HRS 2026
Overview
Can't sell EP devices without being at HRS. Small, focused, every lead qualified.
Key Facts
- Host organization: Heart Rhythm Society
- Primary specialty: cardiology
- Scale: mid
- Geography: US National
- International attendance: ~25%
Best For
Buyer Stage Fit
Booth Costs
Booth pricing not yet verified for HRS. Request our research →
All-In Cost Estimate (10×10 Inline)
| Space rental | — |
| Drayage | $1,200 – $2,500 |
| Electrical (20A) | $300 – $450 |
| Carpet/padding | $200 – $400 |
| Cleaning (3 days) | $150 – $250 |
| Lead retrieval (1 unit) | $400 – $900 |
| Wi-Fi | $500 – $1,500 |
| Estimated total | $12,000 – $18,000 |
Does not include travel, staffing, booth display, or marketing materials.
Audience
Highly specialized EP audience. Every attendee uses pacemakers, ICDs, ablation tools, mapping systems.
- Purchasing authority: ~55% of attendees
- Effective buyers: ~4,675
- Cost per effective buyer: $3.21 ($15,000 all-in ÷ 4,675 buyers)
- International attendance: ~25%
Venue & Logistics
- Venue: McCormick Place, Chicago, IL
- Management company: A. Fassano & Company (AFCo) -- 22-year relationship
- Product theater: Available
Who Else Exhibits
Approximately 150+ exhibitors typically attend HRS. Your competitors are here.
Our Take
Why Exhibit
Can't sell EP devices without being at HRS. Small, focused, every lead qualified.
Why Skip
Non-EP products don't belong.
Insider Tips
Boston Scientific, Abbott, Medtronic, Biosense Webster dominate. Challengers need clinical data and live mapping demos.
Buzzbox Score: 8.6 / 10 (Excellent)
8.6 out of 10. A top-tier show worth a serious line item. Carried by audience quality (10.0: 85% purchasing authority among attendees and 57:1 attendee ratio). The lightest dimension is editorial value (7.0, product-theater opportunity for thought leadership). Can't sell EP devices without being at HRS.
How we score
Six weighted factors, each scored on a 0 to 100 rubric then normalized to a 7.0 to 10.0 band. Every show on this list cleared a relevance bar to be included, so 7.0 is the floor; the number tells you how far the leaders pull ahead.
Standout (10.0): 85% purchasing authority among attendees and 57:1 attendee ratio.
Solid (7.2): $300/sqft, top-of-market pricing and union convention center (drayage / labor adds up).
Standout (9.2): booth pricing published, exhibitor prospectus available, and exhibitor count disclosed.
Strong (8.4): run by Fassano/AFCO (strong exhibitor support) and product theater / demo stage available.
Solid (7.0): product-theater opportunity for thought leadership and ~150 exhibitors to scout.
Solid (7.8): mid-size with room to grow.
Key Deadlines
Detailed deadlines not yet verified for HRS. Check the official site for the application window.
Frequently Asked Questions
How much does a booth cost at HRS?
An all-in 10×10 booth at HRS runs roughly $12,000–$18,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.
How many people attend HRS?
HRS draws approximately 8,500 attendees. Highly specialized EP audience. Every attendee uses pacemakers, ICDs, ablation tools, mapping systems.
When is HRS ?
HRS is scheduled for April 23-26, 2026. Location: McCormick Place, Chicago, IL.
Is HRS worth exhibiting at?
Can't sell EP devices without being at HRS. Small, focused, every lead qualified..