Becker's 2026
Overview
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth. The Becker's media ecosystem (newsletters reaching 500k+ healthcare executives) amplifies your presence long after the event ends.
Key Facts
- Host organization: Becker's Healthcare
- Primary specialty: hospital administration
- Scale: large
- Geography: North America
- International attendance: ~3%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for Becker's. Request our research →
Audience
3,500+ hospital and health system leaders including CEOs, CFOs, CMIOs, CNOs, and service line executives. 840+ speakers across four days. 250+ exhibitor/sponsor organizations. The 2026 (16th Annual) meeting is sold out. Becker's events are heavily content-driven -- the publisher (Becker's Hospital Review) has a massive media reach that amplifies exhibitor visibility beyond the in-person event. Becker's also runs a separate Health IT + Digital Health + RCM Conference (Sep 14-17, 2026).
- Purchasing authority: ~60% of attendees
- Effective buyers: ~2,100
- International attendance: ~3%
Venue & Logistics
- Venue: Hyatt Regency Chicago, Chicago, IL
- Management company: Becker's Healthcare (self-managed)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for Becker's.
Our Take
Why Exhibit
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth. The Becker's media ecosystem (newsletters reaching 500k+ healthcare executives) amplifies your presence long after the event ends.
Why Skip
Hotel-based venue limits booth size and expo floor scale. Heavily skewed toward health system operations and finance -- limited clinical or device-purchasing audience. 2026 is already sold out, so planning must start 12+ months in advance. Sponsorship-heavy model means free-standing booth-only options may be limited.
Insider Tips
Becker's is a media company that runs conferences, not a trade show organizer -- the value is in the content integration (speaking slots, panels, media coverage) more than the expo floor. Plan your exhibit as part of a broader content play.
Buzzbox Score: 8.1 / 10 (Excellent)
8.1 out of 10. A top-tier show worth a serious line item. Carried by growth trajectory (9.6: large and well-established and exhibit hall sells out / has a waitlist). The lightest dimension is cost efficiency (7.0, $100/sqft, top-of-market pricing). Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.0): 60% purchasing authority and large-scale event.
Solid (7.0): $100/sqft, top-of-market pricing and elevated cost per qualified buyer (~$11).
Standout (9.0): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): managed by Becker's Healthcare (self-managed), non-union venue (simpler, cheaper move-in), and product theater / demo stage available.
Strong (8.4): solid exhibitor rationale, honest "who should skip" guidance, and product-theater opportunity for thought leadership.
Standout (9.6): large and well-established, exhibit hall sells out / has a waitlist, and ~250 exhibitors.
Key Deadlines
| Deadline | Date |
|---|---|
| Show Dates | 2026-04-13 to 2026-04-16 |
| Notes | SOLD OUT for 2026 |
Frequently Asked Questions
How much does a booth cost at Becker's?
Pricing for Becker's is not yet publicly verified — contact the show or request our research below.
How many people attend Becker's?
Becker's draws approximately 3,500 attendees. 3,500+ hospital and health system leaders including CEOs, CFOs, CMIOs, CNOs, and service line executives. 840+ speakers across four days. 250+ exhibitor/sponsor organizations. The 2026 (16th Annual) meeting is sold out. Becker's events are heavily content-driven -- the publisher (Becker's Hospital Review) has a massive media reach that amplifies exhibitor visibility beyond the in-person event. Becker's also runs a separate Health IT + Digital Health + RCM Conference (Sep 14-17, 2026).
When is Becker's ?
Becker's is scheduled for April 13-16, 2026. Location: Hyatt Regency Chicago, Chicago, IL.
Is Becker's worth exhibiting at?
Direct access to 3,500+ hospital C-suite executives (CEOs, CFOs, CMIOs) in one hotel over four days. 840+ speakers create a content-rich environment where exhibitors can participate in panels and roundtables, not just staff a booth.