PDC Summit 2026
Overview
The premier US conference for healthcare facility planning, design, and construction, drawing 3,500+ attendees. If you sell architectural products, healthcare furniture, building materials, wayfinding systems, or infection control materials for hospital construction, PDC Summit concentrates every relevant decision-maker. Co-location with The Center for Health Design adds evidence-based design credibility.
Key Facts
- Host organization: American Society for Health Care Engineering (ASHE, part of AHA)
- Primary specialty: healthcare design construction
- Scale: large
- Geography: US National
- International attendance: ~10%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| Standard booth (starting price) | — | $3,700 |
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $8,000 – $15,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
3,500+ professionals from healthcare planning, design, and construction. 2025 drew 3,300+. 2024 drew 3,000+. Attendees span design professionals, facilities managers, construction professionals, hospital administrators, and care providers. Seven learning tracks. Co-hosted with The Center for Health Design.
- Purchasing authority: ~65% of attendees
- Effective buyers: ~2,275
- Cost per effective buyer: $5.05 ($11,500 all-in ÷ 2,275 buyers)
- International attendance: ~10%
Venue & Logistics
- Venue: George R. Brown Convention Center, Houston, TX
- Management company: Smithbucklin (association management for ASHE)
Who Else Exhibits
Exhibitor data coming soon for PDC Summit.
Our Take
Why Exhibit
The premier US conference for healthcare facility planning, design, and construction, drawing 3,500+ attendees. If you sell architectural products, healthcare furniture, building materials, wayfinding systems, or infection control materials for hospital construction, PDC Summit concentrates every relevant decision-maker. Co-location with The Center for Health Design adds evidence-based design credibility.
Why Skip
Not a clinical device show. Only 2 exhibit days. If you sell medical devices for patient care rather than facility infrastructure, PDC Summit is the wrong venue. The healthcare construction cycle is long (1-5 years) so ROI tracking is difficult.
Insider Tips
PDC Summit and ASHE HFIC are sister shows under the ASHE/AHA umbrella. PDC focuses on new construction and renovation design, while HFIC focuses on operations and maintenance. Companies selling to both audiences should exhibit at both. Houston's George R. Brown Convention Center is a right-to-work venue with lower labor costs than union cities.
Buzzbox Score: 8.1 / 10 (Excellent)
8.1 out of 10. A top-tier show worth a serious line item. Carried by editorial value (8.6: solid exhibitor rationale and honest "who should skip" guidance). The lightest dimension is data transparency (7.8, booth pricing published). The premier US conference for healthcare facility planning, design, and construction, drawing 3,500+ attendees.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.0): 65% purchasing authority and large-scale event.
Strong (8.4): $37/sqft, right at the dataset median and cost per qualified buyer runs ~$5.1.
Solid (7.8): booth pricing published, attendee purchasing-authority data published, and all-in cost estimate available.
Strong (8.4): SmithBucklin-managed, non-union venue (simpler, cheaper move-in), and purpose-built convention venue.
Strong (8.6): solid exhibitor rationale, honest "who should skip" guidance, and the flagship / largest show in its niche.
Strong (8.2): large and well-established.
Key Deadlines
| Deadline | Date |
|---|---|
| Exhibit Dates | 2026-03-09 to 2026-03-10 |
| Meeting Dates | 2026-03-08 to 2026-03-11 |
Frequently Asked Questions
How much does a booth cost at PDC Summit?
An all-in 10×10 booth at PDC Summit runs roughly $8,000–$15,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend PDC Summit?
PDC Summit draws approximately 3,500 attendees. 3,500+ professionals from healthcare planning, design, and construction. 2025 drew 3,300+. 2024 drew 3,000+. Attendees span design professionals, facilities managers, construction professionals, hospital administrators, and care providers. Seven learning tracks. Co-hosted with The Center for Health Design.
When is PDC Summit ?
PDC Summit is scheduled for March 8-11, 2026 (Exhibits March 9-10). Location: George R. Brown Convention Center, Houston, TX.
Is PDC Summit worth exhibiting at?
The premier US conference for healthcare facility planning, design, and construction, drawing 3,500+ attendees. If you sell architectural products, healthcare furniture, building materials, wayfinding systems, or infection control materials for hospital construction, PDC Summit concentrates every relevant decision-maker.