EAST 2027
Overview
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple. January timing hits beginning-of-year budget cycles.
Key Facts
- Host organization: Eastern Association for the Surgery of Trauma
- Primary specialty: trauma surgery
- Scale: mid
- Geography: US National (Eastern US emphasis)
- International attendance: ~5%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Single 8x10 exhibit space | — | $5,750 |
All-In Cost Estimate (10×10 Inline)
| Space rental | $7,188 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $7,000 – $12,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
1,000+ trauma and acute care surgeons and allied healthcare professionals. EAST is the eastern US counterpart to AAST (national/western focus). Strong practice management and research focus. Conference recently held January 2026 in Atlanta.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~975
- Cost per effective buyer: $9.74 ($9,500 all-in ÷ 975 buyers)
- International attendance: ~5%
Venue & Logistics
- Venue: Atlanta, GA (Signia by Hilton Atlanta, 2026); New Orleans, LA (2027)
Who Else Exhibits
Exhibitor data coming soon for EAST.
Our Take
Why Exhibit
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple. January timing hits beginning-of-year budget cycles.
Why Skip
Only one booth size (8x10) with no ability to scale up -- if you need an island or 20x20 presence, EAST can't accommodate it. 1,500 attendees is relatively small. AAST (national scope, September) reaches a similar audience with more flexibility.
Insider Tips
Unique flat-rate pricing ($5,750 all-in for 8x10) makes this one of the simplest conferences to budget. No per-sqft calculations needed. 2026 already passed (January in Atlanta); next is January 2027 in New Orleans.
Buzzbox Score: 7.3 / 10 (Strong)
7.3 out of 10. A solid, dependable show for the right exhibitor. Carried by data transparency (9.1: booth pricing published and exhibitor prospectus available). The lightest dimension is editorial value (7.0, honest "who should skip" guidance). Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.7): 65% purchasing authority and 30:1 attendee ratio.
Solid (7.3): $72/sqft, premium pricing and cost per qualified buyer runs ~$9.7.
Standout (9.1): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Solid (7.2): non-union venue (simpler, cheaper move-in) and exhibitor-friendly host city.
Solid (7.0): honest "who should skip" guidance and broad device-category relevance.
Solid (7.8): mid-size with room to grow.
Key Deadlines
Detailed deadlines not yet verified for EAST. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at EAST?
An all-in 10×10 booth at EAST runs roughly $7,000–$12,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend EAST?
EAST draws approximately 1,500 attendees. 1,000+ trauma and acute care surgeons and allied healthcare professionals. EAST is the eastern US counterpart to AAST (national/western focus). Strong practice management and research focus. Conference recently held January 2026 in Atlanta.
When is EAST ?
EAST is scheduled for January 12-15, 2027 (New Orleans, LA) -- 2026 meeting was January 20-23, 2026 in Atlanta. Location: Atlanta, GA (Signia by Hilton Atlanta, 2026); New Orleans, LA (2027).
Is EAST worth exhibiting at?
Concentrated access to trauma surgeons who make life-or-death equipment decisions for Level I and II trauma centers. Flat-rate $5,750 pricing with no upsell complexity makes budgeting simple.