NATA 2026
Overview
The only show where you reach the entire athletic training profession in one place. Athletic trainers are the gatekeepers for equipment in collegiate and professional sports programs, military bases, and performing arts organizations. If your product is used on sidelines, training rooms, or for return-to-play protocols, this is it.
Key Facts
- Host organization: National Athletic Trainers' Association
- Primary specialty: athletic training
- Scale: large
- Geography: US National
- International attendance: ~5%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for NATA. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $5,000 – $10,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
The 77th NATA Clinical Symposia. The AT Expo is the largest exhibition of athletic training products and services in the world. Thousands of certified athletic trainers attend. Strong representation from collegiate athletics, professional sports, military, and performing arts. 2-day AT Expo gives exhibitors 16 hours of exhibit time.
- Purchasing authority: ~50% of attendees
- Effective buyers: ~3,000
- Cost per effective buyer: $2.5 ($7,500 all-in ÷ 3,000 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: Philadelphia, PA (Pennsylvania Convention Center)
- Management company: NATA (in-house)
Who Else Exhibits
Exhibitor data coming soon for NATA.
Our Take
Why Exhibit
The only show where you reach the entire athletic training profession in one place. Athletic trainers are the gatekeepers for equipment in collegiate and professional sports programs, military bases, and performing arts organizations. If your product is used on sidelines, training rooms, or for return-to-play protocols, this is it.
Why Skip
Athletic trainers influence purchases but often are not the final budget holder — the athletic director, team owner, or military procurement officer signs the check. The 2-day expo window is short. If your device is clinical/hospital-focused, APTA CSM is the better fit.
Insider Tips
Pricing not public. In-house management. Philadelphia 2026 is accessible by train from NYC/DC — good for companies with East Coast offices. 2-day expo format means high-intensity booth staffing required.
Buzzbox Score: 6.4 / 10 — Good
Key Deadlines
Detailed deadlines not yet verified for NATA. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at NATA?
An all-in 10×10 booth at NATA runs roughly $5,000–$10,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend NATA?
NATA draws approximately 6,000 attendees. The 77th NATA Clinical Symposia. The AT Expo is the largest exhibition of athletic training products and services in the world. Thousands of certified athletic trainers attend. Strong representation from collegiate athletics, professional sports, military, and performing arts. 2-day AT Expo gives exhibitors 16 hours of exhibit time.
When is NATA ?
NATA is scheduled for June 29 - July 2, 2026. Location: Philadelphia, PA (Pennsylvania Convention Center).
Is NATA worth exhibiting at?
The only show where you reach the entire athletic training profession in one place. Athletic trainers are the gatekeepers for equipment in collegiate and professional sports programs, military bases, and performing arts organizations.