Hospitalar 2026
Overview
The #1 gateway to Latin America's healthcare markets. Brazil alone is the 6th largest medical device market globally. 91,000+ attendees with significant government procurement officers make this essential for companies expanding into LatAm.
Key Facts
- Host organization: Informa Markets
- Primary specialty: cross specialty
- Scale: mega
- Geography: Latin America
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for Hospitalar. Request our research →
Audience
Latin America's largest healthcare trade fair. 91,000+ visitors from 55+ countries. Heavily Brazilian domestic market plus LatAm and international buyers. Strong government and public health procurement presence -- Brazil's SUS (universal health system) drives significant institutional buying.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~50,050
- International attendance: ~20%
Venue & Logistics
- Venue: Sao Paulo Expo Exhibition & Convention Center, Sao Paulo, Brazil
- Management company: Informa Markets (owns and operates)
Who Else Exhibits
Exhibitor data coming soon for Hospitalar.
Our Take
Why Exhibit
The #1 gateway to Latin America's healthcare markets. Brazil alone is the 6th largest medical device market globally. 91,000+ attendees with significant government procurement officers make this essential for companies expanding into LatAm.
Why Skip
Brazil's ANVISA regulatory pathway is complex and slow. Companies without existing Brazilian registration or a local importer/distributor will collect leads they can't convert for 12-24 months. Portuguese-language materials are essential -- English-only booths underperform badly.
Insider Tips
US companies should strongly consider the Kallman Worldwide US Pavilion -- it handles logistics, customs, booth infrastructure, and on-site support. Going solo in Brazil adds complexity (customs/import of booth materials, local labor rules, Portuguese signage requirements). Budget accordingly.
Buzzbox Score: 6.7 / 10 — Good
Key Deadlines
| Deadline | Date |
|---|---|
| Show Dates | 2026-05-19 to 2026-05-22 |
Frequently Asked Questions
How much does a booth cost at Hospitalar?
Pricing for Hospitalar is not yet publicly verified — contact the show or request our research below.
How many people attend Hospitalar?
Hospitalar draws approximately 91,000 attendees. Latin America's largest healthcare trade fair. 91,000+ visitors from 55+ countries. Heavily Brazilian domestic market plus LatAm and international buyers. Strong government and public health procurement presence -- Brazil's SUS (universal health system) drives significant institutional buying.
When is Hospitalar ?
Hospitalar is scheduled for May 19-22, 2026. Location: Sao Paulo Expo Exhibition & Convention Center, Sao Paulo, Brazil.
Is Hospitalar worth exhibiting at?
The #1 gateway to Latin America's healthcare markets. Brazil alone is the 6th largest medical device market globally.