SSO 2026
Overview
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients. Strong academic presence means KOL engagement is possible.
Key Facts
- Host organization: Society of Surgical Oncology
- Primary specialty: surgical oncology
- Scale: mid
- Geography: US
- International attendance: ~15%
Best For
Buyer Stage Fit
Booth Costs
We do not yet have an estimated booth cost range for SSO. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | n/a |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $8,000-$16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Leading-edge research, debate, and networking for surgical oncology professionals. Programming includes disease-site specific content, APP programming, resident/fellow tracks, and competitive events. Mix of academic and community surgical oncologists.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~1,625
- Cost per effective buyer: $7.38 ($12,000 all-in ÷ 1,625 buyers)
- International attendance: ~15%
Venue & Logistics
- Venue: Phoenix Convention Center, West Building, Phoenix, AZ
- Management company: SSO (in-house)
Who Else Exhibits
Exhibitor data coming soon for SSO.
Our Take
Why Exhibit
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients. Strong academic presence means KOL engagement is possible.
Why Skip
Heavily pharma-dominated exhibit floor. Pure device companies may feel outnumbered. The audience is surgical oncology only -- general surgery devices are better served at ACS Clinical Congress. Attendance is modest for a convention center show.
Insider Tips
SSO is more pharma than device on the exhibit floor -- this is changing as surgical oncology tools (fluorescence-guided surgery, robotic platforms) grow. Phoenix in March is pleasant weather, and the convention center is manageable. Good show for building KOL relationships.
Buzzbox Score: 7.3 / 10 (Strong)
7.3 out of 10. A solid, dependable show for the right exhibitor. Carried by cost efficiency (9.2: $20/sqft, under the $39 median and cost per qualified buyer runs ~$7.4). The lightest dimension is growth trajectory (7.4, mid-size with room to grow). The premier US conference for surgical oncology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Solid (7.4): 65% purchasing authority.
Standout (9.2): $20/sqft, under the $39 median and cost per qualified buyer runs ~$7.4.
Strong (8.0): booth pricing published, exhibitor prospectus available, and attendee purchasing-authority data published.
Solid (7.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Solid (7.6): honest "who should skip" guidance, the flagship / largest show in its niche, and broad device-category relevance.
Solid (7.4): mid-size with room to grow.
Key Deadlines
Detailed deadlines not yet published for SSO. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SSO?
An all-in 10×10 booth at SSO is estimated at roughly $8,000-$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend SSO?
SSO draws approximately 2,500 attendees. Leading-edge research, debate, and networking for surgical oncology professionals. Programming includes disease-site specific content, APP programming, resident/fellow tracks, and competitive events. Mix of academic and community surgical oncologists.
When is SSO ?
SSO is scheduled for March 5-7, 2026. Location: Phoenix Convention Center, West Building, Phoenix, AZ.
Is SSO worth exhibiting at?
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients.