AABB 2026
Overview
The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy. If you sell blood bank analyzers, transfusion devices, donor management software, or cellular therapy equipment, AABB is where blood bank directors and lab managers evaluate and purchase. At $42.50/sqft inline, pricing is reasonable for the specialization.
Key Facts
- Host organization: Association for the Advancement of Blood & Biotherapies (AABB)
- Primary specialty: transfusion medicine
- Scale: large
- Geography: International
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard In-line | $42.50 | $4,250 | Min 100 sqft |
| Non-Profit Standard In-line | $18.75 | $1,875 | Up to 200 sqft |
| Corner (additional per corner) | — | $200 | |
| Island | $45.00 | $4,500 | Min 400 sqft |
| Expo Suite (contracted exhibitors only) | — | $4,250 | Min 100 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,250 |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $10,000 – $16,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Over 3,600 industry leaders and colleagues from around the world. 91 exhibitors as of 2026. Highly specialized audience -- every attendee works in blood banking, transfusion medicine, or cellular therapy. Strong quality/regulatory presence.
- Purchasing authority: ~50% of attendees
- Effective buyers: ~1,800
- Cost per effective buyer: $7.22 ($13,000 all-in ÷ 1,800 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: Georgia World Congress Center, Atlanta, GA
- Management company: A. Fassano & Company (AFCo)
- Move-in: October 15-17, 2026
- Move-out: October 19-20, 2026
Who Else Exhibits
Approximately 91+ exhibitors typically attend AABB. Your competitors are here.
Our Take
Why Exhibit
The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy. If you sell blood bank analyzers, transfusion devices, donor management software, or cellular therapy equipment, AABB is where blood bank directors and lab managers evaluate and purchase. At $42.50/sqft inline, pricing is reasonable for the specialization.
Why Skip
Extremely narrow audience. If your product is not used in a blood bank, transfusion service, or cell therapy lab, there are zero buyers. The show is small (91 exhibitors, 3,600 attendees) compared to broader lab conferences like AACC.
Insider Tips
AABB is managed by A. Fassano & Co -- same company that runs ASTRO and HRS. If you exhibit at multiple AFCo shows, leverage the relationship for better placement and terms. The non-profit rate at $18.75/sqft is exceptionally low for qualified organizations. Georgia World Congress Center in Atlanta is a union venue -- plan for drayage costs.
Buzzbox Score: 6.6 / 10 — Good
Key Deadlines
| Deadline | Date |
|---|---|
| Move In | 2026-10-15 to 2026-10-17 |
| Exhibit Dates | 2026-10-17 to 2026-10-19 |
| Move Out | 2026-10-19 to 2026-10-20 |
Frequently Asked Questions
How much does a booth cost at AABB?
An all-in 10×10 booth at AABB runs roughly $10,000–$16,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend AABB?
AABB draws approximately 3,600 attendees. Over 3,600 industry leaders and colleagues from around the world. 91 exhibitors as of 2026. Highly specialized audience -- every attendee works in blood banking, transfusion medicine, or cellular therapy. Strong quality/regulatory presence.
When is AABB ?
AABB is scheduled for October 17-19, 2026. Location: Georgia World Congress Center, Atlanta, GA.
Is AABB worth exhibiting at?
The only major US conference dedicated to blood banking, transfusion medicine, and cellular therapy. If you sell blood bank analyzers, transfusion devices, donor management software, or cellular therapy equipment, AABB is where blood bank directors and lab managers evaluate and purchase.