Research

Original studies on the parts of medtech marketing where the numbers are usually asserted rather than shown. Each one publishes its full dataset, including the records we could not fill, so the denominator can be checked rather than taken on trust.

Original study

What a medical conference booth actually costs

A census of 207 medical conferences, with every published booth price re-read against the organizer’s own document. Median entry booth, $4,250 across the 85 US-held conferences that publish one. The full list downloads as a CSV, including all 120 conferences we could not price.

Read the study →