NASS 2026
Overview
The spine industry's most-attended event with an exhibitor-to-attendee ratio that makes competition fierce but access exceptional. 340 exhibitors means the industry takes this show seriously. Spine surgeons come to evaluate implants, biologics, and navigation tech hands-on.
Key Facts
- Host organization: North American Spine Society
- Primary specialty: spine
- Scale: large
- Geography: US National
- International attendance: ~20%
Best For
Buyer Stage Fit
Booth Costs
| Booth Type | $/sqft | 10×10 Cost | Notes |
|---|---|---|---|
| 10x10 Inline | $41.00 | $4,100 | Min 100 sqft |
| 10x20 | $41.00 | $4,100 | Min 200 sqft |
| 20x20 Island | $46.00 | $4,600 | Min 400 sqft |
| 20x30 | $44.33 | $4,433 | Min 600 sqft |
| 20x40 | $43.50 | $4,350 | Min 800 sqft |
| 20x50 | $43.00 | $4,300 | Min 1000 sqft |
All-In Cost Estimate (10×10 Inline)
| Space rental | $4,100 |
| Drayage | $1,200-$2,500 |
| Electrical (20A) | $300-$450 |
| Carpet/padding | $200-$400 |
| Cleaning (3 days) | $150-$250 |
| Lead retrieval (1 unit) | $400-$900 |
| Wi-Fi | $500-$1,500 |
| Estimated total | $8,000-$14,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
High-level decision-makers. NASS has 8,000+ global members; ~3,500 attend the annual meeting. Record 340 exhibitors in recent years. Heavily spine-industry oriented.
- Purchasing authority: ~60% of attendees
- Effective buyers: ~2,100
- Cost per effective buyer: $5.24 ($11,000 all-in ÷ 2,100 buyers)
- International attendance: ~20%
Venue & Logistics
- Venue: San Antonio, TX (Henry B. Gonzalez Convention Center)
- Product theater: Available
Who Else Exhibits
Exhibitor data coming soon for NASS.
Our Take
Why Exhibit
The spine industry's most-attended event with an exhibitor-to-attendee ratio that makes competition fierce but access exceptional. 340 exhibitors means the industry takes this show seriously. Spine surgeons come to evaluate implants, biologics, and navigation tech hands-on.
Why Skip
Exclusively spine-focused. If your product is not directly spine-related, you'll be invisible. The exhibitor-to-attendee ratio (~1:10) is very high, meaning intense competition for surgeon attention.
Insider Tips
Highest exhibitor-to-attendee ratio in this batch. Spine industry treats NASS as a must-attend, so your competition will be there in force. Mobile Skills Labs are a differentiator -- live product demos in a lab setting, not just a booth.
Buzzbox Score: 8.9 / 10 (Excellent)
8.9 out of 10. A top-tier show worth a serious line item. Carried by exhibitor experience (9.7: non-union venue (simpler, cheaper move-in) and exhibitor-friendly host city). The lightest dimension is cost efficiency (7.7, $41/sqft, slightly above the $39 median). The spine industry's most-attended event with an exhibitor-to-attendee ratio that makes competition fierce but access exceptional.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Strong (8.7): 60% purchasing authority, large-scale event, and hands-on / cadaver lab draws engaged clinicians.
Solid (7.7): $41/sqft, slightly above the $39 median and cost per qualified buyer runs ~$5.2.
Strong (8.6): booth pricing published, 6 booth options documented, and exhibitor count disclosed.
Standout (9.7): non-union venue (simpler, cheaper move-in), exhibitor-friendly host city, and purpose-built convention venue.
Strong (8.0): "who should skip" note included, product-theater opportunity for thought leadership, and 340+ exhibitors (deep competitive intel).
Strong (8.8): large and well-established and ~340 exhibitors.
Key Deadlines
Detailed deadlines not yet published for NASS. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at NASS?
An all-in 10×10 booth at NASS is estimated at roughly $8,000-$14,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional. Confirm exact pricing with the show organizer.
How many people attend NASS?
NASS draws approximately 3,500 attendees. High-level decision-makers. NASS has 8,000+ global members; ~3,500 attend the annual meeting. Record 340 exhibitors in recent years. Heavily spine-industry oriented.
When is NASS ?
NASS is scheduled for October 14-17, 2026. Location: San Antonio, TX (Henry B. Gonzalez Convention Center).
Is NASS worth exhibiting at?
The spine industry's most-attended event with an exhibitor-to-attendee ratio that makes competition fierce but access exceptional. 340 exhibitors means the industry takes this show seriously.