ASH 2026
By Buzzbox Media · Last reviewed August 3, 2026
What is ASH?
The world's largest hematology meeting: 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches. If you sell flow cytometers, coagulation analyzers, cell/gene therapy products, or molecular diagnostics for blood disorders, ASH is the anchor show of your annual conference calendar.
What are the key facts about ASH?
- Host organization: American Society of Hematology
- Primary specialty: hematology
- Scale: mega
- Geography: International (US-hosted)
- International attendance: ~40%
- See all Oncology conferences
Which device categories fit ASH?
Which buyer stages does ASH fit?
What does ASH charge for booth space?
Cost not published
American Society of Hematology does not publish booth pricing for ASH that we can link to, so we do not list a figure here. We would rather show nothing than an estimate you cannot check. Ask them directly on the ASH exhibitor page ↗.
Planning the ASH booth itself? Read our guide to medical conference booth design for booth types, union labor rules, and the corner upgrade.
Who attends ASH?
27,000+ hematologists and health care professionals from all 50 states and 110+ countries. Over 275 exhibiting companies (pharma, medical suppliers, clinical diagnostics, research companies, publishers, nonprofits). The world's largest and most comprehensive hematology event. Also available virtually. SPARGO Inc. manages the exposition.
- Purchasing authority: ~35% of attendees
- Effective buyers: ~9,450
- International attendance: ~40%
Where is ASH held?
- Venue: Ernest N. Morial Convention Center, New Orleans, LA
- Management company: SPARGO, Inc.
- Product theater: Available
Who else exhibits at ASH?
Approximately 275+ exhibitors typically attend ASH. Your competitors are here.
Is ASH worth exhibiting?
Why Exhibit
The world's largest hematology meeting: 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches. If you sell flow cytometers, coagulation analyzers, cell/gene therapy products, or molecular diagnostics for blood disorders, ASH is the anchor show of your annual conference calendar.
Why Skip
Booth pricing is opaque and expensive (pharma dominates with massive booths). The audience is heavily academic and research-oriented, so pure diagnostic device companies may find more actionable buyers at CAP (pathology) or AABB (blood banking). December in New Orleans also means holiday scheduling conflicts for booth staff and potential weather disruptions.
What should exhibitors know before ASH?
SPARGO manages this show (same as AAGL/ACC, leverage relationship if you exhibit at multiple shows). New Orleans December weather is mild but watch for potential flight disruptions. The pharma-heavy exhibit floor means smaller device companies need exceptional booth design to compete for attention.
What is the Buzzbox Score for ASH?
9.6 / 10 (Exceptional)
9.6 out of 10. One of the strongest exhibiting opportunities in our index. Carried by exhibitor experience (10.0: run by SPARGO (well-regarded show management) and non-union venue (simpler, cheaper move-in)). The lightest dimension is data transparency (8.4, ). The world's largest hematology meeting: 27,000 attendees from 110+ countries.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead. A factor we cannot source is left unscored rather than estimated, and the overall score above was set before any figure behind it was withdrawn.
Strong (8.4): 35% purchasing authority (clinician-heavy), 98:1 attendee ratio, and mega-scale floor (27,000 attendees).
Not scored on cost: this organizer publishes no booth price we can link to.
Strong (8.4): exhibitor count disclosed.
Standout (10.0): run by SPARGO (well-regarded show management), non-union venue (simpler, cheaper move-in), and exhibitor-friendly host city.
Standout (9.6): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Standout (9.4): mega-scale and stable, ~275 exhibitors, and 27,000 attendees.
When are the ASH exhibitor deadlines?
Detailed deadlines not yet published for ASH. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ASH?
ASH does not publish booth pricing we can link to, so we do not list a cost for this show. Rather than estimate one, we point you at the organizer's exhibitor page to request current rates directly.
How many people attend ASH?
ASH draws approximately 27,000 attendees. 27,000+ hematologists and health care professionals from all 50 states and 110+ countries. Over 275 exhibiting companies (pharma, medical suppliers, clinical diagnostics, research companies, publishers, nonprofits). The world's largest and most comprehensive hematology event. Also available virtually. SPARGO Inc. manages the exposition.
When and where is ASH 2026?
ASH 2026 takes place December 12-15, 2026. The venue is Ernest N. Morial Convention Center, New Orleans, LA. American Society of Hematology hosts the meeting.
How many ASH attendees have purchasing authority?
About 35% of ASH attendees hold purchasing authority, which works out to roughly 9,450 effective buyers out of approximately 27,000 attendees. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the figure as directional rather than exact.
Who exhibits at ASH?
Approximately 275+ exhibitors typically attend ASH. The device categories that fit this floor are flow cytometry, diagnostics, gene therapy, cell therapy, coagulation analyzers, blood banking, molecular diagnostics, and clinical trial services.
How does Buzzbox Media score ASH?
ASH carries a Buzzbox Score of 9.6 out of 10 (Exceptional), with one caveat on this record: cost efficiency is not scored, because American Society of Hematology publishes no booth price we can link to, and the overall score was set before that figure was withdrawn. The factors still scored are audience quality, data transparency, exhibitor experience, editorial value, and growth trajectory. Each factor is scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band, and every conference in our index cleared a relevance bar to be listed, so 7.0 is the floor. On this record the highest is exhibitor experience at 10.0 and the lowest is audience quality at 8.4.