AAD 2026
Overview
The largest annual dermatology meeting in the world, with 20,000+ attendees and 350+ exhibiting companies. If you sell laser systems, energy-based devices, injectables, or dermatologic diagnostics, AAD is the must-attend show where the majority of the US dermatology market assembles in one hall.
Key Facts
- Host organization: American Academy of Dermatology
- Primary specialty: dermatology
- Scale: mega
- Geography: US (national, some international)
- International attendance: ~15%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard inline (10x10) | $45.00 | $4,500 | Min 100 sqft |
| Premium linear (limited) | $60.00 | $6,000 | Min 100 sqft |
| Island exhibit | — | — | Min 400 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,500 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
2025 Orlando set the record at 20,301 attendees (9,918 medical personnel + 2,586 non-medical + industry). Over 350 exhibiting companies. The largest annual dermatology meeting in the world. Priority point system for booth selection rewards multi-year exhibitors.
- Purchasing authority: ~45% of attendees
- Effective buyers: ~9,000
- Cost per effective buyer: $1.22 ($11,000 all-in ÷ 9,000 buyers)
- International attendance: ~15%
Venue & Logistics
- Venue: Colorado Convention Center, Denver, CO
- Management company: AAD (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 350+ exhibitors typically attend AAD. Your competitors are here.
Our Take
Why Exhibit
The largest annual dermatology meeting in the world, with 20,000+ attendees and 350+ exhibiting companies. If you sell laser systems, energy-based devices, injectables, or dermatologic diagnostics, AAD is the must-attend show where the majority of the US dermatology market assembles in one hall.
Why Skip
The priority point system for booth selection heavily favors returning exhibitors, making it hard for first-timers to secure premium locations. The show is enormous, and smaller companies can get lost in the pharma-heavy exhibit hall unless they have a strong activation strategy.
Insider Tips
High-volume foot traffic. Pharma and aesthetics companies dominate the floor -- medical device exhibitors need bold booth design and live demos to cut through. Denver venue is compact compared to Orlando/New Orleans.
Buzzbox Score: 7.4 / 10 — Strong
Key Deadlines
| Deadline | Date |
|---|---|
| Booth Design Submission | February 13, 2026 |
Frequently Asked Questions
How much does a booth cost at AAD?
An all-in 10×10 booth at AAD runs roughly $8,000–$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend AAD?
AAD draws approximately 20,000 attendees. 2025 Orlando set the record at 20,301 attendees (9,918 medical personnel + 2,586 non-medical + industry). Over 350 exhibiting companies. The largest annual dermatology meeting in the world. Priority point system for booth selection rewards multi-year exhibitors.
When is AAD ?
AAD is scheduled for March 27-31, 2026. Location: Colorado Convention Center, Denver, CO.
Is AAD worth exhibiting at?
The largest annual dermatology meeting in the world, with 20,000+ attendees and 350+ exhibiting companies. If you sell laser systems, energy-based devices, injectables, or dermatologic diagnostics, AAD is the must-attend show where the majority of the US dermatology market assembles in one hall..