AUA 2026
Overview
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants. Business Suites offer private meeting rooms for high-value conversations outside the exhibit floor.
Key Facts
- Host organization: American Urological Association
- Primary specialty: urology
- Scale: large
- Geography: US National
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| In-line | $44.00 | $4,400 | Min 100 sqft |
| Island | $45.00 | $4,500 | Min 400 sqft |
| Emerging Corner (10x10 turnkey) | — | — | Min 100 sqft |
| Business Suite Standard 100 sqft | — | $10,000 | Min 100 sqft |
| Business Suite Standard 200 sqft | — | $12,500 | Min 200 sqft |
| Business Suite Select 100 sqft | — | $12,500 | Min 100 sqft |
| Business Suite Select 200 sqft | — | $15,000 | Min 200 sqft |
| Business Suite Select 400 sqft | — | $25,000 | Min 400 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,400 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $15,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Over 8,000 urology healthcare professionals. Mix of community urologists, academic urologists, residents/fellows, and allied health professionals.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~4,400
- Cost per effective buyer: $2.61 ($11,500 all-in ÷ 4,400 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Washington, DC (Walter E. Washington Convention Center)
Who Else Exhibits
Exhibitor data coming soon for AUA.
Our Take
Why Exhibit
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants. Business Suites offer private meeting rooms for high-value conversations outside the exhibit floor.
Why Skip
Purely urology-focused. If your device crosses into general surgery or other specialties, a broader meeting like ACS delivers more diverse buyer access. The $44/sqft rate is on the higher side for a specialty meeting.
Insider Tips
The Emerging Corner package is ideal for startups launching new urology products -- turnkey with lead retrieval included. Business Suites (starting at $10K) offer an alternative to exhibit floor presence for companies focused on private physician meetings.
Buzzbox Score: 9.4 / 10 (Exceptional)
9.4 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (9.6: booth pricing published and exhibitor prospectus available). The lightest dimension is editorial value (8.0, honest "who should skip" guidance). 8,000+ urology professionals in one place.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (9.2): 55% purchasing authority, 32:1 attendee ratio, and large-scale event.
Strong (8.1): $44/sqft, slightly above the $39 median.
Standout (9.6): booth pricing published, exhibitor prospectus available, and 8 booth options documented.
Standout (9.1): non-union venue (simpler, cheaper move-in), purpose-built convention venue, and 8 booth configurations to choose from.
Strong (8.0): honest "who should skip" guidance, innovation / startup pavilion, and ~250 exhibitors to scout.
Strong (8.8): large and well-established and ~250 exhibitors.
Key Deadlines
Detailed deadlines not yet verified for AUA. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at AUA?
An all-in 10×10 booth at AUA runs roughly $8,000–$15,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend AUA?
AUA draws approximately 8,000 attendees. Over 8,000 urology healthcare professionals. Mix of community urologists, academic urologists, residents/fellows, and allied health professionals.
When is AUA ?
AUA is scheduled for May 15-18, 2026. Location: Washington, DC (Walter E. Washington Convention Center).
Is AUA worth exhibiting at?
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants.