ACOG vs AUA for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
If you exhibit medical devices, ACOG and AUA are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. ACOG draws 4,000 attendees with an estimated all-in 10×10 of $8,000–$14,000. AUA draws 8,000 attendees at $8,000–$15,000 all-in. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 9.8 ACOG | 9.4 AUA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.8 (Exceptional) | 9.4 (Exceptional) |
| Event Details | ||
| Dates | May 1-3, 2026 | May 15-18, 2026 |
| Location | Washington, DC | Washington, DC (Walter E. Washington Convention Center) |
| Scale | large | large |
| Audience | ||
| Attendees | 4,000 | 8,000 |
| Exhibitors | — | — |
| Purchasing authority | ~55% | ~55% |
| Effective buyers | 2,200 | 4,400 |
| Costs | ||
| $/sqft | $43 | $44 |
| 10×10 space | $4,300 | $4,400 |
| All-in estimate | $8,000 – $14,000 | $8,000 – $15,000 |
| Cost per buyer | $5 | $2.61 |
Why exhibit at ACOG
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Why exhibit at AUA
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants. Business Suites offer private meeting rooms for high-value conversations outside the exhibit floor.
Why skip ACOG
Narrow specialty audience. If your device is not specifically ob-gyn related, the 4,000 attendee pool is too small and too specialized to justify the investment. Three-day format (May 1-3) is shorter than most major conferences.
Why skip AUA
Purely urology-focused. If your device crosses into general surgery or other specialties, a broader meeting like ACS delivers more diverse buyer access. The $44/sqft rate is on the higher side for a specialty meeting.