HFMA 2026
Overview
Direct access to 4,000 healthcare CFOs, controllers, and revenue cycle leaders with real purchasing authority over enterprise software, financial systems, and supply chain platforms. One of the few conferences where 70%+ of attendees control budgets. High-quality leads for B2B healthcare IT and services companies.
Key Facts
- Host organization: Healthcare Financial Management Association
- Primary specialty: healthcare finance
- Scale: large
- Geography: North America
- International attendance: ~3%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| 10x10 customizable space | — | — | Min 100 sqft |
Audience
3,500-4,000+ finance leaders and solution partners attend. Exclusively healthcare finance professionals -- CFOs, controllers, revenue cycle directors, billing managers, and finance VPs from hospitals and health systems. 70+ education sessions covering revenue cycle, value-based care, healthcare economics, compliance, and financial strategy. Reimagined on-site experience for 2026. Gaylord Resort venue provides integrated lodging/conference experience.
- Purchasing authority: ~70% of attendees
- Effective buyers: ~2,800
- International attendance: ~3%
Venue & Logistics
- Venue: Gaylord Resort & Conference Center, National Harbor, MD
- Management company: HFMA (self-managed)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for HFMA.
Our Take
Why Exhibit
Direct access to 4,000 healthcare CFOs, controllers, and revenue cycle leaders with real purchasing authority over enterprise software, financial systems, and supply chain platforms. One of the few conferences where 70%+ of attendees control budgets. High-quality leads for B2B healthcare IT and services companies.
Why Skip
Zero clinical presence -- this is purely a finance and operations audience. Medical device companies selling to surgeons, nurses, or clinical departments will find no relevant buyers here. Gaylord Resort venue in National Harbor is inconvenient for some travelers compared to major convention center cities.
Insider Tips
HFMA is the premier show for companies selling to the CFO's office -- revenue cycle management, billing automation, financial analytics, supply chain. Not relevant for clinical device companies, but essential for health IT and services companies targeting hospital finance.
Buzzbox Score: 9.0 / 10 (Exceptional)
9.0 out of 10. One of the strongest exhibiting opportunities in our index. Carried by audience quality (9.6: 70% purchasing authority and large-scale event). The lightest dimension is cost efficiency (7.3, $80/sqft, premium pricing). Direct access to 4,000 healthcare CFOs, controllers, and revenue cycle leaders with real purchasing authority over enterprise software, financial systems, and supply chain platforms.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.6): 70% purchasing authority and large-scale event.
Solid (7.3): $80/sqft, premium pricing and cost per qualified buyer runs ~$6.1.
Strong (8.9): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): managed by HFMA (self-managed), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.4): solid exhibitor rationale, honest "who should skip" guidance, and product-theater opportunity for thought leadership.
Strong (8.8): large and well-established and ~200 exhibitors.
Key Deadlines
| Deadline | Date |
|---|---|
| Show Dates | 2026-06-07 to 2026-06-10 |
Frequently Asked Questions
How much does a booth cost at HFMA?
Pricing for HFMA is not yet publicly verified — contact the show or request our research below.
How many people attend HFMA?
HFMA draws approximately 4,000 attendees. 3,500-4,000+ finance leaders and solution partners attend. Exclusively healthcare finance professionals -- CFOs, controllers, revenue cycle directors, billing managers, and finance VPs from hospitals and health systems. 70+ education sessions covering revenue cycle, value-based care, healthcare economics, compliance, and financial strategy. Reimagined on-site experience for 2026. Gaylord Resort venue provides integrated lodging/conference experience.
When is HFMA ?
HFMA is scheduled for June 7-10, 2026. Location: Gaylord Resort & Conference Center, National Harbor, MD.
Is HFMA worth exhibiting at?
Direct access to 4,000 healthcare CFOs, controllers, and revenue cycle leaders with real purchasing authority over enterprise software, financial systems, and supply chain platforms. One of the few conferences where 70%+ of attendees control budgets.