AUA vs SUFU for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
If you exhibit medical devices, AUA and SUFU are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. AUA draws 8,000 attendees with an estimated all-in 10×10 of $8,000–$15,000. SUFU draws 800 attendees at $5,000–$10,000 all-in. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 9.4 AUA | 8.4 SUFU | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.4 (Exceptional) | 8.4 (Excellent) |
| Event Details | ||
| Dates | May 15-18, 2026 | February 25-28, 2026 |
| Location | Washington, DC (Walter E. Washington Convention Center) | San Juan, PR (Sheraton Puerto Rico Hotel & Casino) |
| Scale | large | small |
| Audience | ||
| Attendees | 8,000 | 800 |
| Exhibitors | — | — |
| Purchasing authority | ~55% | ~70% |
| Effective buyers | 4,400 | 560 |
| Costs | ||
| $/sqft | $44 | — |
| 10×10 space | $4,400 | — |
| All-in estimate | $8,000 – $15,000 | $5,000 – $10,000 |
| Cost per buyer | $2.61 | $13.39 |
Why exhibit at AUA
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants. Business Suites offer private meeting rooms for high-value conversations outside the exhibit floor.
Why exhibit at SUFU
The only standalone meeting dedicated to urodynamics and female pelvic medicine. Every attendee is a potential buyer for pelvic floor devices, neuromodulation systems, and urodynamics equipment. Small enough for high-quality conversations with KOLs who set practice patterns.
Why skip AUA
Purely urology-focused. If your device crosses into general surgery or other specialties, a broader meeting like ACS delivers more diverse buyer access. The $44/sqft rate is on the higher side for a specialty meeting.
Why skip SUFU
Only 800 attendees -- total market reach is very limited. For broader urology exposure, exhibiting at AUA (12,000+ attendees) or the SUFU session within AUA is more cost-effective. Puerto Rico location adds shipping complexity.