AGS AGS Annual Meeting — medical conference exhibit hall
6.8 Good

AGS 2026

AGS Annual Meeting
📅 February 19-22, 2026 📍 Ritz-Carlton, Rancho Mirage, CA (Palm Springs area) Host: American Glaucoma Society
1,650+
Attendees
40+
Exhibitors
$5,000–$10,000
All-in (10×10)
~75%
Purchasing Auth.
$6.06
Cost per Buyer

Overview

The most concentrated gathering of glaucoma specialists in the US -- 1,650 attendees who are almost exclusively glaucoma surgeons and fellows with direct purchasing authority for MIGS devices, tonometers, OCT systems, and glaucoma pharmaceuticals. The intimate resort venue format means every exhibitor gets meaningful face time with decision-makers, unlike mega-shows where you compete for attention.

Key Facts

  • Host organization: American Glaucoma Society
  • Primary specialty: glaucoma
  • Scale: small
  • Geography: US (national)
  • International attendance: ~5%

Best For

tonometersOCT systemssurgical instrumentsMIGS deviceslaser systemsophthalmic pharmaceuticalsIOP monitoring

Buyer Stage Fit

considerationpurchaseKOL

Booth Costs

Booth Type $/sqft 10×10 Cost Notes
Standard exhibit booth
Tabletop exhibit

All-In Cost Estimate (10×10 Inline)

Space rental
Drayage$1,200 – $2,500
Electrical (20A)$300 – $450
Carpet/padding$200 – $400
Cleaning (3 days)$150 – $250
Lead retrieval (1 unit)$400 – $900
Wi-Fi$500 – $1,500
Estimated total$5,000 – $10,000

Does not include travel, staffing, booth display, or marketing materials.

See the full cost guide →

Audience

glaucoma specialistcomprehensive ophthalmologistglaucoma fellowophthalmic researcher

2025 AGS in Washington DC had over 1,650 attendees. The AGS celebrated its 40th anniversary in 2025. This is a subspecialty-focused meeting -- attendees are almost exclusively glaucoma specialists and fellows, making it one of the most targeted audiences in ophthalmology. Resort venue format (not convention center) creates an intimate, high-engagement environment.

  • Purchasing authority: ~75% of attendees
  • Effective buyers: ~1,238
  • Cost per effective buyer: $6.06 ($7,500 all-in ÷ 1,238 buyers)
  • International attendance: ~5%

Venue & Logistics

  • Venue: Ritz-Carlton, Rancho Mirage, CA (Palm Springs area)
  • Management company: PCI (event management)
  • Product theater: Not available

Who Else Exhibits

Approximately 40+ exhibitors typically attend AGS. Your competitors are here.

Our Take

Why Exhibit

The most concentrated gathering of glaucoma specialists in the US -- 1,650 attendees who are almost exclusively glaucoma surgeons and fellows with direct purchasing authority for MIGS devices, tonometers, OCT systems, and glaucoma pharmaceuticals. The intimate resort venue format means every exhibitor gets meaningful face time with decision-makers, unlike mega-shows where you compete for attention.

Why Skip

Very small show (40 exhibitors, 1,650 attendees) limits lead volume. If your device serves general ophthalmology rather than glaucoma specifically, the audience is too narrow. The Ritz-Carlton venue also means higher travel and lodging costs for your team, and the resort setting can make it harder to maintain a professional exhibit presence.

Insider Tips

High-quality, low-volume. Think of this as a 3-day dinner meeting with the entire US glaucoma subspecialty. KOL relationships built here translate to clinical trial site recruitment and advisory board participation. MIGS device companies should consider this a must-attend.

Buzzbox Score: 6.8 / 10 — Good

Audience Quality
8.8
Cost Efficiency
8.5
Data Transparency
7.0
Exhibitor Experience
4.9
Editorial Value
5.7
Growth Trajectory
2.5

Key Deadlines

DeadlineDate
Returning Sponsor First Refusal March 30, 2026
Cancellation For Refund June 26, 2026

Frequently Asked Questions

How much does a booth cost at AGS?

An all-in 10×10 booth at AGS runs roughly $5,000–$10,000, including space rental, drayage, electrical, carpet, and basic services. Travel, staffing, and booth display are additional.

How many people attend AGS?

AGS draws approximately 1,650 attendees. 2025 AGS in Washington DC had over 1,650 attendees. The AGS celebrated its 40th anniversary in 2025. This is a subspecialty-focused meeting -- attendees are almost exclusively glaucoma specialists and fellows, making it one of the most targeted audiences in ophthalmology. Resort venue format (not convention center) creates an intimate, high-engagement environment.

When is AGS ?

AGS is scheduled for February 19-22, 2026. Location: Ritz-Carlton, Rancho Mirage, CA (Palm Springs area).

Is AGS worth exhibiting at?

The most concentrated gathering of glaucoma specialists in the US -- 1,650 attendees who are almost exclusively glaucoma surgeons and fellows with direct purchasing authority for MIGS devices, tonometers, OCT systems, and glaucoma pharmaceuticals. The intimate resort venue format means every exhibitor gets meaningful face time with decision-makers, unlike mega-shows where you compete for attention..

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