ACOG vs AUA for Exhibitors
Side-by-side data and our editorial take on which conference is the right exhibit investment for your medical device.
By Buzzbox Media · Last reviewed August 3, 2026
If you exhibit medical devices, ACOG and AUA are likely both on your shortlist. Both serve overlapping clinical buyers, but the audience composition, booth economics, and exhibit floor experience differ in ways that materially affect ROI. ACOG draws 4,000 attendees with an estimated all-in 10×10 of $8,000-$14,000, read from the published exhibitor prospectus. AUA draws 8,000 attendees with an estimated all-in 10×10 of $8,000-$15,000, read from the published exhibitor prospectus. Below is the side-by-side data plus our editorial take on which conference fits which kind of exhibitor.
| 9.8 ACOG | 9.4 AUA | |
|---|---|---|
| Score | ||
| Buzzbox Score | 9.8 (Exceptional) | 9.4 (Exceptional) |
| Event Details | ||
| Dates | May 1-3, 2026 | May 15-18, 2026 |
| Location | Washington, DC | Washington, DC (Walter E. Washington Convention Center) |
| Scale | large | large |
| Audience | ||
| Attendees | 4,000 | 8,000 |
| Exhibitors | n/a | n/a |
| Purchasing authority | ~55% | ~55% |
| Effective buyers | 2,200 | 4,400 |
| Costs | ||
| $/sqft | $43 | $44 |
| 10×10 space | $4,300 | $4,400 |
| All-in estimate | Est. $8,000-$14,000 | Est. $8,000-$15,000 |
| Cost per buyer | $5 | $2.61 |
Why exhibit at ACOG
The country's largest ob-gyn meeting with 4,000+ attendees who buy ultrasound equipment, surgical instruments, patient monitoring systems, and contraception products. Innovation Lane offers a low-cost turnkey option for new-to-market companies at $3,400.
Why exhibit at AUA
8,000+ urology professionals in one place. Strong mix of community and academic urologists who actively evaluate robotics, laser systems, endoscopic instruments, and implants. Business Suites offer private meeting rooms for high-value conversations outside the exhibit floor.
Why skip ACOG
Narrow specialty audience. If your device is not specifically ob-gyn related, the 4,000 attendee pool is too small and too specialized to justify the investment. Three-day format (May 1-3) is shorter than most major conferences.
Why skip AUA
Purely urology-focused. If your device crosses into general surgery or other specialties, a broader meeting like ACS delivers more diverse buyer access. The $44/sqft rate is on the higher side for a specialty meeting.
ACOG booth figures are estimates read from its published exhibitor prospectus ↗, not quotes. AUA booth figures are estimates read from its published exhibitor prospectus ↗, not quotes. Confirm current pricing with each organizer before committing a budget.
Frequently Asked Questions
Is ACOG or AUA better for first-time exhibitors?
Both work, but ACOG is the lower-budget pilot. An all-in 10×10 at ACOG is estimated at $8,000 to $14,000, against $8,000 to $15,000 at AUA. ACOG also puts you on the smaller floor, with about 4,000 attendees against roughly 8,000 at AUA, so a modest first booth is less likely to get lost. Both ranges are Buzzbox Media estimates built from public prospectuses and exhibitor kits, covering space, drayage, electrical, carpet, and basic services but not travel, staffing, or the booth build. Confirm current pricing with each organizer before you commit a budget.
Does ACOG or AUA have more decision makers?
AUA does, on our estimate: roughly 4,400 effective buyers against about 2,200 at ACOG. Effective buyers multiplies total attendance by the share of attendees who hold purchasing authority, so AUA works out to about 8,000 attendees at roughly 55% authority, and ACOG to about 4,000 at roughly 55%. Both inputs are estimates drawn from organizer reporting and our own exhibitor research, so read the gap as directional rather than exact.
Want to add a third conference to this comparison?
Compare these conferences in our interactive tool →Other conferences you might consider
Buzzbox Media is a medical device marketing agency with over 15 years in medtech. See our conference marketing.