ASH 2026
Overview
The world's largest hematology meeting -- 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches. If you sell flow cytometers, coagulation analyzers, cell/gene therapy products, or molecular diagnostics for blood disorders, ASH is the anchor show of your annual conference calendar.
Key Facts
- Host organization: American Society of Hematology
- Primary specialty: hematology
- Scale: mega
- Geography: International (US-hosted)
- International attendance: ~40%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard inline booth | — | — | Min 100 sqft |
| Island booth | — | — | Min 400 sqft |
| Virtual exhibit | — | — |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $10,000 – $18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
27,000+ hematologists and health care professionals from all 50 states and 110+ countries. Over 275 exhibiting companies (pharma, medical suppliers, clinical diagnostics, research companies, publishers, nonprofits). The world's largest and most comprehensive hematology event. Also available virtually. SPARGO Inc. manages the exposition.
- Purchasing authority: ~35% of attendees
- Effective buyers: ~9,450
- Cost per effective buyer: $1.48 ($14,000 all-in ÷ 9,450 buyers)
- International attendance: ~40%
Venue & Logistics
- Venue: Ernest N. Morial Convention Center, New Orleans, LA
- Management company: SPARGO, Inc.
- Product theater: Available
Who Else Exhibits
Approximately 275+ exhibitors typically attend ASH. Your competitors are here.
Our Take
Why Exhibit
The world's largest hematology meeting -- 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches. If you sell flow cytometers, coagulation analyzers, cell/gene therapy products, or molecular diagnostics for blood disorders, ASH is the anchor show of your annual conference calendar.
Why Skip
Booth pricing is opaque and expensive (pharma dominates with massive booths). The audience is heavily academic and research-oriented, so pure diagnostic device companies may find more actionable buyers at CAP (pathology) or AABB (blood banking). December in New Orleans also means holiday scheduling conflicts for booth staff and potential weather disruptions.
Insider Tips
SPARGO manages this show (same as AAGL/ACC -- leverage relationship if you exhibit at multiple shows). New Orleans December weather is mild but watch for potential flight disruptions. The pharma-heavy exhibit floor means smaller device companies need exceptional booth design to compete for attention.
Buzzbox Score: 7.9 / 10 — Strong
Key Deadlines
Detailed deadlines not yet verified for ASH. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at ASH?
An all-in 10×10 booth at ASH runs roughly $10,000–$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend ASH?
ASH draws approximately 27,000 attendees. 27,000+ hematologists and health care professionals from all 50 states and 110+ countries. Over 275 exhibiting companies (pharma, medical suppliers, clinical diagnostics, research companies, publishers, nonprofits). The world's largest and most comprehensive hematology event. Also available virtually. SPARGO Inc. manages the exposition.
When is ASH ?
ASH is scheduled for December 12-15, 2026. Location: Ernest N. Morial Convention Center, New Orleans, LA.
Is ASH worth exhibiting at?
The world's largest hematology meeting -- 27,000 attendees from 110+ countries. Late-breaking clinical trial data makes this the single most important event for hematology drug and diagnostic launches.