ACOG 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is ACOG?
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
What are the key facts about ACOG?
- Host organization: American College of Obstetricians and Gynecologists
- Primary specialty: obstetrics and gynecology
- Scale: large
- Geography: US National
- International attendance: ~10%
- See all OB/GYN & Women's Health conferences
Which device categories fit ACOG?
Which buyer stages does ACOG fit?
What does ACOG charge for booth space?
Read from the ACOG exhibitor prospectus published by American College of Obstetricians and Gynecologists. The rates are the organizer’s own; the 10×10 totals are our arithmetic on them. View the prospectus ↗
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Inline | $43.00 | $4,300 | Min 100 sqft |
| Island | $46.00 | $4,600 | Min 400 sqft |
| Corner premium | n/a | $350 | |
| Innovation Lane | n/a | $3,400 | Min 100 sqft |
What does an all-in 10×10 inline booth cost?
| Space rental | $4,300 |
| Estimated all-in total | $8,000-$14,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the ACOG booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends ACOG?
Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~2,200
- Cost per effective buyer: $5 ($11,000 all-in ÷ 2,200 buyers)
- International attendance: ~10%
Where is ACOG held?
- Venue: Washington, DC
- Management company: SPARGO, Inc.
Who else exhibits at ACOG?
Exhibitor data coming soon for ACOG.
Is ACOG worth exhibiting?
Why Exhibit
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Why Skip
Narrow specialty audience. If your device is not specifically ob-gyn related, the 4,000 attendee pool is too small and too specialized to justify the investment. Three-day format (May 1-3) is shorter than most major conferences.
What should exhibitors know before ACOG?
SPARGO manages the exhibit. Same company handles several other medical meetings. Innovation Lane at $3,400 is one of the best first-timer entry points in medical conferences. Exhibit dates are only May 1-2 (2 days), so plan for high-intensity engagement.
What is the Buzzbox Score for ACOG?
9.8 / 10 (Exceptional)
9.8 out of 10. One of the strongest exhibiting opportunities in our index. Carried by data transparency (10.0: booth pricing published and exhibitor prospectus available). The lightest dimension is audience quality (8.5, 55% purchasing authority). The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.5): 55% purchasing authority and large-scale event.
Strong (8.9): $43/sqft, slightly above the $42.50 median, discounted first-timer / innovation pricing, and low-cost turnkey / tabletop option.
Standout (10.0): booth pricing published, exhibitor prospectus available, and 4 booth options documented.
Standout (9.7): run by SPARGO (well-regarded show management), non-union venue (simpler, cheaper move-in), and 4 booth configurations.
Standout (9.0): honest "who should skip" guidance, the flagship / largest show in its niche, and innovation / startup pavilion.
Strong (8.8): large and well-established and ~200 exhibitors.
When are the ACOG exhibitor deadlines?
| Deadline | Date |
|---|---|
| Full Refund Deadline | 2025-08-12 |
| Deposit 50pct Due | 2025-08-13 |
| Remaining Balance Due | 2026-01-16 |
| Cancel 50pct Penalty | 2025-08-13 to 2026-01-16 |
| Cancel 100pct Penalty | After 2026-01-16 |
| Payment In Full | 2026-01-17 |
Frequently Asked Questions
How much does a booth cost at ACOG?
ACOG publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $8,000-$14,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is an estimate read from a published prospectus, not a quote, so confirm current pricing with the organizer.
How many people attend ACOG?
ACOG draws approximately 4,000 attendees. Over 4,000 attendees annually. Country's largest meeting of ob-gyns. More than 200 exhibitors showcasing technology, services, and products for patient care.
When and where is ACOG 2026?
ACOG 2026 takes place May 1-3, 2026. The venue is Washington, DC. American College of Obstetricians and Gynecologists hosts the meeting.
How many ACOG attendees have purchasing authority?
About 55% of ACOG attendees hold purchasing authority, which works out to roughly 2,200 effective buyers out of approximately 4,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
How does Buzzbox Media score ACOG?
ACOG carries a Buzzbox Score of 9.8 out of 10 (Exceptional). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is data transparency at 10.0 and the lowest is audience quality at 8.5.