (8.7): booth pricing published, exhibitor prospectus available, and attendee purchasing-authority data published.
Strong (8.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Strong (8.4): solid exhibitor rationale, "who should skip" note included, and momentum / record-setting growth.
Standout (10.0): mid-size with room to grow, record attendance recently, and exhibit hall sells out / has a waitlist.
Key Deadlines
Detailed deadlines not yet verified for SBI. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SBI?
An all-in 10×10 booth at SBI runs roughly $8,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SBI?
SBI draws approximately 1,900 attendees. 2024 Montreal drew 1,618 attendees and exhibitors from 36 countries -- the most highly attended Symposium ever. 2025 Colorado Springs housing sold out immediately due to overwhelming demand. Highly specialized breast imaging community. 37 countries represented.
When is SBI ?
SBI is scheduled for April 16-19, 2026. Location: Seattle Convention Center | Arch, Seattle, WA.
Is SBI worth exhibiting at?
The most concentrated gathering of breast imaging specialists in the US. If you sell mammography equipment, breast ultrasound, breast MRI coils, AI-based detection software, biopsy devices, or cryoablation systems, SBI is where the buyers are.