WOCNext 2026
Overview
The sole annual educational event for wound, ostomy, and continence nurses, with 85% of attendees directly influencing purchasing decisions for WOC products at their facilities. Non-profit rate of $750/booth is exceptionally low. Highly concentrated buyer audience for wound care, ostomy supplies, and continence products.
Key Facts
- Host organization: Wound, Ostomy, and Continence Nurses Society (WOCN)
- Primary specialty: wound care
- Scale: mid
- Geography: US National
- International attendance: ~5%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| 10x10 Standard | $34.00 | $3,400 | Min 100 sqft |
| Non-Profit 10x10 | $7.50 | $750 | Min 100 sqft |
| Corner (add-on) | n/a | n/a | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $3,400 |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $5,500-$10,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
85% of attendees evaluate, recommend, and/or initiate the purchase of WOC care equipment and supplies per WOCN data. Highly specialized nursing audience with direct influence on product selection.
- Purchasing authority: ~85% of attendees
- Effective buyers: ~1,700
- Cost per effective buyer: $4.56 ($7,750 all-in ÷ 1,700 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: Indianapolis, IN (Indiana Convention Center)
Who Else Exhibits
Exhibitor data coming soon for WOCNext.
Our Take
Why Exhibit
The sole annual educational event for wound, ostomy, and continence nurses, with 85% of attendees directly influencing purchasing decisions for WOC products at their facilities. Non-profit rate of $750/booth is exceptionally low. Highly concentrated buyer audience for wound care, ostomy supplies, and continence products.
Why Skip
Very niche nursing specialty audience of ~2,000. If your product does not directly serve wound care, ostomy, or continence needs, this conference will not deliver relevant leads. Limited crossover to physician or C-suite decision-makers.
Insider Tips
Extremely high purchasing authority (85%) makes this a high-ROI show despite small size. Non-profit rate is the cheapest booth in our entire database at $750. Early bird deadline is mid-July of the prior year -- plan early.
Buzzbox Score: 9.4 / 10 (Exceptional)
9.4 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (9.8: 85% purchasing authority among attendees). The lightest dimension is exhibitor experience (7.5, non-union venue (simpler, cheaper move-in)). The sole annual educational event for wound, ostomy, and continence nurses, with 85% of attendees directly influencing purchasing decisions for WOC products at their facilities.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.8): 85% purchasing authority among attendees.
Standout (9.4): $34/sqft, right at the dataset median and non-profit society pricing.
Standout (9.2): booth pricing published, exhibitor prospectus available, and 3 booth options documented.
Solid (7.5): non-union venue (simpler, cheaper move-in) and purpose-built convention venue.
Solid (7.7): solid exhibitor rationale, honest "who should skip" guidance, and broad device-category relevance.
Solid (7.8): mid-size with room to grow.
Key Deadlines
| Deadline | Date |
|---|---|
| Early Bird Deadline | July 17, 2025 |
| Early Bird Rate | 3400 |
Frequently Asked Questions
How much does a booth cost at WOCNext?
An all-in 10×10 booth at WOCNext is estimated at roughly $5,500-$10,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend WOCNext?
WOCNext draws approximately 2,000 attendees. 85% of attendees evaluate, recommend, and/or initiate the purchase of WOC care equipment and supplies per WOCN data. Highly specialized nursing audience with direct influence on product selection.
When is WOCNext ?
WOCNext is scheduled for May 31 - June 2, 2026. Location: Indianapolis, IN (Indiana Convention Center).
Is WOCNext worth exhibiting at?
The sole annual educational event for wound, ostomy, and continence nurses, with 85% of attendees directly influencing purchasing decisions for WOC products at their facilities. Non-profit rate of $750/booth is exceptionally low.