AABB 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is AABB?
The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy. If you sell blood bank analyzers, transfusion devices, donor management software, or cellular therapy equipment, AABB is where blood bank directors and lab managers evaluate and purchase. At $42.50/sqft inline, pricing is reasonable for the specialization.
What are the key facts about AABB?
- Host organization: Association for the Advancement of Blood & Biotherapies (AABB)
- Primary specialty: transfusion medicine
- Scale: large
- Geography: International
- International attendance: ~20%
- See all Laboratory Medicine & Pathology conferences
Which device categories fit AABB?
Which buyer stages does AABB fit?
What does AABB charge for booth space?
Read from the AABB exhibitor prospectus published by Association for the Advancement of Blood & Biotherapies (AABB). The rates are the organizer’s own; the 10×10 totals are our arithmetic on them. View the prospectus ↗
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard In-line | $42.50 | $4,250 | Min 100 sqft |
| Non-Profit Standard In-line | $18.75 | $1,875 | Up to 200 sqft |
| Corner (additional per corner) | n/a | $200 | |
| Island | $45.00 | $4,500 | Min 400 sqft |
| Expo Suite (contracted exhibitors only) | n/a | $4,250 | Min 100 sqft |
What does an all-in 10×10 inline booth cost?
| Space rental | $4,250 |
| Estimated all-in total | $10,000-$16,000 |
Buzzbox Media estimate covering space rental plus standard show services. Not a quote and not the organizer's number. Does not include travel, staffing, booth display, or marketing materials. Confirm current pricing with the organizer.
Planning the AABB booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends AABB?
Over 3,600 industry leaders and colleagues from around the world. 91 exhibitors as of 2026. Highly specialized audience. Every attendee works in blood banking, transfusion medicine, or cellular therapy. Strong quality/regulatory presence.
- Purchasing authority: ~50% of attendees
- Effective buyers: ~1,800
- Cost per effective buyer: $7.22 ($13,000 all-in ÷ 1,800 buyers)
- International attendance: ~20%
Where is AABB held?
- Venue: Georgia World Congress Center, Atlanta, GA
- Management company: A. Fassano & Company (AFCo)
- Move-in: October 15-17, 2026
- Move-out: October 19-20, 2026
Who else exhibits at AABB?
Approximately 91+ exhibitors typically attend AABB. Your competitors are here.
Is AABB worth exhibiting?
Why Exhibit
The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy. If you sell blood bank analyzers, transfusion devices, donor management software, or cellular therapy equipment, AABB is where blood bank directors and lab managers evaluate and purchase. At $42.50/sqft inline, pricing is reasonable for the specialization.
Why Skip
Extremely narrow audience. If your product is not used in a blood bank, transfusion service, or cell therapy lab, there are zero buyers. The show is small (91 exhibitors, 3,600 attendees) compared to broader lab conferences like AACC.
What should exhibitors know before AABB?
AABB is managed by A. Fassano & Co, same company that runs ASTRO and HRS. If you exhibit at multiple AFCo shows, leverage the relationship for better placement and terms. The non-profit rate at $18.75/sqft is exceptionally low for qualified organizations. Georgia World Congress Center in Atlanta is a union venue. Plan for drayage costs.
What is the Buzzbox Score for AABB?
8.8 / 10 (Excellent)
8.8 out of 10. A top-tier show worth a serious line item. Carried by data transparency (9.8: booth pricing published and exhibitor prospectus available). The lightest dimension is cost efficiency (7.7, $42.50/sqft, right at the dataset median). The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.0): 50% purchasing authority (moderate), 40:1 attendee ratio, and large-scale event.
Solid (7.7): $42.50/sqft, right at the dataset median and cost per qualified buyer runs ~$7.2.
Standout (9.8): booth pricing published, exhibitor prospectus available, and 5 booth options documented.
Standout (9.2): run by Fassano/AFCO (strong exhibitor support), non-union venue (simpler, cheaper move-in), and 5 booth configurations.
Strong (8.6): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Strong (8.5): large and well-established.
When are the AABB exhibitor deadlines?
| Deadline | Date |
|---|---|
| Move In | 2026-10-15 to 2026-10-17 |
| Exhibit Dates | 2026-10-17 to 2026-10-19 |
| Move Out | 2026-10-19 to 2026-10-20 |
Frequently Asked Questions
How much does a booth cost at AABB?
AABB publishes an exhibitor prospectus, and read from it an all-in 10×10 booth works out to roughly $10,000-$16,000, covering space rental plus standard show services. Travel, staffing, and booth display are additional. This is an estimate read from a published prospectus, not a quote, so confirm current pricing with the organizer.
How many people attend AABB?
AABB draws approximately 3,600 attendees. Over 3,600 industry leaders and colleagues from around the world. 91 exhibitors as of 2026. Highly specialized audience. Every attendee works in blood banking, transfusion medicine, or cellular therapy. Strong quality/regulatory presence.
When and where is AABB 2026?
AABB 2026 takes place October 17-19, 2026. The venue is Georgia World Congress Center, Atlanta, GA. Association for the Advancement of Blood & Biotherapies (AABB) hosts the meeting. Exhibitor move-in is listed as October 15-17, 2026.
How many AABB attendees have purchasing authority?
About 50% of AABB attendees hold purchasing authority, which works out to roughly 1,800 effective buyers out of approximately 3,600 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at AABB?
Approximately 91+ exhibitors typically attend AABB. The device categories that fit this floor are blood bank equipment, transfusion devices, cellular therapy, laboratory equipment, blood screening, donor management, and software.
How does Buzzbox Media score AABB?
AABB carries a Buzzbox Score of 8.8 out of 10 (Excellent). The score weighs six factors: audience quality, cost efficiency, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is data transparency at 9.8 and the lowest is cost efficiency at 7.7.