SSO 2026
Overview
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients. Strong academic presence means KOL engagement is possible.
Key Facts
- Host organization: Society of Surgical Oncology
- Primary specialty: surgical oncology
- Scale: mid
- Geography: US
- International attendance: ~15%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for SSO. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Leading-edge research, debate, and networking for surgical oncology professionals. Programming includes disease-site specific content, APP programming, resident/fellow tracks, and competitive events. Mix of academic and community surgical oncologists.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~1,625
- Cost per effective buyer: $7.38 ($12,000 all-in ÷ 1,625 buyers)
- International attendance: ~15%
Venue & Logistics
- Venue: Phoenix Convention Center, West Building, Phoenix, AZ
- Management company: SSO (in-house)
Who Else Exhibits
Exhibitor data coming soon for SSO.
Our Take
Why Exhibit
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients. Strong academic presence means KOL engagement is possible.
Why Skip
Heavily pharma-dominated exhibit floor. Pure device companies may feel outnumbered. The audience is surgical oncology only -- general surgery devices are better served at ACS Clinical Congress. Attendance is modest for a convention center show.
Insider Tips
SSO is more pharma than device on the exhibit floor -- this is changing as surgical oncology tools (fluorescence-guided surgery, robotic platforms) grow. Phoenix in March is pleasant weather, and the convention center is manageable. Good show for building KOL relationships.
Buzzbox Score: 7.3 / 10 (Strong)
7.3 out of 10. A solid, dependable show for the right exhibitor. Carried by cost efficiency (9.2: $20/sqft, under the $39 median and cost per qualified buyer runs ~$7.4). The lightest dimension is growth trajectory (7.4, mid-size with room to grow). The premier US conference for surgical oncology.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Solid (7.4): 65% purchasing authority.
Standout (9.2): $20/sqft, under the $39 median and cost per qualified buyer runs ~$7.4.
Strong (8.0): booth pricing published, exhibitor prospectus available, and attendee purchasing-authority data published.
Solid (7.7): society-run exhibits (in-house), non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Solid (7.6): honest "who should skip" guidance, the flagship / largest show in its niche, and broad device-category relevance.
Solid (7.4): mid-size with room to grow.
Key Deadlines
Detailed deadlines not yet verified for SSO. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at SSO?
An all-in 10×10 booth at SSO runs roughly $8,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend SSO?
SSO draws approximately 2,500 attendees. Leading-edge research, debate, and networking for surgical oncology professionals. Programming includes disease-site specific content, APP programming, resident/fellow tracks, and competitive events. Mix of academic and community surgical oncologists.
When is SSO ?
SSO is scheduled for March 5-7, 2026. Location: Phoenix Convention Center, West Building, Phoenix, AZ.
Is SSO worth exhibiting at?
The premier US conference for surgical oncology. If you sell surgical devices, ablation systems, or oncology-specific surgical instruments, SSO delivers focused access to the surgeons who operate on cancer patients.