SAWC 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is SAWC?
The largest wound care clinical meeting in the US. If you sell wound dressings, negative pressure therapy, skin substitutes, compression systems, or hyperbaric oxygen, this IS your show. Co-location with Wound Healing Society means you get both the clinical and research audiences. Entry-level booth costs make it accessible for smaller companies.
What are the key facts about SAWC?
- Host organization: HMP Global
- Primary specialty: wound care
- Scale: mid
- Geography: US National (rotates)
- International attendance: ~10%
- See all Wound Care & Home Medical Equipment conferences
Which device categories fit SAWC?
Which buyer stages does SAWC fit?
What does SAWC charge for booth space?
SAWC publishes an exhibitor prospectus, and the figure below is an estimate read from it rather than a quote. View the prospectus ↗
What does an all-in 10×10 inline booth cost?
| Estimated all-in total | $8,000-$15,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the SAWC booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends SAWC?
~2,000 attendees for Spring (larger meeting), ~1,000+ for Fall. 200+ exhibitors at Spring. The largest gathering of wound care clinicians in the US. Co-located with Wound Healing Society (WHS) meeting. Record-breaking abstract submissions in 2024.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~1,100
- Cost per effective buyer: $10.45 ($11,500 all-in ÷ 1,100 buyers)
- International attendance: ~10%
Where is SAWC held?
- Venue: Charlotte, NC
- Management company: HMP Global
- Move-in: April 7 (8AM-5PM), April 8 (8AM-5PM), April 9 (8AM-12PM), 2026
- Move-out: April 11 (2:30PM-8:30PM), April 12 (8AM-5PM), 2026
Who else exhibits at SAWC?
Exhibitor data coming soon for SAWC.
Is SAWC worth exhibiting?
Why Exhibit
The largest wound care clinical meeting in the US. If you sell wound dressings, negative pressure therapy, skin substitutes, compression systems, or hyperbaric oxygen, this IS your show. Co-location with Wound Healing Society means you get both the clinical and research audiences. Entry-level booth costs make it accessible for smaller companies.
Why Skip
Extremely niche: if wound care is not your primary market, attendance is too small to justify travel costs. Exhibit hall hours are very limited (2.5 hours on Thursday evening, 2.5 hours Friday, 2.5 hours Saturday). That's only ~7.5 hours of total floor time.
What should exhibitors know before SAWC?
The Thursday evening opening reception (5:30-7:30 PM) in the exhibit hall is the highest-traffic period. Everyone is there and in social mode. Have your A-team staffing the booth Thursday. The limited exhibit hours actually work in your favor: concentrated foot traffic means every hour is dense. HMP Global runs both Spring and Fall SAWC. Consider exhibiting at both for full-year coverage.
What is the Buzzbox Score for SAWC?
7.6 / 10 (Strong)
7.6 out of 10. A solid, dependable show for the right exhibitor. Carried by editorial value (9.1: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is exhibitor experience (7.0, managed by HMP Global). The largest wound care clinical meeting in the US.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Solid (7.4): 55% purchasing authority.
Strong (8.0): $52/sqft, slightly above the $42.50 median and elevated cost per qualified buyer (~$10).
Strong (8.8): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Solid (7.0): managed by HMP Global and non-union venue (simpler, cheaper move-in).
Standout (9.1): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Strong (8.2): mid-size with room to grow and ~200 exhibitors.
When are the SAWC exhibitor deadlines?
Detailed deadlines not yet published for SAWC. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SAWC?
SAWC publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $8,000-$15,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is an estimate read from a published prospectus, not a quote, so confirm current pricing with the organizer.
How many people attend SAWC?
SAWC draws approximately 2,000 attendees. ~2,000 attendees for Spring (larger meeting), ~1,000+ for Fall. 200+ exhibitors at Spring. The largest gathering of wound care clinicians in the US. Co-located with Wound Healing Society (WHS) meeting. Record-breaking abstract submissions in 2024.
When and where is SAWC 2026?
SAWC 2026 takes place April 8-12, 2026 (SAWC Spring + WHS 2026). The venue is Charlotte, NC. HMP Global hosts the meeting. Exhibitor move-in is listed as April 7 (8AM-5PM), April 8 (8AM-5PM), April 9 (8AM-12PM), 2026.
How many SAWC attendees have purchasing authority?
About 55% of SAWC attendees hold purchasing authority, which works out to roughly 1,100 effective buyers out of approximately 2,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
How does Buzzbox Media score SAWC?
SAWC carries a Buzzbox Score of 7.6 out of 10 (Strong). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is editorial value at 9.1 and the lowest is exhibitor experience at 7.0.