Compare VIVA vs RSNA
| 8.5 VIVA | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 8.5 (Excellent) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | October 3-7, 2026 | November 29 - December 3, 2026 |
| Location | Bellagio, Las Vegas, NV | Chicago, IL (McCormick Place) |
| Scale | mid | mega |
| Audience | ||
| Attendees | 2,500 | 38,000 |
| Exhibitors | n/a | 650 |
| Purchasing authority | ~65% | ~78% |
| Effective buyers | 1,625 | 29,640 |
| Costs | ||
| $/sqft | n/a | $41.25 |
| 10×10 space | n/a | $4,125 |
| All-in estimate | Est. $12,000-$25,000 | n/a |
| Cost per buyer | $11.38 | n/a |
Why exhibit at VIVA
VIVA is the only US show where interventional cardiologists, interventional radiologists, and vascular surgeons all attend together. If your device crosses specialty boundaries, this is uniquely efficient. The Las Vegas hotel venue and multispecialty faculty create a high-networking environment ideal for KOL cultivation.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip VIVA
Smaller than SVS VAM or TCT, so pure volume is limited. Las Vegas hotel venue (Bellagio) means premium exhibit costs. If your device is specialty-specific (e.g., only used by vascular surgeons), the multispecialty mix dilutes your target audience. Pricing is not publicly listed.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers.
Long-term partners
INFAB (10+ years) • AAGL (8+ years) • True Digital Surgery