MGMA 2026
Overview
MGMA is where medical practice administrators and healthcare business leaders gather. If you sell practice management software, EHR systems, revenue cycle management, patient engagement tools, or compliance solutions, MGMA delivers the highest concentration of healthcare business decision-makers. An estimated 80% of attendees have purchasing authority -- this is not a clinical CME conference.
Key Facts
- Host organization: Medical Group Management Association
- Primary specialty: practice management
- Scale: large
- Geography: US National
- International attendance: ~5%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for MGMA. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $15,000 – $40,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
2,000-5,000 attendees depending on year. Practice administrators, C-suite executives, VPs, directors, managers, and other healthcare business leaders at practices of all sizes, types, and specialties. Not a clinical conference -- this is the business/operations side of medicine. 25-74 exhibitors.
- Purchasing authority: ~80% of attendees
- Effective buyers: ~2,800
- Cost per effective buyer: $9.82 ($27,500 all-in ÷ 2,800 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: San Antonio, TX
- Management company: MGMA (in-house)
Who Else Exhibits
Approximately 50+ exhibitors typically attend MGMA. Your competitors are here.
Our Take
Why Exhibit
MGMA is where medical practice administrators and healthcare business leaders gather. If you sell practice management software, EHR systems, revenue cycle management, patient engagement tools, or compliance solutions, MGMA delivers the highest concentration of healthcare business decision-makers. An estimated 80% of attendees have purchasing authority -- this is not a clinical CME conference.
Why Skip
Expensive for the audience size ($15K-$40K booth packages for a 2,000-5,000 attendee show). The exhibit floor is small (25-74 exhibitors) so competition for attention is limited but cost-per-lead is high. If you sell clinical devices or capital equipment, MGMA is the wrong audience entirely.
Insider Tips
MGMA is the anti-HIMSS -- smaller, more intimate, and focused on practice operations rather than enterprise health IT. The attendee quality is exceptionally high (practice administrators with purchasing authority), but you pay for that quality. San Antonio in late September is still warm. Regional MGMA chapters host their own conferences with smaller, more affordable exhibit opportunities.
Buzzbox Score: 8.6 / 10 (Excellent)
8.6 out of 10. A top-tier show worth a serious line item. Carried by audience quality (10.0: 80% purchasing authority among attendees and 70:1 attendee ratio). The lightest dimension is cost efficiency (7.0, $150/sqft, top-of-market pricing). MGMA is where medical practice administrators and healthcare business leaders gather.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (10.0): 80% purchasing authority among attendees, 70:1 attendee ratio, and large-scale event.
Solid (7.0): $150/sqft, top-of-market pricing and cost per qualified buyer runs ~$9.8.
Strong (8.6): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.2): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and exhibitor-friendly host city.
Solid (7.7): solid exhibitor rationale, honest "who should skip" guidance, and broad device-category relevance.
Strong (8.5): large and well-established.
Key Deadlines
| Deadline | Date |
|---|---|
| Meeting Dates | 2026-09-27 to 2026-09-30 |
Frequently Asked Questions
How much does a booth cost at MGMA?
An all-in 10×10 booth at MGMA runs roughly $15,000–$40,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend MGMA?
MGMA draws approximately 3,500 attendees. 2,000-5,000 attendees depending on year. Practice administrators, C-suite executives, VPs, directors, managers, and other healthcare business leaders at practices of all sizes, types, and specialties. Not a clinical conference -- this is the business/operations side of medicine. 25-74 exhibitors.
When is MGMA ?
MGMA is scheduled for September 27-30, 2026. Location: San Antonio, TX.
Is MGMA worth exhibiting at?
MGMA is where medical practice administrators and healthcare business leaders gather. If you sell practice management software, EHR systems, revenue cycle management, patient engagement tools, or compliance solutions, MGMA delivers the highest concentration of healthcare business decision-makers.