ASCA+SAMBA 2026
Overview
The most important US conference for ambulatory surgery center decision-makers. If you sell ASC equipment, surgical supplies, OR scheduling software, anesthesia systems, or sterilization equipment, this is where the buyers are. ASC administrators and clinical directors, the people who sign purchase orders, attend in force. The 2026 SAMBA co-location adds anesthesiologists to the buyer pool.
Key Facts
- Host organization: Ambulatory Surgery Center Association + Society for Ambulatory Anesthesia
- Primary specialty: ambulatory surgery
- Scale: mid
- Geography: US
- International attendance: ~5%
- See all Hospital Administration & Supply Chain conferences
Best For
Buyer Stage Fit
Booth Costs
We do not yet have an estimated booth cost range for ASCA+SAMBA. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | n/a |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $8,000-$18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Planning the ASCA+SAMBA booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Audience
First-ever combined ASCA + SAMBA conference in 2026. ASCA brings ASC clinical and operational leaders; SAMBA brings experts in outpatient anesthesia. Strong presence of ASC owners, administrators, and clinical directors who control purchasing. Over 40 sponsors across device, IT, and services.
- Purchasing authority: ~70% of attendees
- Effective buyers: ~1,750
- Cost per effective buyer: $7.43 ($13,000 all-in ÷ 1,750 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: Gaylord National Resort & Convention Center, National Harbor, MD (Washington DC area)
- Management company: ASCA (in-house)
Who Else Exhibits
Exhibitor data coming soon for ASCA+SAMBA.
Our Take
Why Exhibit
The most important US conference for ambulatory surgery center decision-makers. If you sell ASC equipment, surgical supplies, OR scheduling software, anesthesia systems, or sterilization equipment, this is where the buyers are. ASC administrators and clinical directors, the people who sign purchase orders, attend in force. The 2026 SAMBA co-location adds anesthesiologists to the buyer pool.
Why Skip
If you sell hospital-only products or academic research tools, the ASC audience is wrong. The show is operationally focused. Pure clinical/research companies will find limited engagement.
Insider Tips
ASCs are the fastest-growing surgical setting in the US. This conference attracts people who build, manage, and equip surgery centers. They are active buyers. The Gaylord National is a captive-audience venue (attendees stay on-site), which boosts booth traffic. 2026 is the first combined ASCA+SAMBA event, so expect buzz.
Buzzbox Score: 8.1 / 10 (Excellent)
8.1 out of 10. A top-tier show worth a serious line item. Carried by growth trajectory (9.4: mid-size with room to grow and one of the fastest-growing shows in the space). The lightest dimension is editorial value (7.0, solid exhibitor rationale). The most important US conference for ambulatory surgery center decision-makers.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.7): 70% purchasing authority.
Standout (9.2): $20/sqft, under the $39 median and cost per qualified buyer runs ~$7.4.
Solid (7.0): booth pricing published, attendee purchasing-authority data published, and all-in cost estimate available.
Solid (7.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Solid (7.0): solid exhibitor rationale, "who should skip" note included, and broad device-category relevance.
Standout (9.4): mid-size with room to grow, one of the fastest-growing shows in the space, and growing year over year.
Key Deadlines
Detailed deadlines not yet published for ASCA+SAMBA. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ASCA+SAMBA?
An all-in 10×10 booth at ASCA+SAMBA is estimated at roughly $8,000-$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend ASCA+SAMBA?
ASCA+SAMBA draws approximately 2,500 attendees. First-ever combined ASCA + SAMBA conference in 2026. ASCA brings ASC clinical and operational leaders; SAMBA brings experts in outpatient anesthesia. Strong presence of ASC owners, administrators, and clinical directors who control purchasing. Over 40 sponsors across device, IT, and services.