SBI vs RSNA for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
If you exhibit medical devices, SBI and RSNA are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. SBI draws 1,900 attendees with an estimated all-in 10×10 of $8,000-$16,000. RSNA draws 54,000 attendees at $12,000-$18,000 all-in. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 8.0 SBI | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 8.0 (Excellent) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | April 16-19, 2026 | November 29 - December 3, 2026 |
| Location | Seattle Convention Center | Arch, Seattle, WA | Chicago, IL (McCormick Place) |
| Scale | mid | mega |
| Audience | ||
| Attendees | 1,900 | 54,000 |
| Exhibitors | n/a | 650 |
| Purchasing authority | ~55% | ~45% |
| Effective buyers | 1,045 | 24,300 |
| Costs | ||
| $/sqft | n/a | n/a |
| 10×10 space | n/a | n/a |
| All-in estimate | Est. $8,000-$16,000 | Est. $12,000-$18,000 |
| Cost per buyer | $11.48 | $0.62 |
Why exhibit at SBI
The most concentrated gathering of breast imaging specialists in the US. If you sell mammography equipment, breast ultrasound, breast MRI coils, AI-based detection software, biopsy devices, or cryoablation systems, SBI is where the buyers are. Record attendance and growing international presence signal a thriving market.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip SBI
Very narrow audience -- purely breast imaging. Non-breast-imaging products have no audience. The show is mid-size, so booth inventory is limited and premium placements sell out quickly.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers -- expect $80k minimum to be taken seriously.