ASHP Midyear 2026
Overview
The largest pharmacy-specific meeting in the world, with 20,000+ attendees and a 28:1 attendee-to-exhibitor ratio that ensures strong foot traffic. Pharmacy directors and clinical pharmacists who influence formulary decisions, medication management systems, and compounding equipment purchases are well-represented. If you sell to pharmacy departments, this is the must-attend show.
Key Facts
- Host organization: American Society of Health-System Pharmacists
- Primary specialty: pharmacy
- Scale: mega
- Geography: US National
- International attendance: ~10%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| 10x10 Standard | $51.00 | $5,100 | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $5,100 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $10,000 – $20,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Largest pharmacy-specific gathering in the world. 20,000+ pharmacy professionals. Pharmacy professional-to-exhibitor ratio is 28:1. Heavy representation of pharmacy residents and students (Residency Showcase is a major draw). Managed by Spargo Inc.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~13,000
- Cost per effective buyer: $1.15 ($15,000 all-in ÷ 13,000 buyers)
- International attendance: ~10%
Venue & Logistics
- Venue: Orlando, FL (Orange County Convention Center)
- Management company: Spargo Inc.
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for ASHP Midyear.
Our Take
Why Exhibit
The largest pharmacy-specific meeting in the world, with 20,000+ attendees and a 28:1 attendee-to-exhibitor ratio that ensures strong foot traffic. Pharmacy directors and clinical pharmacists who influence formulary decisions, medication management systems, and compounding equipment purchases are well-represented. If you sell to pharmacy departments, this is the must-attend show.
Why Skip
Heavy student and resident presence (Residency Showcase is a major feature) dilutes the purchasing-authority density. Premium pricing at $51/sqft and 700 exhibitors mean your booth needs to stand out. If your product targets physicians or nurses rather than pharmacists, this is the wrong audience.
Insider Tips
Managed by Spargo (same company that manages ACC and ASCO). Exhibitor portal requires login; prospectus not publicly downloadable. $51/sqft based on available data -- confirm with Spargo directly.
Buzzbox Score: 7.0 / 10 — Strong
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibitor Registration Opens | Mid-September 2026 |
Frequently Asked Questions
How much does a booth cost at ASHP Midyear?
An all-in 10×10 booth at ASHP Midyear runs roughly $10,000–$20,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASHP Midyear?
ASHP Midyear draws approximately 20,000 attendees. Largest pharmacy-specific gathering in the world. 20,000+ pharmacy professionals. Pharmacy professional-to-exhibitor ratio is 28:1. Heavy representation of pharmacy residents and students (Residency Showcase is a major draw). Managed by Spargo Inc.
When is ASHP Midyear ?
ASHP Midyear is scheduled for December 6-9, 2026 (Exhibits: December 7-9). Location: Orlando, FL (Orange County Convention Center).
Is ASHP Midyear worth exhibiting at?
The largest pharmacy-specific meeting in the world, with 20,000+ attendees and a 28:1 attendee-to-exhibitor ratio that ensures strong foot traffic. Pharmacy directors and clinical pharmacists who influence formulary decisions, medication management systems, and compounding equipment purchases are well-represented.