EAU 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is EAU?
12,000 urologists from 100+ countries. The European counterpart to AUA, and increasingly the global venue for new robotic and energy device launches in urology. Better purchasing authority than most academic European shows.
What are the key facts about EAU?
- Host organization: European Association of Urology
- Primary specialty: urology
- Scale: large
- Geography: International
- International attendance: ~85%
- See all Urology conferences
Which device categories fit EAU?
Which buyer stages does EAU fit?
What does EAU charge for booth space?
Cost not published
European Association of Urology does not publish booth pricing for EAU that we can link to, so we do not list a figure here. We would rather show nothing than an estimate you cannot check. Ask them directly on the EAU exhibitor page ↗.
Planning the EAU booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends EAU?
Urologists from 100+ countries. Strong device manufacturer presence (laser, robotic, energy devices).
- Purchasing authority: ~50% of attendees
- Effective buyers: ~6,000
- International attendance: ~85%
Where is EAU held?
- Venue: Madrid, Spain (rotates)
- Management company: EAU (in-house)
- Product theater: Available
Who else exhibits at EAU?
Approximately 130+ exhibitors typically attend EAU. Your competitors are here.
Is EAU worth exhibiting?
Why Exhibit
12,000 urologists from 100+ countries. The European counterpart to AUA, and increasingly the global venue for new robotic and energy device launches in urology. Better purchasing authority than most academic European shows.
Why Skip
Skip if your urology product is US-only and you have no European distribution plan, the audience is heavily European and Asian.
What should exhibitors know before EAU?
EAU has strong hands-on workshop tradition (cadaver labs, simulators), these consistently drive higher engagement than booth traffic alone. Robot and energy device companies should book workshops early.
What is the Buzzbox Score for EAU?
8.4 / 10 (Excellent)
8.4 out of 10. A top-tier show worth a serious line item. Carried by growth trajectory (8.8: large and well-established and 12,000 attendees). The lightest dimension is editorial value (7.3, "who should skip" note included). 12,000 urologists from 100+ countries.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead. A factor we cannot source is left unscored rather than estimated, and the overall score above was set before any figure behind it was withdrawn.
Strong (8.5): 50% purchasing authority (moderate), 92:1 attendee ratio, and large-scale event.
Not scored on cost: this organizer publishes no booth price we can link to.
Solid (7.6): exhibitor count disclosed, and attendee purchasing-authority data published.
Strong (8.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Solid (7.3): "who should skip" note included, product-theater opportunity for thought leadership, and ~130 exhibitors to scout.
Strong (8.8): large and well-established and 12,000 attendees.
When are the EAU exhibitor deadlines?
Detailed deadlines not yet published for EAU. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at EAU?
EAU does not publish booth pricing we can link to, so we do not list a cost for this show. Rather than estimate one, we point you at the organizer's exhibitor page to request current rates directly.
How many people attend EAU?
EAU draws approximately 12,000 attendees. Urologists from 100+ countries. Strong device manufacturer presence (laser, robotic, energy devices).
When and where is EAU 2026?
EAU 2026 takes place March 20-23, 2026. The venue is Madrid, Spain (rotates). European Association of Urology hosts the meeting.
How many EAU attendees have purchasing authority?
About 50% of EAU attendees hold purchasing authority, which works out to roughly 6,000 effective buyers out of approximately 12,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at EAU?
Approximately 130+ exhibitors typically attend EAU. The device categories that fit this floor are surgical instruments, implants, capital equipment, and imaging equipment.
How does Buzzbox Media score EAU?
EAU carries a Buzzbox Score of 8.4 out of 10 (Excellent), with one caveat on this record: cost efficiency is not scored, because European Association of Urology publishes no booth price we can link to, and the overall score was set before that figure was withdrawn. The factors still scored are audience quality, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is growth trajectory at 8.8 and the lowest is editorial value at 7.3.