SBI vs RSNA for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
By Buzzbox Media · Last reviewed August 3, 2026
If you exhibit medical devices, SBI and RSNA are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. SBI draws 1,900 attendees with an estimated all-in 10×10 of $8,000-$16,000, read from the published exhibitor prospectus. RSNA draws 38,000 attendees with no booth pricing published by the organizer. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 8.0 SBI | 10.0 RSNA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 8.0 (Excellent) | 10.0 (Exceptional) |
| Event Details | ||
| Dates | April 16-19, 2026 | November 29 - December 3, 2026 |
| Location | Seattle Convention Center | Arch, Seattle, WA | Chicago, IL (McCormick Place) |
| Scale | mid | mega |
| Audience | ||
| Attendees | 1,900 | 38,000 |
| Exhibitors | n/a | 650 |
| Purchasing authority | ~55% | ~78% |
| Effective buyers | 1,045 | 29,640 |
| Costs | ||
| $/sqft | n/a | $41.25 |
| 10×10 space | n/a | $4,125 |
| All-in estimate | Est. $8,000-$16,000 | n/a |
| Cost per buyer | $11.48 | n/a |
Why exhibit at SBI
The most concentrated gathering of breast imaging specialists in the US. If you sell mammography equipment, breast ultrasound, breast MRI coils, AI-based detection software, biopsy devices, or cryoablation systems, SBI is where the buyers are. Record attendance and growing international presence signal a thriving market.
Why exhibit at RSNA
Largest radiology gathering in the world. Essential for imaging equipment, contrast media, AI/digital health in radiology, and radiation protection vendors. Decision-makers come to see and touch new tech.
Why skip SBI
Very narrow audience: purely breast imaging. Non-breast-imaging products have no audience. The show is mid-size, so booth inventory is limited and premium placements sell out quickly.
Why skip RSNA
Wrong audience for non-imaging device companies. Booth costs are brutal for first-timers.
SBI booth figures are estimates read from its published exhibitor prospectus ↗, not quotes. RSNA booth figures are estimates read from its published exhibitor prospectus ↗, not quotes. Confirm current pricing with each organizer before committing a budget.
Frequently Asked Questions
Does SBI or RSNA have more decision makers?
RSNA does, on our estimate: roughly 29,640 effective buyers against about 1,045 at SBI. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority, so RSNA works out to about 38,000 attendees at roughly 78% authority, and SBI to about 1,900 at roughly 55%. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the gap as directional rather than exact.
Want to add a third conference to this comparison?
Compare these conferences in our interactive tool →Other conferences you might consider
Buzzbox Media is a medtech marketing agency with over 15 years in medtech. See our conference marketing.