Original studies on the parts of medtech marketing where the numbers are usually asserted rather than shown. Each one publishes its full dataset, including the records we could not fill, so the denominator can be checked rather than taken on trust.
Thirteen questions put to ChatGPT, Claude and Grok, five separate times each, with both outcomes counted separately: whether the engine read a page, and whether it named the brand. 60.0% of 195 calls read a page and 45.1% named us, but half the question and engine pairs that named us at all did not do it on every run. Includes our own 1,158 pages scored against the same standard, published with the criteria we fail.
Read the study →A census of 207 medical conferences, with every published booth price re-read against the organizer’s own document. Median entry booth, $4,250 across the 85 US-held conferences that publish one. The full list downloads as a CSV, including all 120 conferences we could not price.
Read the study →Get the Medical Device Marketing Playbook.
The six channels that move medtech buyers. Benchmarks, checklists, and regulatory-safe moves.
Talk to Baron, over 15 years in medtech
You will leave with 2-3 specific growth opportunities in your funnel, not a generic pitch. INFAB, AAGL, True Digital Surgery.