EAU 2026
Overview
12,000 urologists from 100+ countries. The European counterpart to AUA, and increasingly the global venue for new robotic and energy device launches in urology. Better purchasing authority than most academic European shows.
Key Facts
- Host organization: European Association of Urology
- Primary specialty: urology
- Scale: large
- Geography: International
- International attendance: ~85%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for EAU. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $12,000 – $22,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Urologists from 100+ countries. Strong device manufacturer presence (laser, robotic, energy devices).
- Purchasing authority: ~50% of attendees
- Effective buyers: ~6,000
- Cost per effective buyer: $2.83 ($17,000 all-in ÷ 6,000 buyers)
- International attendance: ~85%
Venue & Logistics
- Venue: Madrid, Spain (rotates)
- Management company: EAU (in-house)
- Product theater: Available
Who Else Exhibits
Approximately 130+ exhibitors typically attend EAU. Your competitors are here.
Our Take
Why Exhibit
12,000 urologists from 100+ countries. The European counterpart to AUA, and increasingly the global venue for new robotic and energy device launches in urology. Better purchasing authority than most academic European shows.
Why Skip
Skip if your urology product is US-only and you have no European distribution plan — the audience is heavily European and Asian.
Insider Tips
EAU has strong hands-on workshop tradition (cadaver labs, simulators) — these consistently drive higher engagement than booth traffic alone. Robot and energy device companies should book workshops early.
Buzzbox Score: 8.4 / 10 (Excellent)
8.4 out of 10. A top-tier show worth a serious line item. Carried by cost efficiency (8.9: $35/sqft, right at the dataset median). The lightest dimension is editorial value (7.3, "who should skip" note included). 12,000 urologists from 100+ countries.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.5): 50% purchasing authority (moderate), 92:1 attendee ratio, and large-scale event.
Strong (8.9): $35/sqft, right at the dataset median.
Solid (7.6): booth pricing published, exhibitor count disclosed, and attendee purchasing-authority data published.
Strong (8.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Solid (7.3): "who should skip" note included, product-theater opportunity for thought leadership, and ~130 exhibitors to scout.
Strong (8.8): large and well-established and 12,000 attendees.
Key Deadlines
Detailed deadlines not yet verified for EAU. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at EAU?
An all-in 10×10 booth at EAU runs roughly $12,000–$22,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend EAU?
EAU draws approximately 12,000 attendees. Urologists from 100+ countries. Strong device manufacturer presence (laser, robotic, energy devices).
When is EAU ?
EAU is scheduled for March 20-23, 2026. Location: Madrid, Spain (rotates).
Is EAU worth exhibiting at?
12,000 urologists from 100+ countries. The European counterpart to AUA, and increasingly the global venue for new robotic and energy device launches in urology.