MGMA 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is MGMA?
MGMA is where medical practice administrators and healthcare business leaders gather. If you sell practice management software, EHR systems, revenue cycle management, patient engagement tools, or compliance solutions, MGMA delivers the highest concentration of healthcare business decision-makers. An estimated 80% of attendees have purchasing authority. This is not a clinical CME conference.
What are the key facts about MGMA?
- Host organization: Medical Group Management Association
- Primary specialty: practice management
- Scale: large
- Geography: US National
- International attendance: ~5%
- See all Hospital Administration & Supply Chain conferences
Which device categories fit MGMA?
Which buyer stages does MGMA fit?
What does MGMA charge for booth space?
Cost not published
Medical Group Management Association does not publish booth pricing for MGMA that we can link to, so we do not list a figure here. We would rather show nothing than an estimate you cannot check. Ask them directly on the MGMA exhibitor page ↗.
Planning the MGMA booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends MGMA?
2,000-5,000 attendees depending on year. Practice administrators, C-suite executives, VPs, directors, managers, and other healthcare business leaders at practices of all sizes, types, and specialties. Not a clinical conference: this is the business/operations side of medicine. 25-74 exhibitors.
- Purchasing authority: ~80% of attendees
- Effective buyers: ~2,800
- International attendance: ~5%
Where is MGMA held?
- Venue: San Antonio, TX
- Management company: MGMA (in-house)
Who else exhibits at MGMA?
Approximately 50+ exhibitors typically attend MGMA. Your competitors are here.
Is MGMA worth exhibiting?
Why Exhibit
MGMA is where medical practice administrators and healthcare business leaders gather. If you sell practice management software, EHR systems, revenue cycle management, patient engagement tools, or compliance solutions, MGMA delivers the highest concentration of healthcare business decision-makers. An estimated 80% of attendees have purchasing authority. This is not a clinical CME conference.
Why Skip
Expensive for the audience size ($15K-$40K booth packages for a 2,000-5,000 attendee show). The exhibit floor is small (25-74 exhibitors) so competition for attention is limited but cost-per-lead is high. If you sell clinical devices or capital equipment, MGMA is the wrong audience entirely.
What should exhibitors know before MGMA?
MGMA is the anti-HIMSS. Smaller, more intimate, and focused on practice operations rather than enterprise health IT. The attendee quality is exceptionally high (practice administrators with purchasing authority), but you pay for that quality. San Antonio in late September is still warm. Regional MGMA chapters host their own conferences with smaller, more affordable exhibit opportunities.
What is the Buzzbox Score for MGMA?
8.6 / 10 (Excellent)
8.6 out of 10. A top-tier show worth a serious line item. Carried by audience quality (10.0: 80% purchasing authority among attendees and 70:1 attendee ratio). The lightest dimension is editorial value (7.7, solid exhibitor rationale, honest "who should skip" guidance, and broad device-category relevance). MGMA is where medical practice administrators and healthcare business leaders gather.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead. A factor we cannot source is left unscored rather than estimated, and the overall score above was set before any figure behind it was withdrawn.
Standout (10.0): 80% purchasing authority among attendees, 70:1 attendee ratio, and large-scale event.
Not scored on cost: this organizer publishes no booth price we can link to.
Strong (8.6): exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.2): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and exhibitor-friendly host city.
Solid (7.7): solid exhibitor rationale, honest "who should skip" guidance, and broad device-category relevance.
Strong (8.5): large and well-established.
When are the MGMA exhibitor deadlines?
| Deadline | Date |
|---|---|
| Meeting Dates | 2026-09-27 to 2026-09-30 |
Frequently Asked Questions
How much does a booth cost at MGMA?
MGMA does not publish booth pricing we can link to, so we do not list a cost for this show. Rather than estimate one, we point you at the organizer's exhibitor page to request current rates directly.
How many people attend MGMA?
MGMA draws approximately 3,500 attendees. 2,000-5,000 attendees depending on year. Practice administrators, C-suite executives, VPs, directors, managers, and other healthcare business leaders at practices of all sizes, types, and specialties. Not a clinical conference: this is the business/operations side of medicine. 25-74 exhibitors.
When and where is MGMA 2026?
MGMA 2026 takes place September 27-30, 2026. The venue is San Antonio, TX. Medical Group Management Association hosts the meeting.
How many MGMA attendees have purchasing authority?
About 80% of MGMA attendees hold purchasing authority, which works out to roughly 2,800 effective buyers out of approximately 3,500 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at MGMA?
Approximately 50+ exhibitors typically attend MGMA. The device categories that fit this floor are practice management software, EHR systems, revenue cycle management, patient engagement software, compliance tools, and telehealth platforms.
How does Buzzbox Media score MGMA?
MGMA carries a Buzzbox Score of 8.6 out of 10 (Excellent), with one caveat on this record: cost efficiency is not scored, because Medical Group Management Association publishes no booth price we can link to, and the overall score was set before that figure was withdrawn. The factors still scored are audience quality, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is audience quality at 10.0 and the lowest is editorial value at 7.7.