ANA/ANCC 2026
Overview
Direct access to 14,000+ nurse leaders including CNOs, nurse directors, and Magnet program directors -- the people who approve capital equipment purchases, select vendors, and set nursing practice standards. 385+ exhibitors means a mature, proven commercial platform. 75% have purchasing authority.
Key Facts
- Host organization: American Nurses Credentialing Center (subsidiary of American Nurses Association)
- Primary specialty: nursing leadership
- Scale: large
- Geography: US National / International
- International attendance: ~15%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard exhibit booth | — | — | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
14,000+ nurses and nursing executives (includes virtual attendance). 385+ exhibitors. 20+ countries represented. This is the ANCC Magnet & Pathway Conference, the main national event for ANA/ANCC. Separate from state ANA chapter conferences and the ANA Membership Assembly (smaller, governance-focused). Managed by MCI.
- Purchasing authority: ~75% of attendees
- Effective buyers: ~2,250
- Cost per effective buyer: $5.33 ($12,000 all-in ÷ 2,250 buyers)
- International attendance: ~15%
Venue & Logistics
- Venue: Chicago, IL (2026); Atlanta, GA (2025)
- Management company: MCI (wearemci.us)
Who Else Exhibits
Exhibitor data coming soon for ANA/ANCC.
Our Take
Why Exhibit
Direct access to 14,000+ nurse leaders including CNOs, nurse directors, and Magnet program directors -- the people who approve capital equipment purchases, select vendors, and set nursing practice standards. 385+ exhibitors means a mature, proven commercial platform. 75% have purchasing authority.
Why Skip
Nursing leadership audience means clinical devices may need a business-case pitch rather than clinical-efficacy pitch. If your product targets bedside nurses rather than nurse administrators, specialty nursing conferences (ENA, ONS, AWHONN) are better fits.
Insider Tips
Largest nursing leadership conference with 385+ exhibitors. Managed by MCI. October 2026 in Chicago. The ANA ecosystem is confusing -- this Magnet/Pathway conference is the main commercial event, not the smaller Membership Assembly or the Opportunity & Impact Summit (400 attendees, February).
Buzzbox Score: 6.4 / 10 — Good
Key Deadlines
Detailed deadlines not yet verified for ANA/ANCC. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ANA/ANCC?
An all-in 10×10 booth at ANA/ANCC runs roughly $8,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ANA/ANCC?
ANA/ANCC draws approximately 3,000 attendees. 14,000+ nurses and nursing executives (includes virtual attendance). 385+ exhibitors. 20+ countries represented. This is the ANCC Magnet & Pathway Conference, the main national event for ANA/ANCC. Separate from state ANA chapter conferences and the ANA Membership Assembly (smaller, governance-focused). Managed by MCI.
When is ANA/ANCC ?
ANA/ANCC is scheduled for October 29-31, 2026. Location: Chicago, IL (2026); Atlanta, GA (2025).
Is ANA/ANCC worth exhibiting at?
Direct access to 14,000+ nurse leaders including CNOs, nurse directors, and Magnet program directors -- the people who approve capital equipment purchases, select vendors, and set nursing practice standards. 385+ exhibitors means a mature, proven commercial platform.