EAST 2027
Overview
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple. January timing hits beginning-of-year budget cycles.
Key Facts
- Host organization: Eastern Association for the Surgery of Trauma
- Primary specialty: trauma surgery
- Scale: mid
- Geography: US National (Eastern US emphasis)
- International attendance: ~5%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Single 8x10 exhibit space | n/a | $5,750 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $7,188 |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $7,000-$12,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
1,000+ trauma and acute care surgeons and allied healthcare professionals. EAST is the eastern US counterpart to AAST (national/western focus). Strong practice management and research focus. Conference recently held January 2026 in Atlanta.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~975
- Cost per effective buyer: $9.74 ($9,500 all-in ÷ 975 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: Atlanta, GA (Signia by Hilton Atlanta, 2026); New Orleans, LA (2027)
Who Else Exhibits
Exhibitor data coming soon for EAST.
Our Take
Why Exhibit
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple. January timing hits beginning-of-year budget cycles.
Why Skip
Only one booth size (8x10) with no ability to scale up -- if you need an island or 20x20 presence, EAST can't accommodate it. 1,500 attendees is relatively small. AAST (national scope, September) reaches a similar audience with more flexibility.
Insider Tips
Unique flat-rate pricing ($5,750 all-in for 8x10) makes this one of the simplest conferences to budget. No per-sqft calculations needed. 2026 already passed (January in Atlanta); next is January 2027 in New Orleans.
Buzzbox Score: 7.3 / 10 (Strong)
7.3 out of 10. A solid, dependable show for the right exhibitor. Carried by data transparency (9.1: booth pricing published and exhibitor prospectus available). The lightest dimension is editorial value (7.0, honest "who should skip" guidance). Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.7): 65% purchasing authority and 30:1 attendee ratio.
Solid (7.3): $72/sqft, premium pricing and cost per qualified buyer runs ~$9.7.
Standout (9.1): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Solid (7.2): non-union venue (simpler, cheaper move-in) and exhibitor-friendly host city.
Solid (7.0): honest "who should skip" guidance and broad device-category relevance.
Solid (7.8): mid-size with room to grow.
Key Deadlines
Detailed deadlines not yet published for EAST. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at EAST?
An all-in 10×10 booth at EAST is estimated at roughly $7,000-$12,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend EAST?
EAST draws approximately 1,500 attendees. 1,000+ trauma and acute care surgeons and allied healthcare professionals. EAST is the eastern US counterpart to AAST (national/western focus). Strong practice management and research focus. Conference recently held January 2026 in Atlanta.
When is EAST ?
EAST is scheduled for January 12-15, 2027 (New Orleans, LA) -- 2026 meeting was January 20-23, 2026 in Atlanta. Location: Atlanta, GA (Signia by Hilton Atlanta, 2026); New Orleans, LA (2027).
Is EAST worth exhibiting at?
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple.